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All Journal SEEIJ (Social Economics and Ecology International Journal) Bisma: Jurnal Bisnis dan Manajemen Altasia : Jurnal Pariwisata Indonesia Jurnal Riset Bisnis dan Manajemen Journal of Data Mining and Information Systems Journal of Management and Business Analytics
Nugraha, Dimas Yudistira
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PERAN CITRA DESTINASI DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN Dimas Yudistira Nugraha
BISMA: Jurnal Bisnis dan Manajemen Vol 15 No 3 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v15i3.26573

Abstract

This study examines the relationship between destination image and intentions to revisit tourism attractions. The conceptual model was developed and then tested using data collected from tourists visiting cultural heritage sites in Bali. The sample used in this study was 300 respondents. Researchers used a Structural Equation Modeling (SEM) to analyze the data. The results showed that destination image significantly affected revisit intentions. This research implies that the local tourism business owners need to increase the attractiveness of local culture to improve destination image so that tourists will get a distinguished experience compared to other tourist attractions
Preferensi Periklanan Digital Dukungannya Pada Minat Berkunjung Turis Indriana Indriana; Dimas Yudistira Nugraha; Rudy Aryanto; Doni Purnama Alamsyah
Altasia Jurnal Pariwisata Indonesia Vol 4 No 2 (2022): Jurnal ALTASIA (Agustus)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v4i2.6846

Abstract

Dalam menarik perhatian turis untuk berkunjung ke destinasi wisata, banyak yang dilakukan oleh manajemen destinasi wisata, diantaranya melaksanakan pemasaran dengan iklan melalui digital platform. Periklanan digital diyakini memberikan dampak besar pada minat turis untuk berkunjung, mengingat perkembangan teknologi semakin meningkat dan pengguna teknologi semakin menyebar. Periklanan digital yang dilakukan oleh manajemen destinasi wisata dapat diakses dengan mudah melalu digital platform terlebih pengguna social media. Dimana social media melekat pada smartphone yang saat ini sudah digunakan dan menjadi bagian pending dari aktifitas pada turis sebelum memilih destinasi wisata. Menelaah dari pentingnya iklan sebagai media pemasaran digital, maka tujuan penelitian ini mengevalusai hubungan dari preferensi turis pada periklnana digital dalam mendukung minat berkunjung turis pada destinasi wisata. Metode penelitian yang digunakan adalah survey, dimana survey dilakukan pada pengguna smartphone yang familiar dengan periklanan digital. Pengguna yang dipilih adalah pengguna yang telah mengetahui adanya distinasi wisata yang akan dikunjungi. Dilakukan penyebaran kuesioner dengan kuantitatif, guna mengumpulkan data dari pengguna dan dianalisis lebih lanjut. Proses pengolahan data menggunakan SPSS untuk mengetahui hubungan antar variabel. Dalam analisisnya dilakukan moderasi dari jenis kelamin pengguna atau turis yaitu pria dan wanina. Hal ini diguanakan untuk mengetahui perilaku turis lebih mendalam. Hasil penelitian dikatahui bahwa preferensi periklanan digital dari turis memberikan dampak pada minat berkunjung turis. Hal ini diketahui dari hubungan positif diantara keduanya yang cukup erat dan dipertegas dengan hasil uji signifikansi melalui uji hipotesis. Temuan lain diketahui bahwa turis yang memiliki jenis kelamin pria lebih dominan beradaptasi dengan periklanan digital, diketahui dari perbandingan hubungan periklanan digital pada minat berkunjung tulis lebih tinggi dibandingkan dengan turis wanita. Temuan dari penelian ini memiliki manfaat untuk dikaji oleh manajemen destinasi wisata, dimana karakteristik dari pengguna digital platform mampu mempengaruhi minat dari turis.
Technology-Based Startup Ideas and MVP Development: A Digital Literacy Perspective among High School Students Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ganda Sitompul; Fernando Sihotang; Scherly Hansopaheluwakan; Adli Abdillah Nababan
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
Publisher : CV. ADMITECH SOLUTIONS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of digital technologies has created new opportunities for entrepreneurship among younger generations, including high school students. This study explores the emerging trends of technology-based startup ideas and evaluates the potential for Minimum Viable Product (MVP) development from the perspective of digital literacy. Using a descriptive–qualitative approach, data were collected from student business proposals, pitch decks, and prototype outputs generated during a startup competition for high school students. The analysis categorized startup ideas into various technological domains such as fintech, edtech, agritech, and health tech, while also assessing the quality and feasibility of MVPs based on lean startup principles. Findings reveal that students demonstrate strong creativity in problem identification and solution design, yet often face challenges in translating ideas into functional MVPs due to limited technical capacity. Moreover, higher levels of digital literacy—particularly in digital creativity, technological adaptability, and collaborative skills—were positively correlated with the quality of MVP outcomes. This study highlights the importance of integrating digital literacy into early entrepreneurship education, suggesting that fostering these competencies can enhance the capacity of young innovators to develop feasible and impactful technology-driven startups.
DIGITAL MARKETING STRATEGIES SUPPORTING COMMUNITY ACTION IN PLASTIC BAG REDUCTION: Case of Banjarmasin City Zarqan, Ince Ahmad; Nugraha, Dimas Yudistira; Sihotang, Fernando; Nababan, Adli Abdillah; Irwansyah, Irwansyah
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14496

Abstract

Plastic waste has been and still is a pressing environmental concern in Indonesia, especially with single-use plastic bags that continue to cause river and ocean pollution. The city of Banjarmasin in Indonesia was the first to enact a policy banning single-use plastic bags in contemporary retail outlets. The purpose of this research was to understand how marketing on the Internet could further aid this environmental community project and promote positive changes in behavior. The research used qualitative methods and the case study and netnography approaches. Data were gathered from the local social media campaigns which included in-depth interviews with 40 respondents from different categories namely consumers, minimarket managers, influencers and policymakers, 4 focus group discussions, and interactions. Thematic analysis showed that while digital campaigns raised public awareness and knowledge of the problem, the absence of strong, habitual behavioral change was a huge challenge. The use of religious and cultural framing was effective in strengthening the message, especially when constricted by local micro-influencers with relatable community ties. People were able to use digital nudges installed in e-commerce checkout systems and point of sale systems in minimarkets to engage in easy behaviors like buying reusable bags. However, cost perceptions, habitual reliance on single-use plastics, and the digital divide among older generations were still major barriers. All things considered, the results underscored the need for integration of digital marketing with enforcement of policy as well as public outreach for effective impact. This study found that the policy framework for the environment can be supplemented with digital marketing focused at awareness raising, intention mobilization, and actual behavior change, and its use in community service projects is crucial for enduring sustainability.
Developing Business Intelligence Dashboard for Sales KPI Monitoring in Advertising Agency: A Human-Centered Design Approach Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ganda Tua Sitompul; Adli Abdillah Nababan
JDMIS: Journal of Data Mining and Information Systems Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/jdmis.v4i1.6596

Abstract

Digital advertising agencies in South Jakarta face significant challenges in monitoring sales performance due to data fragmentation across multiple platforms such as CRM, spreadsheets, and digital advertising tools. Conventional manual reporting processes lead to data latency, high error rates, and delayed strategic decision-making. This study aims to develop a Business Intelligence (BI) dashboard to monitor Sales Key Performance Indicators (KPIs) in real-time, utilizing a Human-Centered Design (HCD) approach to ensure high usability and adoption. The research methodology follows the ISO 9241-210 standard for HCD, encompassing four iterative phases: understanding the context of use, specifying user requirements, producing design solutions, and evaluating designs. The system was developed using Google Looker Studio with a data warehouse architecture integrating Google BigQuery. Testing was conducted involving 15 internal stakeholders using the System Usability Scale (SUS) and User Experience Questionnaire (UEQ). The results demonstrated a SUS score of 82.5 (Excellent) and positive benchmarks in efficiency and perspicuity metrics. The implementation of the dashboard reduced reporting time by 60% and improved data accessibility for executive decision-making. This study contributes to the literature by demonstrating how HCD principles can bridge the gap between technical BI capabilities and end-user cognitive needs in the creative industry context.
UNVEILING THE HIDDEN GEM: THE ROLE OF SUSTAINABLE DESTINATION IMAGE AND LOCAL CO-CREATION IN FOSTERING POSITIVE WORD-OF-MOUTH AT LAKE TOBA GEOPARK Dimas Nugraha; Novia Yuliarni; Bayu Setia
Jurnal Riset Bisnis dan Manajemen Vol. 19 No. 2 (2026): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v19i2.55117

Abstract

This study aims to analyze the influence of Sustainable Destination Image and Experience Co-Creation on Positive Word-of-Mouth, with Memorable Tourism Experience as a mediating variable among tourists visiting Sibandang Island, part of the Toba Caldera UNESCO Global Geopark. The research employs a quantitative approach with a cross-sectional survey design. Data were collected from 220 tourists who have visited Sibandang Island using a purposive sampling technique and were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Sustainable Destination Image and Experience Co-Creation have a positive and significant effect on both Memorable Tourism Experience and Positive Word-of-Mouth. Furthermore, Memorable Tourism Experience positively influences Positive Word-of-Mouth and partially mediates the relationships among the variables. These findings highlight the importance of a destination’s sustainability image and participatory experiences in creating memorable tourism experiences and encouraging positive tourist recommendations.
Co-Authors Adli Abdillah Nababan Bayu Setia Doni Purnama Alamsyah Fernando Sihotang Ganda Sitompul Ganda Tua Sitompul Ince Ahmad Zarqan Ince Ahmad Zarqan Indriana Indriana Irwansyah Irwansyah Nababan, Adli Abdillah Novia Yuliarni Rudy Aryanto Scherly Hansopaheluwakan Sihotang, Fernando