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All Journal JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Jurnal Media Teknologi Jurnal Industrial Galuh
Eky Aristriyana
Universitas Galuh
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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PENGEMBANGAN PRODUK UNGGULAN KELOMPOK EKONOMI KREATIF PUSAKA DENGAN METODE COCHRAN, AHP, DAN SWOT DI KABUPATEN CIAMIS MAMAN HILMAN MAMAN; Eky Aristriyana
Jurnal Ilmiah Teknologi Infomasi Terapan (JITTER) Vol. 9 No. 3 (2023)
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33197/jitter.vol9.iss3.2023.1290

Abstract

Small businesses in the Pusaka Creative Economy Group are experiencing quite good growth, but so far the type of business that is a superior product has not been identified. So it is difficult to carry out development because it has not focused on one type of business. This study aims to determine the types of superior products in the Heritage Creative Economy Group and their development strategies. The methods used are Cochran (Q Test), AHP, and SWOT. The research results obtained priority with a weight value of 0.44064, namely Jiwel Food Products are superior products. Meanwhile, based on the results of the SWOT analysis, the strategy for developing Jiwel Food Products is a Progressive Strategy, namely the company is in prime and steady condition, so it is possible to develop and grow the company.
Co-Authors Deky Ferdian Jejen Zenal Arifin MAMAN HILMAN MAMAN Mohamad Ibnu Faisal Salim Nugraha Kusuma Ningrat Rian Ahmad jamaliyah Rizki Ahmad Fauzi Yusup Kurnia Zia Ulhaq Farid