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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi ALSYS : Jurnal Keislaman dan Ilmu Pendidikan Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Ubay Haki
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PELATIHAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA GIANT EKSTRA SEMPU KOTA SERANG Ubay Haki
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 17 No 1 (2021): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v17i1.96

Abstract

The aim of the research title was to know whether the training influence and service quality effect to consumer satisfaction in Giant Ekstra Sempu Serang city. The hypothesis test used description quantitative method. The population of this research was consumers who shop at Extra Giants Sempu Serang city by the amount 800 people, in taking the samples using Slovin formula found 89 people. To get the data, this study used observation, distributed questionnaires and interviews. The data analysis technique used for processing the data was likert scaale and was assisted by SPSS 24 tool, therefore from research results could be seen the correlation coefficient value between training grades and service quality on consumer satisfaction was 0,827 (very strong), the coefficient of determination was 0,823 or 82,7%, that described the value of training (X1) and service quality(X2) contributed for 82,7% to costumer satisfaction (Y), while the remaining of 17,3% was influenced by other variables out of this study. The results of this study showed (1) there was a positive and significant effect the value of training on costumer satisfaction at 3,015, (2) there was a positive and significant influences quality of service to customer satisfaction at 4,485, (3) there was a positive and significant influence of the value of training and simultaneous service quality on customer satisfaction at 205,647
PENGARUH IKLAN KOMERSIAL TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT PONTANG KABUPATEN SERANG Ubay Haki
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.405 KB) | DOI: 10.33884/jimupb.v8i1.1559

Abstract

Maksud judul penelitian ini adalah untuk mengetahui apakah terdapat pengaruh iklan komersial televisi dan harga, serta seberapa besar pengaruhnya terhadap keputusan pembelian masyarakat RT. 12/RW. 04 Kampung Sarandakan Desa Pontang Kecamatan Pontang, Kabupaten Serang. Untuk menguji hipotesis dilakukan dengan metode deskriftif kuantitatif. Populasi dalam penelitian ini adalah seluruh masyarakat RT. 12 RW. 04 Kampung Sarandakan Desa Pontang Kecamatan Pontang sebanyak 450 orang. Jadi, di dalam mengambil sampel menggunakan rumus slovin, yaitu sebanyak 82 orang. kemudian supaya mendapat data dalam penelitian ini dilakukan dengan menggunakan data seperti observasi, penyebaran angket dan wawancara. Selanjutnya tehnik analisa data yang digunakan dalam pengolahan data adalah dengan menggunakan skala likert dan menggunakan bantuan SPSS. Dari penelitian yang dilakukan maka dapat di lihat bahwa persamaan regresi linier Y = 0,005+ 0,680X1 + 0,523X2, Nilai koefisien korelasi (R) = 0.930, sedangkan koefisien determinasi (R2 x 100%) = 88%, yang berarti bahwa kemampuan variabel independen dalam menjelaskan variabel dependen sebesar 86,5%, sedangkan sisanya 13,5% dipengaruhi faktor lain yang tidak dijelaskan dalam penelitian ini. Berdasarkan hasil penelitian dan perhitungan statistik, dapat disimpulkan bahwa terdapat pengaruh antara iklan komersial tv terhadap keputusan pembelian masyarakat sebesar 84,3%, terdapat pengaruh juga harga terhadap keputusan pembelian masyarakat sebesar 82,3%, dan terdapat pengaruh secara simultan antara iklan komersial tv dan harga terhadap keputusan pembelian masyarakat sebesar 86,5%, sedangkan sisanya 13,5% dipengaruhi faktor lain yang tidak dijelaskan dalam penelitian ini
Potensi Ekonomi Berbasis Warisan Keulamaan: Studi atas Peninggalan Syekh Nawawi al-Bantani di Tanara, Kabupaten Serang Ubay Haki; Fidziah Fidziah; Eka Danik Prahastiwi
ALSYS Vol 6 No 1 (2026): ALSYS: Jurnal Keislaman dan Ilmu Pendidikan
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsys.v6i1.8167

Abstract

The intellectual and religious legacy of Syekh Nawawi al-Bantani in Tanara, Serang Regency, possesses high historical, religious, and social value and has the potential to become a driver of the local economy through the development of religious tourism, empowerment of micro, small, and medium enterprises (MSMEs), and the strengthening of community-based economic initiatives. This study aims to analyze the economic potential that can be developed from the heritage sites of Syekh Nawawi al-Bantani in Tanara and to identify sustainable development strategies grounded in local wisdom. The research employed a descriptive qualitative method through field observations, interviews with community leaders, site managers, and MSME actors, as well as a review of relevant literature. The findings show that the legacy of Syekh Nawawi al-Bantani has become a magnet for religious visits that stimulate increased economic activity in the culinary, handicraft, and service sectors, while community-based management patterns generate relatively inclusive economic impacts for local residents. The study concludes that strengthening the governance of religious tourism, enhancing the capacity of MSME actors, and fostering synergy between local government, academics, and the local community are key strategies to sustainably optimize the economic potential of the heritage sites of Syekh Nawawi al-Bantani, while simultaneously reinforcing the socio-religious ecology and community-based economy in Tanara.
Inovasi Pangan Lokal: Pelatihan Pembuatan Keripik Umbi Eleocharis Dulcis untuk Kemandirian Ekonomi di Desa Domas Ubay Haki; Enjum Jumhana; Eka Danik Prahastiwi
Al-DYAS Vol 4 No 2 (2025): Al-DYAS: Jurnal Inovasi dan Pengabdian kepada Masyarakat
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i2.5271

Abstract

This study aims to develop training for making chips from Eleocharis dulcis (suge) tubers as an effort to enhance the economic independence of the community in Domas Pontang Village, Serang Regency. The training approach used is the Learning Cycle 3E (Engagement, Exploration, Explanation) to improve participants' understanding and skills in processing Eleocharis dulcis tubers into value-added products. This training method is designed to provide hands-on experience for participants, facilitate the exploration of creative ideas, and offer technical explanations related to the effective and efficient process of making chips. The study's results are expected to enhance the community's skills in processing local raw materials into marketable products, thereby promoting economic independence through increased income from local product-based businesses. Furthermore, this study has the potential to introduce Eleocharis dulcis chips as an alternative healthy and nutritious food product for the community.
Pemberdayaan Pengrajin Dompet Kulit melalui Pelatihan Marketing Digital di Desa Babakan, Kecamatan Kopo, Kabupaten Serang Ubay Haki; Topo Topo; Mercylia Mercylia; Pahmina Pahmina; Nurhaniyah Nurhaniyah
Al-DYAS Vol 4 No 3 (2025): Al-DYAS: Jurnal Inovasi dan Pengabdian kepada Masyarakat
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i3.7034

Abstract

The primary challenge faced by leather wallet artisans in Babakan Jaya Village lies in limited marketing capabilities, which still rely on conventional methods such as word-of-mouth promotion and local networks. This community service program aims to enhance the artisans’ understanding and skills in digital marketing, particularly through the use of social media as a broader and more effective promotional tool. The methods implemented included classical training on the basics of digital marketing, hands-on product photography sessions, social media account creation, and on-site mentoring at production houses to identify challenges and provide contextual solutions. The results showed significant improvement across five key indicators: understanding of social media benefits increased by 55%, awareness of content consistency rose by 50%, mastery of product photography techniques improved by 50%, ability to craft persuasive product descriptions increased by 50%, and ownership of official Instagram/Facebook accounts rose by 60%. The study concludes that training and mentoring successfully enhanced artisans’ digital marketing capacity and opened up market expansion opportunities. The implications highlight the need for sustained mentoring programs, strengthened digital networking, and improved technological infrastructure to support the sustainable digital transformation of local MSMEs.
Co-Authors Eka Danik Prahastiwi Enjum Jumhana Fidziah Fidziah Mercylia Mercylia Nurhaniyah Nurhaniyah Pahmina Pahmina Topo Topo