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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Dharma Laksana
Rina Ariyanthi Dewi
Universitas Widyatama
Economics, Econometrics & Finance Environmental Science

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Pemasaran Sentra Sepatu Dalam Meraih Pasar Domestik Dan Global Pada Sentra Pengerajin Sepatu Kelurahan Cibaduyut Denny Saputera; Dwi Fauziansyah Moenardy; Gilang Nur Alam; Rizqi Muttaqin; Rina Ariyanthi Dewi; Hasbi Hawari
Jurnal Pengabdian Dharma Laksana Vol 5, No 1 (2022): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v5i1.23431

Abstract

Sentra Sepatu Cibaduyut merupakan salah satu tempat wisata belanja yang banyak diincar oleh banyak wisatawan ketika berkunjung kekawasan wisata di wilayah Jawa Barat, yang terletak di kota Bandung yang merupakan salah satu kota di Indonesia yang memiliki keunggulan dalam industri kreatif. Dalam menghadapi persaingan pasar yang bersifat global, perusahaan-perusahaan di Indonesia dituntut untuk masuk kedalam segmentasi organisasi perusahaan yang bersifat global. Pertumbuhan produksi dan penjualan di Cibaduyut Bandung sebagai sentra sepatu sepatu semakin lama semakin memudar karena manurunnya penjualan dikarenakan imbas perekonomian yang kurang baik dimasa penyebaran pandemi Covid-19 yang berimbas pada penurunan permintaan pasar, perlambatan perputaran ekonomi dunia serta terus menurunnya permintaan dan order terhadap produk-produk pada sentra sepatu di Cibaduyut. Untuk menyikapi hal tersebut melalui kegiatan Pengabdian Kepada Masyarakat diharapkan memberikan solusi terbaik dari permasalahan-permasalahan yang dihadapi berupa pemasaran menggunakan cara-cara modern yaitu melalui media online.
ANALYSIS OF EXCHANGE RATES AND INTEREST RATES ON INDONESIA'S NON-OIL AND GAS EXPORT VALUE Denny Saputera; Rizal Budi Santoso; Dwi Fauziansyah Moenardy; Rizqi Muttaqin; Rina Ariyanthi Dewi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.12283

Abstract

This study evaluates the impact of exchange rates and interest rates on Indonesia's non-oil and gas exports from 2006 to 2022, recognizing the sector's importance in the Indonesian economy. Data reveal a significant increase in non-oil and gas exports from USD 155.9 billion in 2019 to USD 275.9 billion in 2022, driven by strong global demand from major economies such as China, the United States, and India. The analysis indicates that exchange rates have a positive effect on non-oil and gas exports, though the impact is statistically insignificant with a p-value exceeding 0.05. In contrast, interest rates exhibit a significant negative impact on export values, with a p-value of 0.022, suggesting that higher interest rates may reduce export volumes. Assumption testing reveals no issues with multicollinearity, autocorrelation, or heteroscedasticity, ensuring the validity of the results. In conclusion, while exchange rates positively affect exports, the impact is not significant; interest rates, however, have a significant negative effect, indicating the need for lower interest rate policies to support the growth of Indonesia's non-oil and gas exports.
Co-Authors Dwi Fauziansyah Moenardy Gilang Nur Alam Hasbi Hawari Rizal Budi Santoso Rizqi Muttaqin Saputera, Denny