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Indah Apriliya
Agrotechnology Study Program, Faculty of Agriculture, Universitas Medan Area
Economics, Econometrics & Finance

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FACTORS THAT INFLUENCE ON THE DEVELOPMENT OF PAID AGRO-TOURISM IN THE MARKET TRANSMISSION VILLAGE Adelina Lubis; Indah Apriliya; Kartika Anggraeni Simbolon; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 11 No. 02 (2022): Jurnal Ekonomi, Periode September 2022
Publisher : SEAN Institute

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Abstract

Pasar Melintang Village has a stretch of rice fields that have not been widely developed into an agro-tourism destination in North Sumatra. The purpose of this study was to examine what factors influence the development of agro-tourism in Pasar Melintang Village in Deli Serdang. The respondents of this study amounted to sixty-three people who live in Lubuk Pakam District and have visited the location, the sampling technique used is a combination of purposive and accidental sampling with the following criteria: 1) minimum age 17 years, 2) minimum high school education, 3) have visited rice field tourism sites. The analysis technique uses Confirmatory Factor Analysis with eleven-factor variables. Of the eleven variables, three factors were formed: attractiveness, management, and community participation
MODEL OF STRENGTHENING THE ECONOMY OF RICE FIELD AGRO-TOURISM IN THE PASAR MELINTANG VILLAGE Adelina Lubis; Indah Apriliya; Putri Anggi Oktavia Harahap; Nurul Wardani Lubis
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The development of agro-tourism is one alternative that can encourage regional economic potential. Pasar Melintang Village has the largest rice field in Lubuk Pakam, Deli Serdang. Village rice fields have the potential to be developed into agro-tourism so that they become a new alternative tourist destination in Deli Serdang. This research aims to formulate agro-tourism strategies and economic strengthening models in agro-tourism development. This research is a qualitative descriptive study, using SWOT analysis to formulate a marketing strategy for rice field agrotourism in Pasar Melintang Village. Partners in this study were 21 people from Mulia farmer groups, community leaders, and related institutions. The result of this research is the need for a diversification strategy of tourism products and participatory management in tourism development models
Co-Authors Kartika Anggraeni Simbolon LUBIS, ADELINA Nurul Wardani Lubis Putri Anggi Oktavia Harahap