Garuda - Garba Rujukan Digital

PEMBERDAYAAN BUMDES DAN PELATIHAN KETRAMPILAN USAHA DIDESA SIDAKARYA DENPASAR BALI Wayan Suryathi; IB. Putu Suamba; Gede Pradiva Adiningrat
Dharma: Jurnal Pengabdian Masyarakat Vol 1, No 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

BUMDes of Sidakarya Village has a srtrategic role to help public society, however it enquare an empowerment because it the effort of management new years old, as well the community need intensif of training. The aim of community dedication are getting empowerment of BUMDes and give the effort skill training for people in Sidakarya Village. The acitivity of community dedication areTraditional cooking training, Business Ethic and digital communication. Partner targeting of this program are BUMDes, Karang Taruna and PKK of Sidakarya Vallage. The methode of this activity are training, focus group discussion, deept interview and questionare. The result and external target from the dedication are the empowerment of BUMDes has been reached and the skill of effort training has been action. And obtained the value evaluation s very good

Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy Ni Putu Ayu Vena Aryanthi; Gede Pradiva Adiningrat; Upayana Wiguna Eka Saputra
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.84-95

The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.

Marketing strategy at e-commerce Double-Six Luxury Hotel Seminyak to maximize room occupancy Ni Putu Ayu Vena Aryanthi; Gede Pradiva Adiningrat; Upayana Wiguna Eka Saputra
Journal of Applied Sciences in Travel and Hospitality Vol. 6 No. 2 (2023): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v6i2.84-95

The E-Commerce division at Double-Six Luxury Hotel Seminyak has an important role in selling rooms through websites and OTA platforms. Given the shift caused by the Covid-19 pandemic, where the majority are now leaning towards booking rooms online, recalibrating strategies to fit the new normal era has become imperative for this division. This research seeks to identify potential internal and external factors affecting the E-Commerce unit and formulate marketing strategies to increase room occupancy rates. Qualitative and quantitative data were collected from primary and secondary sources. For the initial research questions, methodologies such as observation, interviews, and document review were used. IFAS and EFAS matrices were developed using a questionnaire, while IE and SWOT matrices were developed based on a literature review. The research also proposed a strategic approach rooted in a combination of internal and external factors. Using purposive sampling, the findings emphasize the importance of internal factors such as the elements of the marketing mix-product, price, place, promotion, people, process, and physical evidence. As well as the importance of considering external factors such as customers, competitors, distributors, and the public practically, these insights suggest that Double-Six Luxury Hotel Seminyak's E-Commerce unit should consider a growth-oriented approach. This entails pursuing vertical integration with direct room sales through hotel’s website, creating stay packages with additional benefits, creating customer data-driven pro-motions, and increasing website visibility through SEM and SEO.

Analisis Kecepatan dan Kehandalan Pelayanan Jasa Perawatan dan Perbaikan terhadap Tingkat Kepuasan Pelayanan Unit Penunjang Akademik Perawatan dan Perbaikan Politeknik Negeri Bali Ni Putu Diah Pratiwi; Ida Bagus Sanjaya; Gede Pradiva Adiningrat
Jurnal Syntax Admiration Vol. 5 No. 9 (2024): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i9.1448

This study aims to analyze the variables of speed and reliability of maintenance and repair services to the level of service satisfaction of the Maintenance and Repair Academic Support Unit of the Bali State Polytechnic. This study uses a quantitative method with a population of all UPA-PP service users who occupy positions as Head of Department, Secretary of Department, Department Administration, Head of Study Program, Head of Unit, Head of Center, Head of Workshop/Lab, Workshop/Lab Technician, Head of Section and Head of Sub-Division as many as 138 people. The research sample consisted of 103 UPA-PP users who were selected through probability sampling using proportionate stratified random sampling with the Slovin formula. Data were collected using a Likert Scale-based questionnaire and analyzed by multiple linear regression. The results of the study show that partially, the velocity variable (X1) has a positive and significant effect on the level of service satisfaction (Y) with a coefficient value of 0.317 and a t-value of 3.237 > t table 1.98397 with a value of Sig. 0.002 < 0.05. And partially, reliability (X2) has a positive and significant effect on the level of service satisfaction (Y) with a coefficient value of 0.776 and a t-value of 6.490 > t table 1.98397 with a Sig. value of 0.000 < 0.05. Meanwhile, simultaneously the variables of speed (X1) and reliability (X2) have a positive and significant effect on the level of service satisfaction (Y) of F calculated 58.567 > F table 3.09 with a value of Sig. 0.000 < 0.05.

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