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Inovasi Branding Destinasi Wisata Alam Kabupaten Wakatobi Selama Pandemi Covid-19 Wa Ode Irma Wati La Dia; Husna Kirana Dewi; Henri Dwi Wahyudi; Abdulloh Adlan Amirul Mulki Sulton
Prosiding University Research Colloquium Proceeding of The 13th University Research Colloquium 2021: Mahasiswa (Student Paper)
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (332.006 KB)

Indonesia memeliki keunggulan dalam pariwisataan, salah satunyaadalah pariwisata yang mengandalkan potensi alamnya. KabupatenWakatobi, Sulawesi Tenggara memiliki wisata air laut. Namun karenawabah virus Covid-19 tingkat wisatawan lokal maupun luar menurunsangat drastis. Penelitian ini membahas mengenai suatu perencanaanyang strategis dengan destination branding, perencanaan inibertujuan untuk mengembangkan dan meningkatkan kembalikunjungan wisatawan yang sesuai dengan protokol kesehatan danpemberdayaan sumber daya yang ada didalamnya. Metode yang digunakan dalam penelitian ini menggunakan metode kualitatif dan dataprimer. Hasil dari penelitina ini ialah menarik minat wisatawan untukmengujungi objek wisata yang berada di Kabupaten Wakatobi,Sulawesi Tenggara.

Innovation and Digital Transformation PT. Kereta Api Indonesia (Persero) Tbk Its Implications on Company Performance Natasya Ayu Andira; Henri Dwi Wahyudi
IECON: International Economics and Business Conference Vol. 1 No. 2 (2023): International Conference on Economics and Business (IECON-1)
Publisher : www.amertainstitute.com

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The purpose of this study is to determine the readiness of PT. Kereta Api Indonesia (PERSERO) Tbk in embracing digital business innovation and transformation. How is the financial performance of PT. Kereta Api Indonesia (PERSERO) Tbk studied included ratio analysis techniques such as liquidity, solvency and profitability ratios. Quantitative descriptive is the statistical analysis method used. The results of this study indicate that the current ratio has liquid criteria, while the quick ratio does not match the current ratio liquidity criteria. In terms of debt to asset ratio solvency standards, the company PT. Kereta Api Indonesia (PERSERO) Tbk has a solvable standard, while debt to equity ratio has a non solvable standard. Then, in terms of profitability, return on assetshas generally less effective criteria compared to return on equity which has effective criteria. The results of this study can be concluded that PT. Kereta Api Indonesia (PERSERO) Tbk is considered not ready to implement an economic and business growth program based on technological and digital innovation due to the condition of PT. Kereta Api Indonesia (PERSERO) Tbk which is not healthy. However, this can enable this company to be better, if PT. Kereta Api Indonesia (PERSERO) Tbk improved its company's performance, especially on debt to asset equity and return on assets.

Pengaruh Flexible Working Hours (FWH), Employer Branding dan Media Sosial Terhadap Minat Melamar Kerja Generasi Zoomer Zulfirhan Maulana; Henri Dwi Wahyudi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7744

This study aims to examine the influence of Flexible Working Hours (FWH), Employer Branding (EB), and Social Media (SM) on Job Application Interest (JAI) among Generation Zoomer in Surakarta. Using a quantitative explanatory approach, the research involved 121 respondents selected through non-probability purposive sampling. Data were collected via online questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that FWH has the most significant effect on job application interest, followed by the effects of Employer Branding and Social Media, although their contributions are smaller. The model explains most of the variability in job application interest, indicating that these factors have strong relevance in predicting the interest of Generation Zoomer in applying for jobs. This study provides valuable insights for companies in designing policies that attract potential employees, particularly Generation Zoomer.

PAYLATER TRANSACTIONS IN INDONESIAN E-COMMERCE: SHARIA BUSINESS PERSPECTIVE Wahyudi, Tri Nur; Muhammad Sholahuddin; Henri Dwi Wahyudi; Muhammad Amir Anshori; Nur Ahmad; Sri Padmantyo; Imronudin
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16490

Engaging in financial transactions (muamalah) must adhere to sharia principles to ensure ethical and just practices, particularly in modern innovations such as PayLater systems. This study aims to analyze the alignment of PayLater transactions on Indonesian e-commerce platforms with sharia business principles. The research adopts a qualitative design with literature study approach. Data were collected through documentation methods, including journals, articles, and websites. The analysis was conducted using the Miles and Huberman model, involving three stages: data reduction, data display, and conclusion drawing. The findings indicate that PayLater transactions in Indonesian e-commerce platforms are largely inconsistent with sharia business principles. These inconsistencies include the presence of riba (usury) in the form of interest-based charges, gharar (uncertainty) in unclear contractual terms, violations of baâ€™i (trade ethics), and a lack of fairness in penalty structures. The study highlights the need for reforming PayLater systems to ensure compliance with Islamic principles and foster ethical financial practices.

Pengaruh Karakteristik Individu, Kerja Sama Tim, dan Keterampilan Kerja Terhadap Kinerja Karyawan: Studi Pada Puskesmas Walikukun Annisa Nur Aqtyas Mahanani; Henri Dwi Wahyudi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.9388

Employee performance plays a crucial role in supporting the effectiveness of public services, particularly in the healthcare sector. This study aims to examine the influence of individual characteristics, team collaboration, and work skills on employee performance at Walikukun Public Health Center (Puskesmas Walikukun). The research employed a quantitative approach using a survey method involving 104 respondents selected through a saturated sampling technique. The research instrument was developed based on theoretical indicators and has been tested for validity and reliability. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the assistance of SmartPLS 3.0 software. The results show that all three independent variables have a positive and significant effect on employee performance. Individual characteristics have a path coefficient of 0.219 (p-value = 0.004), team collaboration 0.376 (p-value = 0.000), and work skills 0.352 (p-value = 0.000). Among these, team collaboration exerts the most dominant influence. These findings underscore the importance of fostering a collaborative work culture and enhancing individual capacity as strategies to optimize employee performance. The practical implications of this study can serve as a reference for health center management in designing competency-based training programs and strengthening teamwork within the workplace.

The Influence of Digital Marketing, Service and Product Quality on Loyalty Through Satisfaction at La Moda Del Gelato Solo Ramadhani Darius Van Djava; Henri Dwi Wahyudi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7489

This study aims to analyze the influence of digital marketing, service quality, and product quality on customer loyalty, with customer satisfaction as a mediating variable, at the La Moda del Gelato culinary business in Solo. The background of this research is based on the shift in young consumer behavior, who are increasingly relying on digital technology for purchasing activities, and the importance of positive experiences in shaping customer loyalty. This study used a quantitative method with a Partial Least Squares (PLS) approach using SmartPLS 3.0 software. The sample size was 200 respondents aged 15–30 who were active customers of La Moda del Gelato Solo. The results show that digital marketing, service quality, and product quality have no direct effect on loyalty, but they have a significant indirect effect through customer satisfaction as a mediating variable. Thus, customer satisfaction is proven to be a key element in fostering young customer loyalty. This research provides important implications for culinary businesses to focus more on improving service and product quality, as well as digital marketing strategies that can create satisfaction and memorable experiences for customers.

Pengaruh Flexible Working Hours (FWH), Employer Branding dan Media Sosial Terhadap Minat Melamar Kerja Generasi Zoomer Zulfirhan Maulana; Henri Dwi Wahyudi
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 4 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i4.7744

This study aims to examine the influence of Flexible Working Hours (FWH), Employer Branding (EB), and Social Media (SM) on Job Application Interest (JAI) among Generation Zoomer in Surakarta. Using a quantitative explanatory approach, the research involved 121 respondents selected through non-probability purposive sampling. Data were collected via online questionnaires and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that FWH has the most significant effect on job application interest, followed by the effects of Employer Branding and Social Media, although their contributions are smaller. The model explains most of the variability in job application interest, indicating that these factors have strong relevance in predicting the interest of Generation Zoomer in applying for jobs. This study provides valuable insights for companies in designing policies that attract potential employees, particularly Generation Zoomer.

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