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All Journal Jurnal Psikologi Syntax Literate: Jurnal Ilmiah Indonesia Primanomics : Jurnal Ekonomi & Bisnis Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Syntax Idea Jurnal Syntax Transformation Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal of Trends Economics and Accounting Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Review: Journal of Multidisciplinary in Social Sciences Bisnis Manajemen dan Keuangan
Syntha Noviyana
Universitas Gunadarma
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH RASIO LIKUIDITAS, LEVERAGE, DAN PROFITABILITAS TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN SUB SEKTOR TRANSPORTASI Noviyana, Syntha; Koranti, Komsi; Sriyanto, Sriyanto; Wijaya, Athallah Nigel
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1493

Abstract

Transportasi merupakan salah satu sektor penunjang mobilitas masyarakat yang memiliki pengaruh besar terhadap kegiatan perekonomian negara. Transportasi memiliki peranan yang tidak kalah penting dalam menunjang pertumbuhan ekonomi masyarakat dan merupakan akomodasi dalam pembangunan ekonomi suatu negara, Oleh karena itu keberhasilan pembangunan dibidang ekonomi harus ditunjang dengan pengembangan sistem transportasi yang baik. Financial distress merupakan suatu momen dimana suatu perusahaan dalam kondisi yang tidak dapat membayar hutang atau kewajiban finansialnya, sehingga perusahaan tersebut diambang kebangkrutan. Penelitian ini bertujuan untuk mengetahui pengaruh rasio likuiditas, leverage, dan profitabilitas terhadap financial distress secara parsial dan simultan pada perusahaan subsektor transportasi yang terdaftar di Bursa Efek Indonesia periode 2020-2022 yang berjumlah 36 perusahaan. Dalam mengumpulkan sampel, penelitian ini menggunakan metode purposive sampling. Perusahaan yang memenuhi kriteria untuk dijadikan sampel penelitian sebanyak 9 perusahaan. Jenis data yang digunakan adalah data sekunder berupa laporan keuangan perusahaan terkait. Teknik analisis dalam penelitian ini menggunakan analisis regresi linier berganda dengan software SPSS versi 24. Hasil penelitian ini menunjukkan bahwa likuiditas yang diproksikan dengan current ratio dan leverage yang diproksikan dengan debt to equity ratio memiliki pengaruh secara parsial terhadap financial distress, sedangkan profitabilitas yang diproksikan dengan return on equity secara parsial tidak memiliki pengaruh terhadao financial distress. Secara simultan likuiditas, leverage, profitabilitas berpengaruh terhadap financial distress.
Examining the Impact of Social Media Marketing, Product Quality, and Online Reviews on Purchase Decisions through Purchase Interest: Evidence from Somethinc Lip Glaze Consumers Anggraini, Reni; Kencanawati, Mella Sri; Noviyana, Syntha; Dewi, Safira Rama
Review: Journal of Multidisciplinary in Social Sciences Vol. 2 No. 11 (2025): November 2025
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/rjmss.v2i11.1090

Abstract

In development era digital has bring change significant in various aspect life, including business activities and public consumption. Advances in information technology, communication and the internet encourages business actors from small to large scale to take advantage of digitalization as a means of expanding market reach and increasing competitiveness. The phenomenon digitalization participate give influence on development industry beauty Which now become Wrong One sector with growth rapidly in Indonesia. Objective study This is analyze influence social media marketing , product quality, and online customer reviews on purchasing decisions through interest buy as well as For know variables where Which most dominant to interest buy And decision purchase product Lip Glaze Something. Method analysis on study This using quantitative primary data. The data obtained came from distributing questionnaires to 150 respondents were consumers who had purchased the Somethinc Lip Glaze product. The analysis tool used in this study is SmartPLS 4.0 by conducting a validity test. (convergent validity, discriminant validity, and Average Variance Extracted (AVE)), reliability test ( composite reliability and Cronbach's alpha ), R- square , Predictive Relevance (Q2), Model Fit, test Hypothesis ( Path Coefficient And Specific Indirect Effect ). Results study This seen from Path Coefficient and Specific Indirect Effect which shows that social media marketing and quality product influential to decision purchase. Whereas, on line customer review No influence on purchasing decisions. Then, in the results of the path coefficient test calculation show that social media marketing, quality product, And on line customer review influential to purchasing decisions through interest buy.
Pengaruh Social Media Marketing, Kepercayaan, Kesadaran, dan Citra Merek terhadap Keputusan Pembelian melalui e-WOM Karo Ummah, Fadia; Koranti, Komsi; Noviyana, Syntha; Sriyanto
Journal of Trends Economics and Accounting Research Vol 6 No 2 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i2.2354

Abstract

Advances in information technology have made it easier for users to access information through digital media, especially social media. This study aims to analyze the direct influence of social media marketing, trust, brand awareness, brand image, and electronic word of mouth (e-WOM) on purchase decisions; to analyze the indirect influence of social media marketing, trust, brand awareness, and brand image on purchase decisions for Homskin products through electronic word of mouth (e-WOM); and to identify the most dominant variable. This research uses primary data collected from 150 respondents through a Google Form questionnaire. Data were analyzed using partial least squares–structural equation modeling (PLS-SEM) with the assistance of SmartPLS 4.0. The results indicate that social media marketing, trust, brand awareness, and brand image have a positive direct effect on e-WOM and purchase decisions. e-WOM is proven to function as an intervening variable between social media marketing, trust, brand awareness, and brand image on purchase decisions for Homskin products. Social media marketing has the most dominant influence on both e-WOM and purchase decisions.
Co-Authors Angelia Sherlita Febriyola ANGGRAINI, RENI Arzam, Toya Budiasih Budiasih Caecilia Widi Pratiwi Chairunnisyah Chairunnisyah Dewi, Safira Rama Enjel Luciantika Arnedy Febryanti Febryanti Febryanti Karo Ummah, Fadia Kencanawati*, Mella Sri Komsi Koranti Komsi Koranti Komsi Koranti Komsi  Koranti Loucianna Sianturi Mella Sri Kencanawati Nur Indah Aryani Reni Diah Kusumawati Rini Tesniwati Rini Tesniwati, Rini Rossa Amalia Rizky Rr. Dharma Tintri Edi Raras Sriyanto Sriyanto Sriyanto Sriyanto Sriyanto Toya Arzam Wijaya, Athallah Nigel