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All Journal Jurnal Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Professional : Jurnal Komunikasi dan Administrasi Publik Semiotika: Jurnal Komunikasi Jurnal Komunikasi Profesional LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Kewarganegaraan International Journal of Educational Research and Social Sciences (IJERSC) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Komunikasi Cerdika: Jurnal Ilmiah Indonesia
Silvanus Alvin
Universitas Multimedia Nusantara
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Indonesian Journal of Business Analytics (IJBA)

 1 
Social Media Activities at Ulam Tawa Restaurant Ni Ketut Wahyu Darmaja Putri; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3420

Abstract

One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.
Harnessing TikTok's Marketing Potential: A Case Study of @KUCA.OFFICIAL's Communication Strategy in Inspiring Consumer Purchase Intentions: Nathaniel Bryan; Silvanus Alvin
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5329

Abstract

This research explores the marketing potential of TikTok in Indonesia, focusing on the case study of @KUCA.OFFICIAL, a brand specializing in gaming chairs. With TikTok's rapid popularity growth in Indonesia and its 113 million users, businesses are recognizing its vast marketing potential. The qualitative case study method is used, involving interviews, observations, and document analysis. The study highlights the brand's effective use of the marketing mix (4Ps) – product strategy with diverse designs, pricing strategy through discounts, interactive promotion strategy, and a distribution approach combining offline and online presence. This research provides valuable insights for businesses seeking to leverage TikTok for effective marketing in Indonesia.
Co-Authors Angela Yasmin Camila Safitri Celly Sompotan Chininta Rizka Angelia Dessy Mutiara Cipta Harlyan Octora Helga Liliani Cakra Dewi Josephine Nathania Winata Mujiono Nathaniel Bryan Ni Ketut Wahyu Darmaja Putri Nicky Stephani Patricia Robin Riatun Riatun Tesalonika Hasugian