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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jemasi Jurnal Ekonomi Manajemen dan Akuntansi YASIN: Jurnal Pendidikan dan Sosial Budaya ALSYS : Jurnal Keislaman dan Ilmu Pendidikan
Ubay Haki
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PENGARUH PELATIHAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA GIANT EKSTRA SEMPU KOTA SERANG Ubay Haki
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 17 No 1 (2021): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v17i1.96

Abstract

The aim of the research title was to know whether the training influence and service quality effect to consumer satisfaction in Giant Ekstra Sempu Serang city. The hypothesis test used description quantitative method. The population of this research was consumers who shop at Extra Giants Sempu Serang city by the amount 800 people, in taking the samples using Slovin formula found 89 people. To get the data, this study used observation, distributed questionnaires and interviews. The data analysis technique used for processing the data was likert scaale and was assisted by SPSS 24 tool, therefore from research results could be seen the correlation coefficient value between training grades and service quality on consumer satisfaction was 0,827 (very strong), the coefficient of determination was 0,823 or 82,7%, that described the value of training (X1) and service quality(X2) contributed for 82,7% to costumer satisfaction (Y), while the remaining of 17,3% was influenced by other variables out of this study. The results of this study showed (1) there was a positive and significant effect the value of training on costumer satisfaction at 3,015, (2) there was a positive and significant influences quality of service to customer satisfaction at 4,485, (3) there was a positive and significant influence of the value of training and simultaneous service quality on customer satisfaction at 205,647
PENGARUH IKLAN KOMERSIAL TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MASYARAKAT PONTANG KABUPATEN SERANG Ubay Haki
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 8 No 1 (2019): JIM UPB Volume 8 No.1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.405 KB) | DOI: 10.33884/jimupb.v8i1.1559

Abstract

Maksud judul penelitian ini adalah untuk mengetahui apakah terdapat pengaruh iklan komersial televisi dan harga, serta seberapa besar pengaruhnya terhadap keputusan pembelian masyarakat RT. 12/RW. 04 Kampung Sarandakan Desa Pontang Kecamatan Pontang, Kabupaten Serang. Untuk menguji hipotesis dilakukan dengan metode deskriftif kuantitatif. Populasi dalam penelitian ini adalah seluruh masyarakat RT. 12 RW. 04 Kampung Sarandakan Desa Pontang Kecamatan Pontang sebanyak 450 orang. Jadi, di dalam mengambil sampel menggunakan rumus slovin, yaitu sebanyak 82 orang. kemudian supaya mendapat data dalam penelitian ini dilakukan dengan menggunakan data seperti observasi, penyebaran angket dan wawancara. Selanjutnya tehnik analisa data yang digunakan dalam pengolahan data adalah dengan menggunakan skala likert dan menggunakan bantuan SPSS. Dari penelitian yang dilakukan maka dapat di lihat bahwa persamaan regresi linier Y = 0,005+ 0,680X1 + 0,523X2, Nilai koefisien korelasi (R) = 0.930, sedangkan koefisien determinasi (R2 x 100%) = 88%, yang berarti bahwa kemampuan variabel independen dalam menjelaskan variabel dependen sebesar 86,5%, sedangkan sisanya 13,5% dipengaruhi faktor lain yang tidak dijelaskan dalam penelitian ini. Berdasarkan hasil penelitian dan perhitungan statistik, dapat disimpulkan bahwa terdapat pengaruh antara iklan komersial tv terhadap keputusan pembelian masyarakat sebesar 84,3%, terdapat pengaruh juga harga terhadap keputusan pembelian masyarakat sebesar 82,3%, dan terdapat pengaruh secara simultan antara iklan komersial tv dan harga terhadap keputusan pembelian masyarakat sebesar 86,5%, sedangkan sisanya 13,5% dipengaruhi faktor lain yang tidak dijelaskan dalam penelitian ini
Potensi Ekonomi Berbasis Warisan Keulamaan: Studi atas Peninggalan Syekh Nawawi al-Bantani di Tanara, Kabupaten Serang Ubay Haki; Fidziah Fidziah; Eka Danik Prahastiwi
ALSYS Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsys.v6i1.8167

Abstract

The intellectual and religious legacy of Syekh Nawawi al-Bantani in Tanara, Serang Regency, possesses high historical, religious, and social value and has the potential to become a driver of the local economy through the development of religious tourism, empowerment of micro, small, and medium enterprises (MSMEs), and the strengthening of community-based economic initiatives. This study aims to analyze the economic potential that can be developed from the heritage sites of Syekh Nawawi al-Bantani in Tanara and to identify sustainable development strategies grounded in local wisdom. The research employed a descriptive qualitative method through field observations, interviews with community leaders, site managers, and MSME actors, as well as a review of relevant literature. The findings show that the legacy of Syekh Nawawi al-Bantani has become a magnet for religious visits that stimulate increased economic activity in the culinary, handicraft, and service sectors, while community-based management patterns generate relatively inclusive economic impacts for local residents. The study concludes that strengthening the governance of religious tourism, enhancing the capacity of MSME actors, and fostering synergy between local government, academics, and the local community are key strategies to sustainably optimize the economic potential of the heritage sites of Syekh Nawawi al-Bantani, while simultaneously reinforcing the socio-religious ecology and community-based economy in Tanara.
Pemberdayaan UMKM melalui Tradisi Panjang Mulud dalam Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal Ubay Haki; Eka Danik Prahastiwi
YASIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v6i4.10826

Abstract

Although local traditions have strategic potential as a source for creative economy development, the utilization of the Panjang Mulud tradition in Sukaindah Village, Baros Subdistrict, Serang Regency still tends to be ceremonial and has not been optimized as an instrument for economic empowerment based on local wisdom. This study aims to analyze the potential of the Panjang Mulud tradition in empowering micro, small, and medium enterprises (MSMEs) and to formulate a creative economy development model based on local wisdom. This study used a qualitative approach with a case study design. Data were collected through observation, in-depth interviews, and documentation involving MSME actors, community leaders, and village officials selected through purposive sampling. The data were analyzed using the Miles, Huberman, and Saldaña model through the stages of data condensation, data display, and conclusion drawing and verification. The results show that the Panjang Mulud tradition has economic potential that can encourage MSME activities through product innovation, strengthening human resource capacity, digitalizing marketing, and collaboration among stakeholders. However, the optimization of this potential still faces obstacles in the form of limited innovation, low digital literacy, and the absence of sustainable empowerment programs. These findings offer a local tradition-based MSME empowerment model as a conceptual contribution to the development of a creative economy based on local wisdom. Practically, the results of this study can serve as a reference for local governments and communities in designing sustainable MSME empowerment strategies through the optimization of local cultural potential.
Co-Authors Eka Danik Prahastiwi Fidziah Fidziah