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All Journal Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian Masyarakat Multidisiplin Journal of Management and Islamic Finance Journal of Social Research Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Jurnal Cakrawala Ilmiah Jurnal Inovasi dan Pengembangan Hasil Pengabdian Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Penelitian Mahasiswa Ilmu Sosial, Ekonomi, dan Bisnis Islam (SOSEBI) Jurnal Ekonomi, Manajemen, Akuntansi PESHUM The Indonesian Journal of Islamic Economics Research
Lativa Hartiningtyas
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung
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Pengaruh Harga, Kualitas, Dan Promosi Produk Terhadap Minat Beli Konsumen Pada UMKM Pia Ethes Trenggalek Titissari Ailmi; Lativa Hartiningtyas
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 1 No. 5: Agustus 2022
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v1i5.572

Abstract

Seorang produsen ketika hendak mengeluarkan sebuah produk haruslah memperhatikan beberapa aspek penting seperti hal nya kisaran harga, kualitas, dan promosi produk tersebut agar dapat memberikan rasa puas dan juga meningkatkan penjualan. Penelitian ini dilakukan untuk mengetahui pengaruh harga, kualitas, dan promosi produk terhadap minat beli konsumen pada UMKM Kue Pia Ethes Trenggalek. Pada era digital, sangat penting bagi pelaku UMKM utuk mempelajari strategi promosi terutama dalam digital marketing untuk memperluas jangkauan promosi. Penelitian ini menggunakan metode kuantitatif dan jenis penelitian asosiatif dengan teknik non probability sampling serta cara pengambilan data purposive sampling. Metode yang digunakan adalah analisis regresi linier berganda. Dengan 98 responden sampel yang dianggap mewakili suatu populasi, diketahui dari hasil analisis bahwa harga, kualitas, dan promosi produk berpengaruh secara signifikan terhadap minat beli konsumen pada UMKM Pia Ethes Trenggalek.
ANALISIS LINGKUNGAN KERJA DAN TATA RUANG DALAM MENINGKATKAN KINERJA KARYAWAN MEUBEL PERMATA WOOD DESA KATES KECAMATAN KAUMAN KABUPATEN TULUNGAGUNG Marsela, Ratna; Hartiningtyas, Lativa
SOSEBI: Jurnal Penelitian Mahasiswa Ilmu Sosial Ekonomi dan Bisnis Islam Vol 2 No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/sosebi.v2i1.5388

Abstract

Abstrak: Latar belakang penelitian ini didasari dengan melihat banyaknya fenomena bahwa lingkungan kerja dan tata ruang memiliki peran dalam meningkatkan kinerja karyawan. Adapun tujuan dalam penelitian ini adalah mendeskripsikan lingkungan kerja meubel Permata Wood, mendeskripsikan tata ruang meubel Permata Wood, mengetahui kinerja karyawan meubel Permata Wood, dan mengetahui peran lingkungan kerja dan tata ruang dalam meningkatkan kinerja karyawan meubel Permata Wood. Penelitian ini merupakan penelitian kualitatif berjenis studi kasus. Sumber data yang digunakan adalah data primer dan sekunder. Proses pengumpulan data menggunakan metode observasi, wawancara, dan dokumentasi tentang peran lingkungan kerja dan tata ruang dalam meningkatkan kinerja karyawan meubel Permata Wood. Teknik analisis data yang digunakan dalam penelitian yaitu reduksi data, data display, penarikan kesimpulan dan verifikasi. Hasil penelitian ini menunjukkan bahwa (1) Lingkungan kerja meubel Permata Wood sudah baik. Hal ini berdasarkan kelengkapan peralatan, fasilitas kerja, dan hubungan kerja. (2) Meubel Permata Wood menggunakan jenis tata ruang terbuka. Untuk memberikan kenyamanan, keamanan serta memenuhi kebutuhan, maubel memperhatikan dimensi tata ruang. (3) Kinerja karyawan meubel Permata Wood cukup baik. Terdapat kriteria khusus untuk menilai kinerja karyawan, seperti kuantitas kerja, kualitas kerja, pengetahuan pekerjaan, dan kualitas personal. (4) Lingkungan kerja dan tata ruang meubel Permata Wood memiliki peran penting dalam meningkatkan kinerja karyawan. Kata kunci: kinerja karyawan; lingkungan kerja; tata ruang Abstract: The background of this research is based on looking at the many phenomena that the work environment and spatial planning have a role in improving employee performance. The objectives of this study are to describe the work environment of Permata Wood furniture, to describe the spatial layout of Permata Wood furniture, to determine the performance of Permata Wood furniture employees, and to know the role of the work environment and spatial planning in improving the performance of Permata Wood furniture employees. This research is a case study qualitative research. Sources of data used are primary and secondary data. The data collection process uses observation, interviews, and documentation methods about the role of the work environment and spatial planning in improving the performance of Permata Wood furniture employees. Data analysis techniques used in this study are data reduction, data display, conclusion drawing and verification. The results of this study indicate that (1) Permata Wood's furniture work environment is good. This is based on the completeness of equipment, work facilities, and working relationships. (2) Permata Wood furniture uses an open layout type. To provide comfort, security and meet needs, Maubel pays attention to spatial dimensions. (3) The performance of Permata Wood furniture employees is quite good. There are specific criteria for assessing employee performance, such as quantity of work, quality of work, job knowledge, and personal quality. (4) Permata Wood's work environment and furniture layout have an important role in improving employee performance. Keywords: employee performance; work environment; spatial planning
Pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan pada Graha Air Minum Isi Ulang Tirta Segah Trenggalek melalui Kepuasan Pelanggan Prastyo , Tony; Hartiningtyas, Lativa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.218

Abstract

In order to boost customer satisfaction and loyalty, Indonesia's free market forces business owners to raise prices and service quality. At Graha Air Refill Tirta Segah Trenggalek, This study uses customer satisfaction as an intervention to determine the relationship between price, service quality, and customer loyalty. This study, which took a quantitative approach, utilized associative research. The people who bought Graha Water Refill Tirta Segah Trenggalek were the people in this study, and 100 samples were taken from them. The sampling was done using purposeful sampling, and the research time was from Agust to September 2022. For data collection, a Google Form-based online questionnaire was utilized. According to the findings of this study, price has a positive and significant impact on customer loyalty, service quality has a positive and significant impact on customer satisfaction, and service quality does not have a significant impact on customer loyalty. Price also has a positive and significant impact on customer loyalty, customer satisfaction has a positive and significant impact on customer loyalty, and service quality does not have a significant impact on customer loyalty. cost through client steadfastness and customer loyalty at Graha Air Top off Tirta Segah Trenggalek.
PEMBERDAYAAN EKONOMI LOKAL MELALUI PENGOLAHAN HASIL PERTANIAN BAGI IBU RUMAH TANGGA SEKITAR UIN SATU TULUNGAGUNG: LOCAL ECONOMIC EMPOWERMENT THROUGH PROCESSING AGRICULTURAL PRODUCTS FOR HOUSEWIVES AROUND UIN SATU TULUNGAGUNG Risdiana Himmati; Lativa Hartiningtyas; )Adinda Putri Yesa Isnawati
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5779

Abstract

This community service program aims to increase family income, especially for housewives, through training in banana chip processing. This training teaches the technique of processing bananas into crispy chips with high economic value, utilizing the abundant potential of bananas in the surrounding area. Using the Asset Based Community Development (ABCD) method, this program focuses on community empowerment by utilizing local assets and enhancing production skills. In addition to technical training, participants also receive guidance in product marketing and packaging aspects. Through mentorship sessions from marketing experts, housewives were given insights into digital marketing strategies and the importance of product branding. As a result, the participants successfully improved product quality, enhanced packaging, and marketed their products through various channels, including social media. This program has a positive impact on increasing the income of the participants' families, creating new business opportunities, and expanding the market. With a comprehensive approach, this program is expected to create economic sustainability at the local level and improve the welfare of housewives.
The effect of adversity quotient, technopreneurial learning, and innovation capabilities to the technopreneurship intention Lativa Hartiningtyas; Izzatul Muna
Indonesian Journal of Islamic Economics Research Vol. 6 No. 1 (2024)
Publisher : Faculty of Islamic Economics and Business UIN Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/ijier.v5i1.1796

Abstract

The aim of this research is to determine the influence of the adversity quotient, technopreneurial learning, and innovation capabilities on the technopreneurship intention. Based on research that has been conducted, the independent variables consisting of adversity quotient, technopreneurial learning, and innovation capabilities each have a significant influence on the technopreneurship intention variable as seen from the results of the regression analysis. The results of the classical assumption tests in the form of multicollinearity tests, normality tests and heteroscedasticity tests also show that the data meets the classical assumptions so it can be concluded that there are no multicollinearity, normality and heteroscedasticity.
Co-Authors )Adinda Putri Yesa Isnawati Achmad Rizal Fardiansah Aulia Rena Wengi Citra Mulya Sari Hakkun Elmunsyah Indah Chantika Dewi Izzatul Muna Marsela, Ratna Prastyo , Tony Purnomo, Purnomo Ratna Marsela Rendra Erdkhadifa Riana Nurmalasari Risdiana Himmati Risdiana Himmati Siti Miftakul Isma Titissari Ailmi Tony Prastyo Budi Umy Zahroh Veri atmiko Winda Puswining Rahayu