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All Journal Jurnal Ilmu Administrasi Bisnis

Nawazirul Lubis

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415063

Economics, Econometrics & Finance

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Analisis Strategi Bisnis PO. Selera Masa Dalam Menghadapi Persaingan Tomy Muzaini; Nawazirul Lubis; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Selection of mode of transportation as one of the steps in the planning of transportation plays an important role in deciding policy issues in relation to the type of transport modes and infrastructure available. Research titled Effectiveness Analysis of Business Strategies PO. Selera Masa in Competition aims to determine the effectiveness of the business strategy undertaken by PO. Selera Masa on the present and examine the effectiveness of business strategies undertaken by PO. Selera Masa in the future.This type of research with descriptive method of research that seeks to said solving the problem based on the data in the field. The use of research methods with a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats Analysis) is used to assist management in implementing the strategy which is expected to reveal the strategic issues of intensive, in-depth and comprehensive and formulate appropriate strategies in order to increase the accuracy of business strategies in PO. Selera Masa in the face of competition.

PENGARUH NILAI PELANGGAN TERHADAP RETENSI PELANGGAN MELALUI KEPUASAN Win Esti; Nawazirul Lubis; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 1 (2014)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of customer value on customer retention through customer satisfaction who use Smartfren data services on student majoring in Business Administration, University of Diponegoro class of 2009 to 2012. This type of research is explanatory research, by using a survey method of data collection tools such as questionnaires. The number of respondents were 63 persons obtained by sensus. Tests using the research instrument validity and reliability test, whereas data analysis techniques used simple linear regression, t-test, and path analysis with SPSS 16.0 tools. These results indicate that the effect given by the variable customer value (X1) and satisfaction variables (Y1) to variable customer retention (Y2) respectively - amounted to 26.2 % and 23.6 %. Results of simple linear regression between variables showed a positive regression coefficient, this means the higher the customer value and satisfaction, it will also result in higher customer retention. Advice can be given that the company needs to maintain customer satisfaction through increased customer value with continuous improvement efforts on the quality of data service connectivity, expansion of network coverage, improved service standards either directly or indirectly (via SMS, call center, or the official site). This effort is done so that consumers feel satisfied, and proud of the product, especially Smartfren data services, so that consumers do not switch to another data service provider, and is willing to give a positive recommendation.

Pengaruh Produk dan Promosi Terhadap Keputusan Menabung Tabungan Simpedes di PT. Bank Rakyat Indonesia (PERSERO) Tbk. Cabang Semarang Pattimura Robertus Andy Nugroho; Nawazirul Lubis; Apriatni Endang Prihartini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Saving decisions are actions that are directly involved in acquiring businesses, products and services,including determining the decision-making process of saving and to follow the action. This study was conducted todetermine the effect of product and promotion to save Savings Simpedes decision in PT. People's Bank Indonesua(Persero) Tbk. Semarang Pattimura branch. In this study using a non-probability sampling technique sampling withaccidental sampling so that the user can take the 100 respondents Simpedes savings services. Analysis of the dataused is regression. The results showed that there is a positive and significant effect between the product and thepartial and promotion together towards saving decision

PENGARUH EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE BLACKBERRY (Studi pada Mahasiswa Program S1 Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik) Harry Christian Barus; Nawazirul Lubis; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This research aim is to know the influence of the brand awareness, perceived quality , brand associations , brand loyalty to the Purchasing Decision of Blackberry Smartphone. The type of research that used is explanatory research which is using population of a number of active student from Undergraduate Program of Bussiness Administration .Population that is used is about 88 respondents with sample taken method using purposive sampling ( sample taken method using some considerations). The technique to get data in this research is interview and questioner as the collecting data instrument.The result of the statistic test and F test known that the brand awareness , perceived quality , brand association , and brand loyalty simultaneously have positive influence and significant to the purchasing decision. This can be seen from the result test of determination coefficient influence of brand awareness , perceived quality , brand association , and brand loyalty simultaneously have positive influence and significant to the purchasing decision as big as 0,604 or 60,4 %.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN SISTEM LISTRIK PRABAYAR SEKTOR RUMAH TANGGA DI WILAYAH SEMARANG SELATAN Puji Wibowo; Nawazirul Lubis; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 2, No 3 (2013)
Publisher : Universitas Diponegoro

This study aims to determine the most dominating factor between psychological factors, social factors, and personal factors / personal in influencing decisions PLN use prepaid electricity system and also to know the perceptions of consumers about prepaid electricity system. The research was conducted through descriptive research. The number of samples in this study amounted to 94 respondents were taken by purposive sampling technique. Measurement scale with a Likert scale. Data collection by interview using a guiding question and questionnaires. Analysis of the test data using factor analysis with SPSS 16.0.Statistical calculations it can be concluded that the personal factor variables / personal (X3) dominance is very strong, with the acquisition of a value of 0766. Psychological factor variable (X1) strong dominance, with the acquisition value of 0.692. Variable social factors (X2) dominance is strong enough, the acquisition value of 0.515.The conclusion is that the respondents felt a strong psychological factor in the decision category of prepaid electricity use, social factors in the category is strong enough for the decision of prepaid electricity usage, and personal factors / personal in a very strong category for decisions using prepaid electricity system. PT PLN (Persero) should consider social factors in order to attract more consumers to use or switch to a prepaid electricity system by way of more intensive socialization of the prepaid electricity. It is also recommended to management to improve the ease of the procedure can reload prepaid electricity anytime and anywhere. Improve the management of services to suit customer needs, such as providing complete information on the use of prepaid electricity system and provide ease of provision of purchase of prepaid electricity pulses.

PENGARUH KARAKTERISTIK OBJEK WISATA TERHADAP KEPUTUSAN BERKUNJUNG PARA PENGUNJUNG KLENTENG SAM POO KONG DENGAN PROFIL PENGUNJUNG SEBAGAI VARIABEL MODERASI Muhammad Afian Hartono; Nawazirul Lubis; Ngatno Ngatno
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

The development of tourism is increasing and cause changes in the behavior of visitors in tourist activities. Visitors today is not only traveled because of the desire but traveled out of necessity. This study specifically addresses the visitors at Sam Poo Kong temple.This study aims to determine the effect of the Decision Characteristics Attractions Been visitors Sam Poo Kong temple with Visitor Profile as a moderating variable. Type of explanatory research, data collection techniques are interviews with the tool questionnaire, sampling technique accidental sampling and purposive sampling with a sample size of 100. The data were analyzed through crosstab, the correlation coefficient, determination coefficient, simple linear regression, regression moderation, and t test. The data were analyzed quantitatively using the tool SPSS and qualitative.The results showed that the decision to visit categorization is quite high. Then the characteristics of the attractions categorization is high enough, the characteristics of attraction has a high influence on the decision to visit (46.8 percent) as well as the significant and positive impact on the decision to visit (0.574). The visitor profile is a potential moderating variable by variable regression coefficient of Education Decree Been insignificant and the regression coefficients to the Decision Interact Been insignificant.In conclusion the characteristics of the higher attractions, the higher the decision to visit and visitor profile has the potential to be a moderating variable. Sam Poo Kong temple suggested further improve service, regular attractions, the diversity of attractions, as well as speed of response personnel in responding to problems that occur. Besides Sam Poo Kong temple does not need to consider the profile of visitors in making policy decisions about improving the visit but should focus more on improving the characteristics of attraction.

PENGARUH PROMOSI DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MENABUNG NASABAH TABUNGAN SIMPEDES PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR CABANG BRIGJEN SUDIARTO SEMARANG Elsa Wilna; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Promotions and reference groups believed to increase the intensity of saving customers. This study aims to determine how strong the effect of promotions and group reference to saving decision saving customer simpedes at PT. BRI (Persero) Tbk Branch Office Brigjen Sudiarto Semarang. This type of research is explanatory research. The study population was all customers savings simpedes PT. BRI (Persero) Tbk Branch Office Brigjen Sudiarto Semarang in 2013, while the number of samples is set just 100 respondents were selected using incidental sampling technique. Collecting data using interview techniques and research instrument was a questionnaire. Research data analysis using statistical analysis using SPSS for Windows version 16.0.

Pengaruh Kualitas Pelayanan dan Nilai Pelanggan terhadap Kepuasan Pelanggan (Studi Kasus pada Penumpang Bus PO. Haryanto Kudus) Putri Andhansari; Nawazirul Lubis; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Many companies operated on business transport services especially bus caused consequence as fiercely competition in order to get customer and maintain customer satisfaction. Based on those the problem in this research is decrease volume of passenger on PO. Haryanto in 2009-2011. This research aim to know is there any influence between quality services and customer value toward customer satisfaction. Research type is explanatory research. Because of indefinite population so retrieved the sample as much as 100 respondents with Purposive sampling method. The collection of data used questionnaire. Data analysis used linear regression analysis. The result of this research shown that quality services and customer value has positive influence and significant to purchase decision even partially (with the result each 59,9% and 47,9%) and simultaneously 60,2% with quality services as the biggest influence. Advice to PO. Haryanto Kudus to notice some factors such as price determination, besides cost elements also price that set by competitors. Management considered to more disciplining and give referrals especially for some new employee that often become complaint from the customer to always be friendly and more quickly as well as customer demand so can give maximum services to all customer

Pengaruh Kualitas Pelayanan, Produk dan Harga Terhadap Keputusan Penggunaan Jasa Asuransi AJB Bumiputera 1912 Kantor Cabang Eksekutif Semarang Tri Maduma Siburian; Nawazirul Lubis; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Development needs of an increasingly complex underwriting risk and market competition sharpened cause must be competitive Bumiputera 1912 to show its superiority and grab the attention of the policyholder. People who will make a decision in choosing Bumiputera insurance will consider various things before buying. Consideration, among others, influenced by the quality of service, products, and prices are set by the company. This study to determine the problems that arises is whether there is influence between quality of service, products and prices on the decision to use insurance services. This type of research is explanatory research with a sample of 100 respondents taken by systematic sampling technique. The data were analyzed qualitatively and quantitatively using validity, reliability, cross tables, simple linear regression, multiple linear regression, t test and F test and the coefficient of determination with SPSS ver 17.0. Given the simple linear regression equation between quality of service and service usage decision is Y = 4.404 + 0.169 X1. Linear regression equation between products with the decision to use services is Y = 8.009 + 0.465 X2. Linear regression equations between price and service usage decisions is Y = 11.709 + 0.339 X3. Based on these equations can be seen that there is a partial positive influence between each variable X to variable Y. Multiple regression analysis is Y = 1.124 + 0.117 X1 + 0.255 X2 + 0.213 X3 so it can be seen that the variable X simultaneously positive effect on the variable Y, and which have the greatest effect is the variable quality of service. Hypothesis testing shows that the variable quality of service, products and prices, affect the decision to use services. This is demonstrated by obtaining t count variable service has 4.473 t count, product 4.590, 3.289 price variable. As for the F test obtained F count of 12.262. And all of these variables were tested at a significance level of 5%. The hypothesis is accepted. Conclusions and suggestions are obtained respondents felt that the quality of care in good categories, products in good categories, and prices in the category of less affordable for a minority of respondents. Companies should consider the price (insurance premiums) to become more affordable again by prospective policyholders in general, the economically capable alsomiddle and lower economic classes to enjoy the protection of an insurance.

PENGARUH KEMITRAAN DAN KOMPENSASI TERHADAP KINERJA AGEN DAN SUB AGEN MITRA PENJUALAN PT. GARUDA INDONESIA (PERSERO), TBK DI SEMARANG M. V. I. Ron Olivia Mega Christy; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Compensation and partnership have an influence in improving performance agent and sub agent. Therefore, two things need to be considered by the company in order to improve agent and sub agent’s performance partner of sales PT. Garuda Indonesia (Persero), Tbk at Semarang is one of the airline companies that have partnered with ticket sales agents as a long-term marketing strategy and has a policy of applying the target system for product sales agent Garuda Indonesia but still there are some agents that have not been able to realize a given target.This study used sampling technique a sensus sampling approach to the 108 agent and sub agent to the certain considerations or criteria. Data collection techniques in this study using interview techniques, and by means of questionnaires and giuding question. The data obtained were analyzed quantitatively and describtive analize qualitative. Instrument of data collection (questionnaires) previously tested tools such as test validity, reliability testing. While, data analytical conducted through tabel analysis, simple linear regression, multiple linear regression and hypothesis testing with the t-test and F testThe conclusion of this study is that there is a positive effect between partnership and compensation of the agent and sub agent’s performance partner of sales PT. Garuda Indonesia (Persero), Tbk Branch Office Semarang. Therefore can be avowed good partnership and higher compensation of the agent and sub agent’s performance will increase, and vice versa. Suggestions for increasing agent and sub agent’s performance for the company to increase its attention to partnership and compensation for agent that will ultimately improve the performance of PT. Garuda Indonesia (Persero), Tbk too.

Co-Authors Abdullah Syafi'i Achmad Ulil Khodlro Afrida Fatharani Amri Rifqi Azhari Andi Wijayanto Andra Barata Putra Apriatni Endang Prihartini Ari Pradhanawati Bulan Prabawani Desi Kurnia Putr1 Elsa Wilna Hari Susanta Nugraha Harry Christian Barus Indah Fajar Cahyati Leonardus Ardian Nugroho M. V. I. Ron Olivia Mega Christy Muhammad Afian Hartono Muhammad Fadhli Dzil Akbar Naili Farida Ngatno Ngatno Nurul Fidiyah Nurul Retno Hapsari Puji Wibowo Putri Andhansari Reni Shinta Dewi Rizqa Janati Adnin Robertus Andy Nugroho Sari Listyorini Sendhang Nurseto Tomy Muzaini Tri Maduma Siburian Wahyu Hidayat Widayanto Widayanto Widiartanto Widiartanto Win Esti Zainullah Achsan

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