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Apriatni Endang Prihartini

Jurusan Ilmu Administrasi Bisnis

Author-ID : 5366706

Economics, Econometrics & Finance

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PENGARUH CITRA MEREK TERHADAP KEPUTUSAN PENGGUNAAN JASA MELALUI VARIABEL INTERVENING KEPERCAYAAN MEREK ( Studi Kasus Pada JNE Cabang Semarang) Windy Ramadhani Saputri; Apriatni Endang Prihartini; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Goals to be achieved in this study was to determine the effect of the decision to use the image of the brand through brand trust services (case study in JNE Branch Semarang). The sample in this research were 100 respondents, respondents are consumers of JNE Branch Semarang. The sampling technique used was purposive sampling. The analysis method used is a simple linear regression and path analysis. Measurement scale using Likert Scale. In the analysis of the data using simple linear regression. From the analysis of the data is known that effect of brand image on the decision to use services is 52,8%, the effect of brand image on brand trust 51,6%, the effect of brand trust on the decision to use services 68,4%, and the effect of brand image to decision to use services through by using brand trust is 1,605. Based on these results JNE Management Branch Semarang should consider consumers' brand trust so that the level of Decision Using JNE. JNE services remains high and Brand Image JNE also remains good.

Pengaruh Produk dan Promosi Terhadap Keputusan Menabung Tabungan Simpedes di PT. Bank Rakyat Indonesia (PERSERO) Tbk. Cabang Semarang Pattimura Robertus Andy Nugroho; Nawazirul Lubis; Apriatni Endang Prihartini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Saving decisions are actions that are directly involved in acquiring businesses, products and services,including determining the decision-making process of saving and to follow the action. This study was conducted todetermine the effect of product and promotion to save Savings Simpedes decision in PT. People's Bank Indonesua(Persero) Tbk. Semarang Pattimura branch. In this study using a non-probability sampling technique sampling withaccidental sampling so that the user can take the 100 respondents Simpedes savings services. Analysis of the dataused is regression. The results showed that there is a positive and significant effect between the product and thepartial and promotion together towards saving decision

PENGARUH PERLUASAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAMPO DOVE DI SEMARANG Ambarani Enka Putri; Apriatni Endang Prihartini; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of brand extension and product quality on purchase decisions of Dove shampoo in Semarang. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling techniques. The techinique of analysis used in this study was linear regression with SPSS for windows. The results showed that the brand extension have a significant effect (partial) on purchase decisions of Dove shampoo in Semarang of 17,5%. The variable quality of product also has a significant influence (partial) on purchase decisions Dove shampoo in Semarang of 31.3%. Variables brand extension and product quality simultaneously have significant influence to the purchase decision of 33.0%.

Pengaruh Kualitas Produk, Citizen Brand dan Promosi terhadap Keputusan Pembelian AQUA Galon di Semarang Barat Taruli Sibarani; Apriatni Endang Prihartini; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of product quality, brand citizen, and promotion on purchase decisions AQUA gallon in Semarang barat. Type of research used in this research is explanatory research with 100 respondents drawn using purposive sampling technique. The method of analysis used in this study using linear regression analysis using SPSS for windows. The result of research showed that quality of product has a significant effect (partial) on purchase decisions AQUA gallons in Semarang barat 18.2 percent. Citizen brand has a significant effect (partial) on purchase decisions AQUA gallon in Semarang barat 37.7 percent. Promotion also has a significant effect (partial) on purchase decisions AQUA Gallons in Semarang barat 8.6 percent. Quality of product, citizen brand and promotion simultaneously have the effect on purchase decisions AQUA Gallons in Semarang 37.9 percent

PENGARUH EKUITAS MEREK DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN JASA MASKAPAI PENERBANGAN GARUDA INDONESIA Shandra Kusuma Dewi; Apriatni Endang Prihartini; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This research aims to know the brand equity effect which is consists of four brand equity dimension, they are ; brand awareness; brand association; perceived quality and brand loyalty; and promotion to the decision of utilizing the Garuda Indonesia flight company service. The hypothesis is there was brand equity variable effect and promotion to the decision of utilizing the Garuda Indonesia flight company service. The type of this research is the explanatory research,the sample collecting technique is purposing sampling technique by 100 samples as the respondent. Hypotheses tested by correlation coefficient, simple linear regression, multiple linear regression, t test, F test, and determination coefficient which is supported by SPSS for Windows as the analysis method. The result of this research shows that equity brand variable has significant effect to the decision of utilizing the Garuda Indonesia flight company service 37,4 %. The promotion variable has also significant to the decision of utilizing the Garuda Indonesia flight company service 30,3 %. Equity brand variable and promotion have effect to the purchasing decision 45,4 %.

Co-Authors Ambarani Enka Putri Andi Wijayanto Nawazirul Lubis Reni Shinta Dewi Robertus Andy Nugroho Sari Listyorini Shandra Kusuma Dewi Taruli Sibarani Wahyu Hidayat Windy Ramadhani Saputri

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