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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Startupreneur Business Digital (SABDA Journal) Journal Of Communication Education
Santa Lusianna Sitorus
UNIVERSITAS INSAN PEMBANGUNAN INDONESIA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN TINTA CETAK KEMASAN PADA PT SAKATA INX INDONESIA DI TANGERANG Yeni Firmawati; Santa Lusianna Sitorus
Journal Of Communication Education Vol 16, No 2 (2022): JOCE IP
Publisher : Universitas Insan Pembangunan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/joce-ip.v16i2.271

Abstract

ABSTRAKPenelitian yang dilaksanan di PT Sakata Inx Indonesia bertujuan untuk mengetahui sejauh mana pengaruh komunikasi pemasaran dan kualitas produk secara parsial maupun simultan terhadap keputusan pembelian tinta cetak kemasan di PT Sakata Inx Indonesia.Hasil yang didapat berdasarkan hasil uji regresi berganda yaitu : Komunikasi Pemasaran dan Kualitas Produk secara semultan dapat mempengaruhi Keputusan Pembelian pelanggan produk tinta cetak kemasan PT Sakata Ink Indonesia. Hal ini dapat dilihat dari hasil uji regresi berganda bahwa f hitung lebih besar dibandingkan dengan f table, artinya terdapat pengaruh Komunikasi Pemasaran dan Kualitas Produk secara simultan mempengaruhi Keputusan Pembelian pelanggan produk tinta cetak kemasan PT Sakata Ink Indonesia. Sehingga dapat dijelaskan apabila PT Sakata Ink Indonesia melaksanakan secara bersama Komunikasi Pemasaran dan Kualitas Produk dengan baik, maka ini akan dapat mempengaruhi peningkatan Keputusan Pembelian pelanggan produk tinta cetak kemasan dan begitu pula apabila terjadi sebaliknya. Dari hasil analisis statistic deskriptif bahwa komunikasi pemasaran, kulaitas produk dan keputusan pembelian produk tinta cetak kemasan PT Sakata Ink Indonesia sudah berkualifikasi cukup baik.Kata Kunci: Komunikasi Pemasaran,Kualitas Produk, Keputusan Pembelia
Adaptive Strategic Approaches and Their Impact on Economic Growth in Dynamic Markets Thomas Sumarsan Goh; Samantha Martinez; Santa Lusianna Sitorus; Tiurida Lily Anita
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.898

Abstract

In an era marked by accelerating globalization, digital disruption, and market volatility, businesses are compelled to develop adaptive strategic approaches to sustain performance and contribute to broader economic development. This study investigates how adaptive strategies characterized by flexibility, innovation, and responsiveness affect economic growth within dynamic market environments. The research aims to analyze the relationship between strategic adaptability and macroeconomic indicators such as GDP growth, productivity, and business resilience across varying national and industry contexts. Employing a mixed-method approach, the study integrates a systematic literature review with comparative case analyses from both developed and emerging economies, focusing on sectors experiencing rapid transformation. The findings reveal that organizations implementing adaptive strategies such as real-time decision-making, agile resource allocation, and continuous innovation are better positioned to respond to external shocks and, in turn, significantly enhance national economic performance. Moreover, the research highlights that countries with high levels of institutional support for strategic adaptability tend to achieve more sustainable growth trajectories. The study concludes that adaptive business strategies are not only essential for organizational competitiveness but also serve as key drivers of economic resilience in an increasingly uncertain global landscape. These insights offer valuable implications for policymakers, industry leaders, and researchers aiming to foster adaptive capacity as a means of achieving long-term economic stability and growth.
Analysis of Omni Channel Strategy in Digital Retail on Modern Indonesian Consumer Behavior: Analisis Strategi Omni Channel dalam Ritel Digital terhadap Perilaku Konsumen Indonesia Modern Farisha Andi Baso; Santa Lusianna Sitorus; Vivi Meilinda; Sheila Aulia Anjani; Marta Rodriguez
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1226

Abstract

The development of digital technology has driven a profound transformation in the retail industry, giving rise to the omni-channel strategy as a holistic ap proach to meet modern consumer expectations. This study aims to analyze the influence of online and offline channel integration on Indonesian consumer behavior in the context of digital retail. Using a qualitative approach through literature review and secondary data analysis, this study reveals that today’s In donesian consumers show a high preference for convenience, personalization, and speed of service in the shopping experience. An omni-channel strategy enables companies to provide a consistent, adaptive, and integrated consumer journey across various interaction points, which has a positive impact on customer loyalty and operational efficiency. Furthermore, the implementation of this strategy aligns with sustainability principles, particularly in supporting Sustainable Development Goals (SDGs) 9 (industrial and infrastructure innova tion) and point 12 (responsible consumption and production). These findings confirm that the success of digital retail in Indonesia is highly dependent on the ability of business actors to strategically manage channel integration, under stand evolving consumer behavior, and prioritize sustainability values in their operations.
Co-Authors Farisha Andi Baso Marta Rodriguez Samantha Martinez Sheila Aulia Anjani Thomas Sumarsan Goh Tiurida Lily Anita Vivi Meilinda Yeni Firmawati