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All Journal Jurnal Ilmiah Manajemen Kesatuan JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Hikmayo: Jurnal Pengabdian Masyarakat
Irine Diana Sari Wijayanti
Akademi Manajemen Administrasi Yogyakarta
Religion Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences Transportation Other

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PENERIMAAN KAS DALAM MENINGKATKAN PENGENDALIAN KEUANGAN INTERNAL PADA RUMAH SAKIT JIWA GRHASIA DAERAH ISTIMEWA YOGYAKARTA Irine Diana Sari Wijayanti; Herman Wahyu dwi Maelana; Novita Sari
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 14 No 2 (2021): Jurnal Bisnis Administrasi dan Manajemen - Oktober
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.868 KB) | DOI: 10.56606/albama.v14i2.100

Abstract

The type of research used is qualitative research. The subject of writing in this paper are 3 resource persons, while the object of research on cash receipts is the activity of Cash Receipts in Improving Internal Control at the RSJ. Grhasia Special Region of Yogyakarta. Data analysis in this study used flow model analysis techniques. The steps of data flow model analysis according to Miles and Huberman (2012:15-19). The result is cash receipts and transfers at the RSJ. Grhasia Daerah Istimewa Yogyakarta is in accordance with what is stated in the SOP for the finance section. Then regarding the elements of the internal control system of the financial section of cash receipts at the RSJ. Grhasia Daerah Istimewa Yogyakarta is good because cash receipts are deposited every day at the bank. Constraints on cash receipts at the RSJ. Grhasia Daerah Istimewa Yogyakarta, which is after 20.00 hours the cash receipt process is received at the pharmacy installation and psychologist consultation is not in accordance with the cash receipts procedure applicable in the SOP. Efforts to overcome obstacles in the cash receipts process after 20.00 hours are that the cashiers have submitted them to the pharmacy installation according to the cash receipts financial management mechanism and related to psychologist consultations there should be coordination between the information department, cashiers and psychologists, and the cashiers should have a CMS (Cast Management System). ) in order to see daily transactions via transfer.
KINERJA PEGAWAI DINAS PERTANAHAN DAN TATA RUANG KOTA YOGYAKARTA DI MASA PANDEMI COVID-19 MELALUI WFH (WORK FROM HOME) Muhammad Fatkhurohman Albashori; Mursyid Mursyid; Irine Diana Sari Wijayanti
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol 15 No 1 (2022): Jurnal Bisnis Administrasi dan Manajemen - April
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.721 KB) | DOI: 10.56606/albama.v15i1.25

Abstract

The purpose of this study was to find out 1) the per formance of employees during the Covid-19 pandemic at the Yogyakarta Land and Spatial Planning Office, 2) the obstacles in implementing WFH (Work From Home) during the Covid-19 pandemic at the Yogyakarta Land and Spatial Planning Service and 3) the efforts made by the Yogyakarta Land and Spatial Planning Office to analyze the constraints of WFH (Work From Home). The results of the study obtained information that 1) Employee performance in WFH (Work From Home) during the Covid-19 pandemic was good, the quality of work remained the same as before the Covid-19 pandemic with the responsibility, initiative and discipline of employees, because the output targets must still be met same. 2) Constraints experienced include network and time, but do not reduce the quality of employees because any problems that occur will be directly coordinated together in the work group. 3) Efforts are being made to implement SPIP (Government Internal Control System).
MEMBANGUN JIWA KEWIRAUSAHAAN UNTUK MEWUJUDKAN NILAI EKONOMI YANG SEJAHTERA DI PADUKUHAN SRUMBUNG SEGOROYOSO, PLERET, BANTUL DAERAH ISTIMEWA YOGYAKARTA Herman Wahyu Dwi Maelana; Yuliantoharinugroho Yuliantoharinugroho; Luluk Priyanti; Dedi Prayitno; Wahyudiyono Wahyudiyono; Irine Diana Sari Wijayanti
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 2 No 1 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i1.105

Abstract

The impact of the Covid-19 pandemic is still being felt by the community, especially people in rural areas. Even though the graph of Covid-19 sufferers has been sloping, the passion to increase enthusiasm to restore the family economy still requires support and encouragement. The purpose of this community service activity is to build the entrepreneurial spirit of the community in Srumbung, Pleret, Bantul DIY to improve the economy and welfare of the community, thereby increasing the independence of the Srumbung Village community. This community service activity was attended by the people of the Srumbung Village, especially the Farmers, Breeders and people who have home-made products. This activity involved a team of AMA Yogyakarta lecturers in an effort to build a spirit of entrepreneurship. As a result of this community service, it is hoped that the people of Srumbung Village will return to their enthusiasm and enthusiasm for starting a business and developing existing businesses.
Relevance of AIDA Theory in Consumer Behavior in the Digital Era: A Systematic Literature Review 2018–2024 Irine Diana Sari Wijayanti; Purnama Andri Murdapa
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4156

Abstract

The rapid development of digital technology and algorithm-driven platforms has significantly transformed consumer behavior and challenged the applicability of classical marketing communication models, including the Attention–Interest–Desire–Action (AIDA) framework. This study aims to systematically examine the relevance and adaptability of AIDA theory in the digital era and to develop a conceptual extension that reflects contemporary digital marketing practices. Using a Systematic Literature Review (SLR) approach based on the PRISMA 2020 protocol, this study analyzes 30 peer-reviewed articles published between 2018 and 2024 that address the application of AIDA in digital marketing and consumer behavior contexts. The findings indicate that the AIDA model remains conceptually relevant as a foundational framework for understanding consumer decision-making. However, each stage has undergone substantial transformation due to algorithmic personalization, user-generated content (UGC), influencer marketing, and instant transaction technologies. Digital algorithms play a critical role in shaping attention and interest, while desire is increasingly influenced by social proof and emotional engagement. Furthermore, technological features such as one-click purchasing and integrated digital payments significantly accelerate the transition from desire to action. Several studies also emphasize the importance of post-purchase engagement and satisfaction, highlighting the need to extend the traditional AIDA structure. Based on the synthesis, this study proposes an Algorithmic AIDCAS model (Attention–Interest–Desire–Conviction–Action–Satisfaction) as a managerial-oriented framework that captures the non-linear, feedback-driven nature of digital consumer behavior. This model offers both theoretical and practical contributions by bridging classical marketing theory with data-driven digital marketing management. The findings provide valuable insights for academics and practitioners in designing, implementing, and evaluating digital marketing strategies in dynamic business environments. Keywords: AIDA Theory; Consumer Behavior; Digital Marketing; Algorithmic Marketing; Systematic Literature Review.
Co-Authors Dedi Prayitno Herman Wahyu Dwi Maelana Herman Wahyu dwi Maelana Luluk Priyanti Muhammad Fatkhurohman Albashori Mursyid Mursyid Novita Sari Purnama Andri Murdapa Wahyudiyono, Wahyudiyono Yuliantoharinugroho, Yuliantoharinugroho