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All Journal Jurnal Manajemen Teknologi Jurnal Ekonomi : Journal of Economic Jurnal Manajemen Teori dan Terapan BAKI (Berkala Akuntansi dan Keuangan Indonesia) MIX : Jurnal Ilmiah Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Syntax Literate: Jurnal Ilmiah Indonesia JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JURNAL PENDIDIKAN TAMBUSAI Journal of Multidisciplinary Academic Jurnal Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi Global Masa Kini JURNAL LENTERA BISNIS Dinasti International Journal of Management Science JMB : Jurnal Manajemen dan Bisnis Enrichment : Journal of Management Literatus Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi dan Manajemen Jurnal Cafetaria Jurnal Cahaya Mandalika ETNIK : Jurnal Ekonomi dan Teknik Journal of Economic, Business and Engineering (JEBE) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Manajemen dan Kewirausahaan Economic Reviews Journal Formosa Journal of Sustainable Research (FJSR) MES Management Journal Journal of Accounting and Finance Management (JAFM) Jurnal Magister Akuntansi Trisakti Jurnal Pepadu Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora Research Horizon Records Management System Journal Social Science Academic Jurnal Penelitian Pendidikan Indonesia Asian Journal of Management, Entrepreneurship and Social Science Sasambo: Jurnal Abdimas (Journal of Community Service) JCRIM (Journal of Current Research In Multidisciplinary)
Eka Bertuah
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation Other

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Journal : JCRIM (Journal of Current Research In Multidisciplinary)

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The Influence of Service Quality and Brand Image on Repurchase Intention Mediated by Customer Satisfaction Lestari, Putri Indah Dwi; Bertuah, Eka
Journal of Current Research In Multidisciplinary Vol. 3 No. 2 (2025): JCRIM (Journal of Current Research In Multidisciplinary)
Publisher : Yayasan Gema Bina Nusantara

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Abstract

The purpose of this study is to investigate the direct influence of service quality and brand image on customer satisfaction, to determine the direct influence of customer satisfaction, service quality and brand image, on repurchase intention. As well as the indirect influence of service quality and brand image on repurchase intention through customer satisfaction at Ayam Gepuk Pak Gembus (AGPG) outlets. Data collection was carried out using a questionnaire distributed online using Google Forms through social media such as Whatsapp and Instagram. The population in this study were all customers of AGPG outlets. The questionnaires collected were 190 respondents and the data were processed using the Smart PLS analysis tool. From the results of this study, it was found that service quality has a positive effect on customer satisfaction. Brand image has a positive effect on customer satisfaction. Customer satisfaction has a positive effect on repurchase intention. Service quality has no effect on repurchase intention. Brand image has a positive effect on repurchase intention. Service quality has an effect on repurchase intention through customer satisfaction. Finally, brand image has an effect on repurchase intention through customer satisfaction. Therefore, it is important for Ayam Gepuk Pak Gembus to improve the quality of service better with the aim of improving the brand image that has been formed at AGPG, so that customers will feel satisfied in visiting and purchasing at the outlet and have an interest in repurchasing products at the AGPG outlet.
Co-Authors Abdurahman Abdurrahman Abdurrahman Abdurrahman Agus Munandar Agustin, Happyta Akshay, F. X. John Alfian Yudha Sasongko Amelia Ibnu Wasiat, Friana Angga Negoro, Dhimas Anhar, Febri Ari Anggarani Winadi Prasetyoning Tyas Awliya, Aldy Budianto, Endi Trimawan Denissa Natalia Derudebu Talunohi Desy Prastyani Dwi Yudiono Efriska Simangunsang Elizabeth Hutami Widowati Erni Komalasari Febrianto, Dito Tri Gigieh Giri Putra Prianika Hikmah Ramadhani Hilda Amalia Hotman Dufeb Halomoan Oppusunggu Indra Sakti Jonathan, Ignatius Jong Sandy Jurnal Pepadu Kamila, Nurul Kartika Dewi Djunaedi, Mira Kartika Sitorus Kevin Suparta Kristina Novianti Kurniawan, Surya Dwi Lestari, Putri Indah Dwi Loreno, Cristhian Noel Singgih Haryo Pradono Novera Kristiani Nurjihan, Syifa Rahmawati Nurlinda, R.A. Nurlinda, RA Pangaribuan, Meiko Andreas R. A. Nurlinda RA Nurlinda Raden Ajeng Nurlinda Raden Ayu Nurlinda Rahmatiyani, Rahmatiyani RILLA GANTINO Robi Sunjaya Robin Robin, Robin Rojuaniah Rojuaniah Sapto Jumono Senima, Teklaudi Kurniati Setiyati, Ritta Suharna, Jaka Sunjaya, Robi Surya Dwi Kurniawan Ummanah Ummanah, Ummanah Wardana, Dimas Rafli Satia Wini Agustin WPT, Ari Anggarani Yandi Ikadarma