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ASSET BASED COMMUNITY DEVELOPMENT (ABCD) IN OPTIMALIZATION MSME OWNED BY MEMBERS OF PAC ANSHOR AND FATAYAT GOMBONG THROUGH DIGITAL MARKETING TRAINING Siti Fatimah; M. Avicena Fatkhurrohman Al Hudri; Fenika Yulianti; Hanifatul Lutfiyah; Fatikhaturrohmah; Yuli Oktariyanti; Birrotul Muttaqiyah; Dini Istiqomah; Laely Nur Rohmah; Asis Kainanto; Eris Wijayanti
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.417 KB) | DOI: 10.31949/jb.v3i4.3189

Abstract

This service aims to provide assistance and training on digital marketing to MSME owned by members of Ansor and Fatayat Gombong through the ABCD approach. The participants of this service were all members of PAC GP Ansor and Fatayat Gombong. This activity uses the Asset Based Community Development (ABCD) approach which focuses on utilizing the assets and potential of MSME owned by members of Ansor and Fatayat Gombong. This activity uses six steps consisting of preparing, discovery, dream, design, define, and destiny. The results of the service show that with this training, MSME owners can find out more about digital marketing strategies and platforms that can be developed for promotion. Some of the platforms that have been tested are using WhatsApp, Facebook, and Tokopedia. So that with digital marketing, the profit and public interest are increasing.
REPRESENTASI IDENTITAS DIRI IBU KEKINIAN Analisis Semiotika Pierce pada Program Acara Mom Squad NET TV Rose Kusumaning Ratri; Noor Lailatul Hasanah; Fenika Yulianti
Jurnal Selasar KPI : Referensi Media Komunikasi dan Dakwah Vol 1 No 1 (2021)
Publisher : IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/selasar.v1i1.303

Abstract

Televisi adalah salah satu media massa yang merepresentasikan realitas kehidupan. Namun, realitas kehidupan yang ditayangkan sebenarnya telah dikonstruksi. Meski begitu, apa yang ditayangkan televisi tetap memberikan pengaruh kepada pemirsanya, salah satunya dalam hal pembentukan identitas. Lebih lanjut, identitas yang dikomunikasikan kepada pemirsa ditampilkan melalui keseluruhan tayangan, baik audio maupun visualisasi. Analisis semiotika Peirce menguraikan konstruksi representasi identitas ibu kekinian yang ditampilkan oleh acara Mom Squad. Hasilnya adalah ibu yang kekinian adalah ibu yang mampu berperan ganda, baik dalam urusan domestik keluarga maupun urusan publik pekerjaan. Di sini ditegaskan menjadi ibu kekinian adalah ibu yang memiliki kekuatan dan kemampuan menangani segala sesuatunya dengan baik. Kata kunci: konstruksi, identitas, komunikasi massa
Co-Authors Asis Kainanto Birrotul Muttaqiyah Dini Istiqomah Eris Wijayanti Fatikhaturrohmah Hanifatul Lutfiyah Laely Nur Rohmah M. Avicena Fatkhurrohman Al Hudri Noor Lailatul Hasanah Rose Kusumaning Ratri Siti Fatimah Yuli Oktariyanti