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All Journal Paspalum: Jurnal Ilmiah Pertanian OrchidAgri
Ana Yohana
Dosen Program Studi Agribisnis Fakultas Pertanian Universitas Winaya Mukti
Agriculture, Biological Sciences & Forestry

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Journal : OrchidAgri

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Analisis Nilai Tambah Dan Strategi Pemasaran Keripik Pakcoy (Brassica Chinensis L.) Kelompok Kebun Flamboyan Di Kelurahan Cisaranten Kidul Kecamatan Gedebage (Studi Kasus di Kelompok Kebun Flamboyan Kelurahan Cisaranten Kidul Kecamatan Gedebage Kota Bandung) Mega Lokhananta Dharma; Karyana KS; Ana Yohana
OrchidAgri Vol 2, No 1 (2022)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.866 KB) | DOI: 10.35138/orchidagri.v2i1.373

Abstract

Tujuan penelitian ini untuk mengetahui bagaimana sistem pengolahan pakcoy untuk menghasilkan produk, nilai tambah yang diperoleh, dan strategi pemasaran usaha keripik pakcoy yang ada di Kelompok Kebun Flamboyan. Metode analisis data menggunakan metode pengukuran nilai tambah Hayami dan metode analisis SWOT. Hasil penelitian diperoleh proses produksi pembuatan keripik pakcoy di tempat penelitian berjalan dengan baik dengan menggunakan bahan pakcoy yang ditanam dikebun sendiri dan bahan penolong yang tersedia di tempat penelitian. Nilai tambah yang dihasilkan usaha keripik pakcoy bernilai sangat baik yaitu sebesar Rp. 452.375/kg dengan rasio nilai tambah 90,5%. Strategi pemasaran yang dilakukan usaha usaha keripik pakcoy adalah Strategi agresif dengan lebih fokus kepada strategi SO (Strength-Opportunities), yaitu dengan menggunakan kekuatan untuk memanfaatkan peluang yang ada. Untuk memperoleh nilai tambah yang lebih tinggi, Kelompok Kebun Flamboyan disarankan meningkatkan produksi, serta memperluas promosi untuk menambah jaringan pemasaran produk melalui media sosial
Faktor-Faktor Yang Mempengaruhi Pendapatan Usahatani Sawo Sukatali ST.I (Achras Zapota L.) (Suatu Kasus di Desa Sukatali Kecamatan Situraja KabupatenSumedang) Aef Saepuloh; Karyana KS; Ana Yohana
OrchidAgri Vol 2, No 2 (2022)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (857.761 KB) | DOI: 10.35138/orchidagri.v2i2.440

Abstract

The purpose of this study is to find out the factors that affect the income of sawo sukatali ST. I (Achras Zapota L.) In The Village.Sukatali District Situraja Sumedang Regency and to find out the level of productivity of farmers Sawo Sukatali ST. I (Achras Zapota L.) in Sukatali Village of Situraja District of Sumedang Regency. The analysis unit is farmers who do sawo Sukatali ST farming. I in one growing season. The research methods used in this research are descriptive and verifiative research with quantitative approaches. Based on the discussion and results of the analysis of this research data can be put forward the following conclusions : 1) The establishment of sawo farming business located in Sukatali Village of Situraja District of Sumedang Regency, namely a) subsystem of provision of production facilities and infrastructure (Hulu). b) Subsystem of Business (Cultivation of mustard plants). c) marketing subsystem (Downstream).2) Partially there are 3 variables (land area, productivity, price) that have a positive and significant effect on farmers' income. Simultaneously land area, productivity, production costs, prices, and marketing simultaneously or together have a significant effect on the income of sawo farmers located in Sukatali Villageof Situraja District of Sumedang Regency.3) The income of sawo farmers located in Sukatali Village of Situraja District of Sumedang Regency is fairly low. The average income of mustard farmers amounted to Rp. 5,916,235 per season.
NILAI TAMBAH USAHA INDUSTRI TEMPE DAN STRATEGI PENGEMBANGANNYA (Studi Kasus Di Usaha Home Industri Tempe Bapak Syam Desa Sirnajaya Kecamatan Tarogong Kaler Kabupaten Garut) MOCH HABIB ABDILAH; KARYANA KS; ANA YOHANA
OrchidAgri Vol 3, No 2 (2023)
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/orchidagri.v3i2.604

Abstract

This research was conducted with the aim of knowing the business processing system of the tempe industry, to find out how much added value is obtained from processing soybeans into tempeh, and to determine the strategy for developing the tempe industry business. The data analysis used is a case study descriptive method. The results of the research value added tempeh business is Rp. 5.136/kg. And for the added value of the workers, namely Rp. 1.489/kg. As for the development method, it shows that the company's internal factors (strengths and weaknesses) reach -0.41, while the external factors (opportunities and threats) of the company reach 0.43. The strategy that needs to be implemented is the W-O (Weaknessis-Opportunity) strategy. The focus of this strategy is aimed at improving internal weaknesses by taking advantage of external opportunities. To obtain higher income, this business must increase production, as well as optimize sales by utilizing social media as a means of production.  
Co-Authors Aef Saepuloh KS, Karyana M Zaenal Irawan Mega Lokhananta Dharma MOCH HABIB ABDILAH Mochammad Ramadhan Mahendra