Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Tasharruf: Journal of Islamic Economics and Business
Rachmad Nor Firman
Sekolah Tinggi Agama Islam Salahuddin Pasuruan, Indonesia
Economics, Econometrics & Finance

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Strategi Penyaluran Pembiayaan Usaha Mikro Kecil Dan Menengah Di Bank Syariah Mandiri : (Studi Bank Syariah Mandiri Kantor Cabang Pasuruan) Rachmad Nor Firman; Ismatul Azizah
Tasharruf : Journal of Islamic Economics and Business Vol. 1 No. 1 (2020): Mei
Publisher : Program Studi Perbankan Syariah Sekolah Tinggi Agama Islam Salahuddin Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.444 KB) | DOI: 10.55757/tasharruf.v1i1.63

Abstract

This study aims to determine the financing distribution strategy for micro, small and medium enterprises (MSMEs) at Bank Mandiri Syariah Pasuruan Branch Office. The research method used is descriptive qualitative analysis research method with technical data analysis used is phenomenological analysis. The results of the study resulted in several conclusions, namely first, in the distribution of MSME financing, Bank Syariah Mandiri divided into several segments, namely the fixed income group customer segment, business customer segment, community segment and regional segment. Second, the strategies implemented in the distribution of MSME financing are market penetration strategies or marketing, product manual strategies, strategies for cooperating with agencies, walk-in and existing customer strategies and promotion strategies. Then there are several obstacles from the distribution of MSME financing
Analisa Produk Tabungan BSI dalam Menarik Minat Nasabah Rachmad Nor Firman; Siti Ilfiah
Tasharruf : Journal of Islamic Economics and Business Vol. 3 No. 1 (2022): Mei
Publisher : Program Studi Perbankan Syariah Sekolah Tinggi Agama Islam Salahuddin Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.252 KB) | DOI: 10.55757/tasharruf.v3i1.91

Abstract

Bank Syariah Indonesia Pasuruan Branch is one of the banks operating based on sharia principles that offers products for raising funds and distributing funds, one of which is BSI savings. This BSI savings account is based on sharia principles with a mudharabah muthlaqah contract. This study uses primary data and secondary data. The results showed that the marketing strategy of BSI's savings products was to attract customers' interest. Bank Syariah Indonesia Pasuruan Branch has been running well, from promoting, socializing, distributing brochures and participating in certain events. In addition, the existence of Bank Syariah Indonesia Pasuruan Branch is very helpful for customers to open various kinds of savings provided by Bank Syariah Indonesia Pasuruan Sub-Branch Office.
Co-Authors Ismatul Azizah Siti Ilfiah