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Pengaruh Brand Image Dan Kualitas Pelayanan Cabin Crew Terhadap Minat Beli Ulang Pengguna Jasa Maskapai Garuda Indonesia Di Bandar Udara Yogyakarta International Airport Kholiq Wijaya; Awan Awan
Jurnal Kewarganegaraan Vol 6 No 1 (2022): 1 Januari - 30 Juni 2022 (In Press)
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i1.2819

Abstract

AbstrakPenelitian ini memiliki tujuan untuk mengetahui pengaruh brand image dan kualitas pelayanan cabin crew terhadap minat beli ulang pengguna jasa maskapai Garuda Indonesia di Bandar Udara Yogyakarta International Airport. Terdiri dari aspek keakuratan dan kebenaran informasi, kesempurnaan informasi, tepat waktu, relevansi, mudah, serta kepuasan. Penelitian ini menggunakan metode kuantitatif metode penelitian yang berlandaskan pada filsafat potivisme. Adapun sumber data yang digunakan adalah data primer, data yang di dapat dari penumpang Maskapai Garuda Indonesia yang dimintai tanggapan melalui kuesioner yang diberikan, tentang variabel penelitian yang meliputi variabel brand image, variabel kualitas pelayanan cabin crew dan variabel minat beli ulang pengguna jasa. Analisis data dan pengujian hipotesis dikerjakan dengan menggunakan analisis regresi linier berganda melalui SPSS windows release 15.0. Hasil penelitian menghasilkan HO ditolak dan H1 diterima yang memiliki arti adanya pengaruh signifikan antara pengaruh brand image terhadap minat beli ulang pengguna jasa maskapai garuda Indonesia, HO ditolak dan H2 diterima yang memiliki arti adanya pengaruh signifikan antara pengaruh kualitas pelayanan cabin crew terhadap minat beli ulang pengguna jasa maskapai garuda Indonesia dan HO ditolak dan H3 diterima yang memiliki arti adanya pengaruh secara simultan antara brand image dan kualitas pelayanan cabin crew terhadap minat beli ulang pengguna jasa maskapai garuda Indonesia. Dimana nilai thitung brand image sebesar nilai sig (0,000) < (0,05) dan t hitung (3,893) > t tabel (1,988) dan thitung kualitas pelayanan cabin crew sebesar nilai sig (0,001) < (0,05) dan t hitung (3,305) > t tabel (1,988). Nilai Fhitung barnd image (X1) dan variabel kualitas pelayanan cabin crew (X2) sebesar (0,00) < (0,05) dan nilai F hitung (50,138) > F tabel (3,09).Kata Kunci : barnd image, kualitas pelayanan, cabin crew, minat beli ulang. AbstractThis study aims to determine the effect of brand image and cabin crew service quality on the repurchase intention of Garuda Indonesia airline service users at Yogyakarta International Airport. Consists of aspects of accuracy and correctness of information, perfection of information, timeliness, relevance, ease, and satisfaction. This study uses quantitative research methods based on the philosophy of potivism. The source of the data used is primary data, data obtained from Garuda Indonesia airline passengers who were asked for responses through the questionnaire given, about research variables which include brand image variables, cabin crew service quality variables and service users' repurchase interest variables. Data analysis and hypothesis testing were carried out using multiple linear regression analysis through SPSS windows release 15.0. The results showed that HO was rejected and H1 was accepted which means that there is a significant influence between the influence of brand image on the repurchase interest of Garuda Indonesia airline service users, HO is rejected and H2 is accepted which means that there is a significant influence between the influence of cabin crew service quality on users' repurchase interest. Garuda Indonesia and HO services were rejected and H3 was accepted, which means that there is a simultaneous influence between brand image and cabin crew service quality on the repurchase interest of Garuda Indonesia service users. Where the value of t count brand image is sig (0.000) < (0.05) and t count (3.893) > t table (1.988) and t count service quality for cabin crew is sig (0.001) < (0.05) and t count (3.305) > t table (1.988). The F value of new image (X1) and the variable of cabin crew service quality (X2) is (0.00) < (0.05) and the calculated F value (50.138) > F table (3.09).Keywords: brand image, service quality, cabin crew, repurchase interest.
Optimalisasi Layanan Joumpa Dalam Meningkatkan Pelayanan Terhadap Penumpang di PT. Gapura Angkasa Bandar Udara Internasional Supadio Pontianak Sauly Oktavia Nainggolan; Awan Awan
Jurnal Kewarganegaraan Vol 6 No 2 (2022): Desember 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i2.3131

Abstract

AbstrakJOUMPA memiliki makna “Your Journey Companion” yang jika diartikan ke Bahasa Indonesia berarti “Teman Perjalan Anda”, yang diharapkan mampu memberikan pelayanan prima dan kemudahan penumpang pesawat saat berada di Bandara, melalui beragam layanan dari pre journey, pre flight, post flight hingga post journey yang tersedia di Bandar Udara Internasional Supadio Pontianak. Penelitian ini bertujuan untuk mengetahui apa saja layanan yang disediakan oleh layanan JOUMPA kepada penumpang, optimalisasi layanan JOUMPA dalam meningkatkan pelayanan penumpang, dan mengetahui kendala yang dialami pada saat melakukan layanan JOUMPA dan bagaimana solusinya di Bandar Udara Internasional Supadio Pontianak. Penelitian ini menggunakan metode penelitian deskriptif dengan pendekatan kualitatif. Metode yang digunakan untuk mengumpulkan data penelitian dengan metode observasi, wawancara dan dokumentasi. Aktivitas dalam analisis data yaitu Data Reduction (Redaksi Data), Data Display (Penyajian Data), Conclusion Drawing/Verification. Hasil penelitian layanan yang disediakan oleh layanan JOUMPA kepada penumpang Bandar Udara Internasional Supadio Pontianak yaitu Fast Track, Meet and Greet, Layanan Transfer, dan Layanan Baggage Delivery Service. Optimalisasi layanan JOUMPA dalam meningkatkan pelayanan penumpang yaitu dengan meningkatkan kualitas pelayanan upaya staff dalam meningkatkan pelayanan terhadap penumpang yaitu melakukan pelayana cepat dan tanggap, pelatihan petugas JOUMPA, mendengarkan keluhan penumpang, menjaga kesabaran, menjaga kesopanan, mencari solusi tepat, meminta feedback dari pelanggan. Hal–hal yang dapat menjadi kendala yang dihadapi ketika melakukan layanan JOUMPA yaitu saat terjadi suatu pembatalan, perubahan jadwal atau keterlambatan solusi yang diberikan layanan JOUMPA kepada penumpang yaitu staff akan membantu semua proses akibat irregularty flight tersebut dan belum adanya booth di Bandara Supadio melihat hal itu Layanan JOUMPA telah bekerja sama dengan Hotel Mercure, BANK BRI, Lounge Blue Sky dan beberapa travel agent.Kata Kunci: JOUMPA, Pelayanan, Penumpang AbstractJOUMPA has the meaning "Your Journey Companion" which if translated into Indonesian means "Your Travel Companion", which is expected to be able to provide excellent service and convenience for airplane passengers while at the airport, through various services from pre journey, pre flight, post flight to post journey available at Pontianak Supadio International Airport. This study aims to find out what services are provided by JOUMPA services to passengers, optimize JOUMPA services in improving passenger services, and find out the obstacles experienced when performing JOUMPA services and how to solve them at Pontianak Supadio International Airport. This study uses a descriptive research method with a qualitative approach. The method used to collect research data with the method of observation, interviews and documentation. Activities in data analysis are Data Reduction (Data Editor), Data Display (Data Presentation), Conclusion Drawing / Verification. The results of the research on the services provided by JOUMPA services to passengers at Supadio Pontianak International Airport are Fast Track, Meet and Greet, Transfer Services, and Baggage Delivery Service. Optimizing JOUMPA services in improving passenger service, namely by improving the quality of service, staff efforts to improve service to passengers, namely providing fast and responsive service, training JOUMPA officers, listening to passenger complaints, maintaining patience, maintaining politeness, finding the right solution, asking for feedback from customers. Things that can be an obstacle when carrying out JOUMPA services, namely when there is a cancellation, schedule change or delay in the solution provided by JOUMPA services to passengers, namely the staff will assist all processes due to the irregularty flight and there is no booth at Supadio Airport to see this JOUMPA services have collaborated with Mercure Hotel, BRI BANK, Blue Sky Lounge and several travel agents.Keywords: JOUMPA, Service, Passenger