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All Journal SEEIJ (Social Economics and Ecology International Journal) Journal of Data Mining and Information Systems Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Journal of Management and Business Analytics
Ince Ahmad Zarqan
Universitas Bina Nusantara
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peningkatan Literasi AI melalui Pengenalan AI Agent bagi Mahasiswa Universitas Batuta Adli Abdillah Nababan; Jefri Junifer Pangaribuan; Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ignatius Edward Riantono; Ganda Tua Sitompul; Scherly Hansopaheluwakan; Fernando Sihotang; Irwansyah; Sutarman
Jurnal Pengabdian Kepada Masyarakat Teknologi Informasi dan Komunikasi Vol 3 No 1 (2026): Januari
Publisher : CV. ADMITECH SOLUTIONS

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Abstract

Perkembangan teknologi kecerdasan buatan (Artificial Intelligence atau AI) memberikan peluang besar dalam meningkatkan efisiensi dan produktivitas kerja di berbagai bidang. Salah satu bentuk pemanfaatan AI yang semakin berkembang adalah AI Agent, yaitu sistem cerdas yang mampu menjalankan tugas secara otomatis dan adaptif. Namun, pemanfaatan teknologi ini masih memerlukan pembekalan dan penguatan literasi AI agar dapat digunakan secara efektif oleh pengguna non-teknis, termasuk mahasiswa. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk memberikan sesi pengenalan dan penguatan pemahaman mengenai pemanfaatan AI, khususnya AI Agent, kepada mahasiswa Universitas Batuta. Kegiatan PKM dilaksanakan dengan melibatkan 30 mahasiswa sebagai peserta melalui beberapa tahapan, yaitu tahap persiapan, penyampaian materi, demonstrasi dan praktik, serta evaluasi. Materi yang diberikan mencakup konsep dasar Artificial Intelligence, AI Workflow Automation, AI Agent, dan Agentic AI, disertai dengan contoh penerapan sederhana yang relevan dengan aktivitas akademik dan kehidupan sehari-hari. Pendekatan edukatif dan aplikatif digunakan untuk mendorong pemahaman konseptual serta kemampuan awal peserta dalam mengidentifikasi peluang pemanfaatan AI. Hasil kegiatan menunjukkan bahwa mahasiswa mampu memahami konsep dasar AI dan AI Agent, membedakan AI Agent dan Agentic AI, serta mengidentifikasi ide penerapan AI untuk mendukung produktivitas dan efisiensi kerja. Selain itu, kegiatan ini berhasil meningkatkan literasi AI mahasiswa dan menumbuhkan kesadaran bahwa AI dapat dimanfaatkan sebagai alat bantu yang produktif dan kontekstual. Dengan demikian, kegiatan PKM ini memberikan kontribusi positif dalam mendukung kesiapan mahasiswa menghadapi perkembangan teknologi AI di era digital.
Technology-Based Startup Ideas and MVP Development: A Digital Literacy Perspective among High School Students Ince Ahmad Zarqan; Dimas Yudistira Nugraha; Ganda Sitompul; Fernando Sihotang; Scherly Hansopaheluwakan; Adli Abdillah Nababan
Journal of Management and Business Analytics Vol. 2 No. 1 (2026): January
Publisher : CV. ADMITECH SOLUTIONS

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The rapid growth of digital technologies has created new opportunities for entrepreneurship among younger generations, including high school students. This study explores the emerging trends of technology-based startup ideas and evaluates the potential for Minimum Viable Product (MVP) development from the perspective of digital literacy. Using a descriptive–qualitative approach, data were collected from student business proposals, pitch decks, and prototype outputs generated during a startup competition for high school students. The analysis categorized startup ideas into various technological domains such as fintech, edtech, agritech, and health tech, while also assessing the quality and feasibility of MVPs based on lean startup principles. Findings reveal that students demonstrate strong creativity in problem identification and solution design, yet often face challenges in translating ideas into functional MVPs due to limited technical capacity. Moreover, higher levels of digital literacy—particularly in digital creativity, technological adaptability, and collaborative skills—were positively correlated with the quality of MVP outcomes. This study highlights the importance of integrating digital literacy into early entrepreneurship education, suggesting that fostering these competencies can enhance the capacity of young innovators to develop feasible and impactful technology-driven startups.
Developing Business Intelligence Dashboard for Sales KPI Monitoring in Advertising Agency: A Human-Centered Design Approach Zarqan, Ince Ahmad; Nugraha, Dimas Yudistira; Sitompul, Ganda Tua; Nababan, Adli Abdillah
JDMIS: Journal of Data Mining and Information Systems Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/jdmis.v4i1.6596

Abstract

Digital advertising agencies in South Jakarta face significant challenges in monitoring sales performance due to data fragmentation across multiple platforms such as CRM, spreadsheets, and digital advertising tools. Conventional manual reporting processes lead to data latency, high error rates, and delayed strategic decision-making. This study aims to develop a Business Intelligence (BI) dashboard to monitor Sales Key Performance Indicators (KPIs) in real-time, utilizing a Human-Centered Design (HCD) approach to ensure high usability and adoption. The research methodology follows the ISO 9241-210 standard for HCD, encompassing four iterative phases: understanding the context of use, specifying user requirements, producing design solutions, and evaluating designs. The system was developed using Google Looker Studio with a data warehouse architecture integrating Google BigQuery. Testing was conducted involving 15 internal stakeholders using the System Usability Scale (SUS) and User Experience Questionnaire (UEQ). The results demonstrated a SUS score of 82.5 (Excellent) and positive benchmarks in efficiency and perspicuity metrics. The implementation of the dashboard reduced reporting time by 60% and improved data accessibility for executive decision-making. This study contributes to the literature by demonstrating how HCD principles can bridge the gap between technical BI capabilities and end-user cognitive needs in the creative industry context.
DIGITAL MARKETING STRATEGIES SUPPORTING COMMUNITY ACTION IN PLASTIC BAG REDUCTION: Case of Banjarmasin City Zarqan, Ince Ahmad; Nugraha, Dimas Yudistira; Sihotang, Fernando; Nababan, Adli Abdillah; Irwansyah, Irwansyah
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14496

Abstract

Plastic waste has been and still is a pressing environmental concern in Indonesia, especially with single-use plastic bags that continue to cause river and ocean pollution. The city of Banjarmasin in Indonesia was the first to enact a policy banning single-use plastic bags in contemporary retail outlets. The purpose of this research was to understand how marketing on the Internet could further aid this environmental community project and promote positive changes in behavior. The research used qualitative methods and the case study and netnography approaches. Data were gathered from the local social media campaigns which included in-depth interviews with 40 respondents from different categories namely consumers, minimarket managers, influencers and policymakers, 4 focus group discussions, and interactions. Thematic analysis showed that while digital campaigns raised public awareness and knowledge of the problem, the absence of strong, habitual behavioral change was a huge challenge. The use of religious and cultural framing was effective in strengthening the message, especially when constricted by local micro-influencers with relatable community ties. People were able to use digital nudges installed in e-commerce checkout systems and point of sale systems in minimarkets to engage in easy behaviors like buying reusable bags. However, cost perceptions, habitual reliance on single-use plastics, and the digital divide among older generations were still major barriers. All things considered, the results underscored the need for integration of digital marketing with enforcement of policy as well as public outreach for effective impact. This study found that the policy framework for the environment can be supplemented with digital marketing focused at awareness raising, intention mobilization, and actual behavior change, and its use in community service projects is crucial for enduring sustainability.
Co-Authors Adli Abdillah Nababan Adli Abdillah Nababan Dimas Yudistira Nugraha Dimas Yudistira Nugraha Fernando Sihotang Fernando Sihotang Ganda Sitompul Ganda Tua Sitompul Ignatius Edward Riantono, Ignatius Edward Irwansyah Irwansyah Irwansyah Jefri Junifer Pangaribuan Nababan, Adli Abdillah Nugraha, Dimas Yudistira Scherly Hansopaheluwakan Scherly Hansopaheluwakan Sihotang, Fernando Sitompul, Ganda Tua Sutarman Sutarman