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ANALISIS PERILAKU, KEPUASAN DAN LOYALITAS KONSUMEN DALAM MEMBELI PRODUK KOSMETIK MEREK BATRISYIA HERBAL (Studi Kasus pada Masyarakat Dusun Sido Dadi Desa Terentang Baru) Afriantoni Afriantoni; Ernawati Ernawati
Jurnal Manajemen Terapan dan Keuangan Vol. 8 No. 3 (2019): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v8i3.8591

Penelitian ini bertujuan untuk mengetahui tanggapan responden mengenai perilaku, kepuasan dan loyalitas konsumen pada Dusun Sidodadi Desa Terentang Baru. Populasi yang digunakan adalah masyarakat Dusun Sidodadi dan jumlah sampel yang digunakan dalam penelitian ini berjumlah 56 orang, sampel penelitian ini masyarakat yang menggunakan produk. Hasil penelitian ini menunjukkan bahwa tanggapan responden mengenai perilaku kategori baik, tanggapan responden mengenai kepuasan kategori puas, dan tanggapan responden mengenai loyalitas kategori loyal.

PENGARUH PENERAPAN INFORMASI AKUNTANSI MANAJEMEN, SISTEM PENGUKURAN KINERJA DAN SISTEM PENGHARGAAN TERHADAP KINERJA MANAJERIAL PADA PERUSAHAAN RITEL MODERN DI KOTA JAMBI Afriantoni Afriantoni; Misni Erwati
Jurnal Riset Akuntansi Terpadu Vol 12, No 1 (2019)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Penelitian ini bertujuan untuk mengetahui pengaruh penerapan informasi akuntansi, sistem pengukuran kinerja dan sistem penghargaan terhadap kinerja manajerial pada perusahaan ritel modern di Kota Jambi. Jumlah sampel yang digunakan dalam penelitian ini berjumlah 61 orang. Sampel penelitian ini terdiri dari manajer tingkat bawah (lower management) sampai atas (top management). Hasil penelitian menunjukkan bahwa penerapan informasi akuntansi manajemen berpengaruh terhadap kinerja manajerial, sistem pengukuran kinerja tidak berpengaruh terhadap kinerja manajerial, dan sistem penghargaan berpengaruh signifikan terhadap kinerja karyawan, sedangkan secara bersamaan (simultan) berpengaruh secara signifikan terhadap kinerja perusahaan ritel modern di Kota Jambi.

Pengaruh Perilaku Pemimpin Komitmen Guru terhadap Prestasi Kerja pada MTSN Terusan Kecamatan Muara Bulian Endang Meliani; Afriantoni Afriantoni
Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10, No 1 (2019): Mei
Publisher : Universitas Batanghari Jambi

The purpose of this study is to explain the influence of Leaders Behavior and Teacher Commitment to Job Performance in MTs Negeri Terusan Muara Bulian Subdistrict. The analytical method used is quantitative using multiple linear regression analysis tools. The test of significance of influence of Leader Behavior variable (X1) and Teacher Commitment (X2) as independent variable, and Work Achievement (Y) as the dependent variable is done T Test and F Test. The result of hypothesis testing on the effect of Leader Behavior and Teacher Commitment to Work Achievement that the value of t arithmetic is 2,139 > from the t table number 2,05183 and the significance level of (α) 0.05 (5%) it can be seen that this Leader Behavior has influence on Job Performance. The result of hypothesis testing on the basis of the variable Teacher Commitment to Work Achievement that the value of t arithmetic amounted to -1.728 and with a significant level of 5% obtained t table 2.05183 it can be seen that the value of t arithmetic of -1.728 > from number t table 2.05183 and number of significance of 0.05 (5%) it is known that this Master's Commitment has an effect on Work Achievement. The result of hypothesis test on Lead Behavior variable and Teacher Commitment to Work Achievement showed that F value obtained by F value 2,372 with significance level 0,05 value f table 3,34 this mean that F count (2.372 > F table (3,34) thus Ho is rejected and Ha accepted, meaning that Leader Behavior (X1) and Teacher Commitment (X2) have a positive effect simultaneously or together on Work Achievement at MTs Negeri Terusan Muara Bulian Subdistrict Adjusted R Square is 0,86. So it can be concluded the percentage of influence of Leaders Behavior and Teacher Commitment to Job Performance in MTs Negeri Terusan of 0.86% and 91.4% in influencing other variables not examined in this study.

Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Sepeda Motor Second Pada Dialer Tugu Muda Motor Muara Bulian Ahmad Fithoni; Afriantoni Afriantoni
CITRA EKONOMI Vol. 1 No. 1 (2020): 2020
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.243 KB)

This study aims to analyze the effect of Marketing Mix (Product, Price, Place and Promotion) on Consumer Decisions to buy Second Motorcycles at the Muara Bulian Motor Tugu Dialer. This type of research is quantitative descriptive while the method of data collection is done by giving questions to respondents with questionnaire guidance. The sampling technique uses the Accidential Sampling technique. The sample in this study were 45 respondents. The results of the analysis in this study are as follows, The Effect of Product, Price, Place and Promotion on Consumer Decisions in buying a Second Motorcycle at the Tugu Muda Motor Dialer is explained as follows. From the partial test results on the product variable obtained 2,503> 1,68023, the results of the price test variable obtained 2,241> 1,68023, the test results on the location variable obtained 3,296> 1,68023 and the test results on the promotion variable obtained 3,134> 1,68023 all the value of t count is greater than t table which shows that the Independent variable of each mqsing has an influence on the Dependent variable. While the Simultaneous test results, the F value can be counted 47.128 greater than F table 2.56 or (47.128> 2.56) which shows that all Independent variables simultaneously influence the Dependent Variables. From the results of the coefficient of determination (R2) test is 0.767, it shows that the Marketing Mix variable contributes 76.7% to consumer decisions, while the remaining 23.3% is the contribution of other variables not examined in this study.

Analisis Strategi Pemasaran dalam Meningkatkan Volume Penjualan PADA PT. Unilever Indonesia, Tbk Afriantoni Afriantoni
CITRA EKONOMI Vol. 1 No. 2 (2020): 2020
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT STIE-GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (909.409 KB)

The objectives of this study are: 1). To find out the development of sales volume at PT. Unilever Indonesia, Tbk, 2). To analyze the implementation of marketing strategies in increasing sales volume at PT. Unilever Indonesia. The research method used is qualitative research. Data obtained by conducting library research. Data analysis used is data reduction, data presentation and data verification (drawing conclusions).The results of this study are the marketing strategies implemented by PT. Unilever Indonesia, Tbk in increasing sales volume consists of product strategies, pricing strategies, distribution strategies and promotion strategies. The development of unilever home and personal care product sales experienced the highest increase in 2016 which increased by 9.05 percent, then the lowest increase occurred in 2018 which only increased by 0.7 percent and the average sales of home and personal care products for 5 ( five) years, an increase of 3.95 percent. Unilever foods and refreshment products experienced the highest increase in 2015 which increased by 11.8 percent, then the lowest increase occurred in 2017 which increased by 2.8 percent and the average sales of food and refreshment products for 5 (five) years namely increased by 7.28 percent. The results of the analysis of this study are PT. Unilever Indonesia, Tbk applies 4 (four) marketing strategies, which include: 1). The product strategy consists of a strategy of product diversification and product differentiation, 2). The pricing strategy consists of a strategy of low price leadership and price discrimination, 3). Distribution strategy where the flow starts from manufacturers, agents, wholesalers, retailers, and consumers, 4). The promotion strategy consists of advertising, sales promotion, personal selling, direct marketing and public relations with the website.

Pengaruh Bauran Pemasaran Terhadap Keputusan Konsumen Membeli Sepeda Motor Second Pada Dialer Tugu Muda Motor Muara Bulian Ahmad Fithoni; Afriantoni Afriantoni
CITRA EKONOMI Vol. 1 No. 1 (2020): 2020
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (431.243 KB)

This study aims to analyze the effect of Marketing Mix (Product, Price, Place and Promotion) on Consumer Decisions to buy Second Motorcycles at the Muara Bulian Motor Tugu Dialer. This type of research is quantitative descriptive while the method of data collection is done by giving questions to respondents with questionnaire guidance. The sampling technique uses the Accidential Sampling technique. The sample in this study were 45 respondents. The results of the analysis in this study are as follows, The Effect of Product, Price, Place and Promotion on Consumer Decisions in buying a Second Motorcycle at the Tugu Muda Motor Dialer is explained as follows. From the partial test results on the product variable obtained 2,503> 1,68023, the results of the price test variable obtained 2,241> 1,68023, the test results on the location variable obtained 3,296> 1,68023 and the test results on the promotion variable obtained 3,134> 1,68023 all the value of t count is greater than t table which shows that the Independent variable of each mqsing has an influence on the Dependent variable. While the Simultaneous test results, the F value can be counted 47.128 greater than F table 2.56 or (47.128> 2.56) which shows that all Independent variables simultaneously influence the Dependent Variables. From the results of the coefficient of determination (R2) test is 0.767, it shows that the Marketing Mix variable contributes 76.7% to consumer decisions, while the remaining 23.3% is the contribution of other variables not examined in this study.

Pengaruh Produk dan Harga Terhadap Keputusan Pembelian Konsumen dalam Pembelian Ban Mobil Pada CV. Uwais Muara Bulian Afriantoni Afriantoni
CITRA EKONOMI Vol. 3 No. 2 (2022): 2022
Publisher : LEMBAGA PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT UNIVERSITAS GRAHA KARYA MUARA BULIAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.353 KB)

This study aims to see product quality, and price on consumer purchasing decisions in purchasing car tires on cv. Uwais in estuary bulian. The dependent variable in this study is the decision to purchase car tires, while the independent variables are product quality and price. Data analysis was done by using multiple linear regression method with the application of t test. The aim is to find out whether product quality and price variables have a partial effect on consumer purchasing decisions. The results of the study indicate that: product quality, and price variables have a partial effect on consumer purchasing decisions in purchasing car tires at cv. Uwais. From the coefficient of determination, the Ajusted R Square value is 0.343 or equal to 34.3%. This figure indicates that purchasing decisions are influenced by product quality and price variables. While the remaining 65.7% is influenced by other variables that are not included in this study.

Analisis Pengaruh Kinerja Perangkat Desa terhadap Pelayanan Di Kantor Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari Etty Siswati; Afriantoni Afriantoni; Niki Kosasi; Linda Sari
Jurnal Ilmiah Universitas Batanghari Jambi Vol 23, No 1 (2023): Februari
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v23i1.3091

The purposes of this study and this research are 1. To determine the effect of the quality of work of village officials on services, 2. To determine the effect of the work quantity of village officials on services, 3. To determine the effect of Timeliness of village officials on services, 4. To determine the effect of the effectiveness of village apparatus village to service, 5. To find out the effect of work independence of village apparatus on service. 6. To determine the effect of work quality, work quantity, punctuality, effectiveness, work independence on services in the office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari. Quantitative descriptive research methods and qualitative data collection methods using interviews, observations and questionnaires with a sample of 60 respondents and data analysis tools using a Likert scale. Research Results 1. Work Quality Variables ttable value 1.67303 and tcount 0.214 have no effect on service in the office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari.2. Variable Quantity (X2) ttable value 1.67303 and tcount 0.052 has no effect on Service in the Office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari. 3. Variable Punctuality (X3) ttable 1.67303 and tcount -0.033. Punctuality variable has no effect on Service in the Office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari. 4. Effectiveness variable (X4) ttable 1.67303 and tcount 11.278. Effectiveness affects services in the office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari. 5. Work independence variable (X5) ttable 1.67303 and tcount 12.843. Work Independence Variables affect Service in the Office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang Hari. Together (simultaneously) Fcount 1136.905 > 2.38 . This means that work quality, work quantity, punctuality, effectiveness, work independence have an influence on services in the office Desa Kehidupan Baru Kecamatan Maro Sebo Ilir Kabupaten Batang HariÂ

Business Management and Feasibility Of Beef Cattle In Muaro Jambi District Sophia Sophia; Asaibani Asaibani; Endang Meiliani; Afriantoni Afriantoni
Baselang Vol 3, No 1: APRIL 2023
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v3i1.83

This study aims to analyze the management and feasibility value of beef cattle business in Muaro Jambi Regency. The focus of this research area was carried out in Bahar Mulya Village, Bahar Utara District, Muaro Jambi Regency, this area was chosen as the research location with the consideration that most of the people in this area have side businesses as beef cattle breeders. The number of samples is 30 people. This study uses two kinds of data collection methods, namely primary data and secondary data. Primary data collection techniques include surveys and structured interviews. During the interview, questions were asked to respondents based on a questionnaire that had been prepared to explore the data that they wanted to know in the research. The results showed that the management of the beef cattle business in the study area was still managed traditionally by applying the cattle umbaran system. Financially, the potting cattle business was declared feasible with an NPV feasibility value of 345,606,133 and a Net B/C value of 2. 10.

PENGARUH KEAMANAN, KEMUDAHAN DAN KEPERCAYAAN TERHADAP MINAT PENGGUNAAN PINJAMAN ONLINE SHOPEEPAYLATER PADA MASYARAKAT KABUPATEN BATANG HARI Afriantoni, Afriantoni; Sukma, Cahya Melati
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 04 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i04.50464

Tujuan dari penelitian ini adalah untuk menjelaskan Pengaruh Keamanan, Kemudahan, dan Kepercayaan terhadap Minat Peggunaan Pinjaman Online Shopeepaylater Pada Masyarakat Kelurahan Bajubang Kabupaten Batang Hari Provinsi Jambi. Metode yang digunakan adalah kuantitatif yang menggunakan alat regresi linier berganda. Pengujian signifikasi pengaruh Keamanan (X1), Kemudahan (X2) dan Kepercayaan (X3) sebagai variabel independen, dan Minat (Y) sebagai variabel dependen dengan menggunakan Uji t dan Uji F. Hasil pengujian hipotesis atas pengaruh variabel Keamanan terhadap Minat Penggunaan bahwa diperoleh nilai thitung 2,613 > ttabel 1,66105 maka H1 diterima, dengan ini dapat diketahui bahwa Keamanan ini mempunyai pengaruh terhadap Minat Penggunaan. Hasil pengujian hipotesis atas pengaruh variabel Kemudahan terhadap Minat Penggunaan bahwa diperoleh nilai thitung 3,127 > ttabel 1,66105 maka H2 diterima, dengan ini dapat diketahui bahwa Kemudahan ini mempunyai pengaruh terhadap Minat Penggunaan. Hasil pengujian hipotesis atas pengaruh variabel Kepercayaan terhadap Minat Penggunaan bahwa diperoleh nilai thitung 2,028 > ttabel 1,66105 maka H3 diterima, dengan ini dapat diketahui bahwa Kepercayaan ini mempunyai pengaruh terhadap Minat Penggunaan. Hasil Pengujian hipotesis variabel Keamanan, Kemudahan dan Kepercayaan terhadap Minat Penggunaan menunjukkan bahwa nilai Fhitung 51,943 dengan tingkat signifikansi sebesar (0,000 < 0,05), nilai Ftabel sebesar 2,70 (51,943 > 2,70) maka H4 diterima, ini berarti bahwa Keamanan (X1), Kemudahan (X2) dan Kepercayaan (X3) berpengaruh positif secara simultan atau bersama-sama terhadap Minat Penggunaan (Y) Pinjaman Online Shopeepaylater Pada Masyarakat Kelurahan Bajubang Kabupaten Batang Hari Provinsi Jambi. Adjusted R Square yang dihasilkan sebesar 0,609. Jadi dapat disimpulkan persentase Pengaruh Keamanan, Kemudahan dan Kepercayaan terhadap Minat Penggunaan sebesar 60,9% dan 39,1% dipengaruhi variabel lain yang tidak diteliti dalam penelitian ini.

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