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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat
Yuli Oktariyanti
Institut Agama Islam Nahdlatul Ulama Kebumen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Dentistry Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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ASSET BASED COMMUNITY DEVELOPMENT (ABCD) IN OPTIMALIZATION MSME OWNED BY MEMBERS OF PAC ANSHOR AND FATAYAT GOMBONG THROUGH DIGITAL MARKETING TRAINING Siti Fatimah; M. Avicena Fatkhurrohman Al Hudri; Fenika Yulianti; Hanifatul Lutfiyah; Fatikhaturrohmah; Yuli Oktariyanti; Birrotul Muttaqiyah; Dini Istiqomah; Laely Nur Rohmah; Asis Kainanto; Eris Wijayanti
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 4 (2022)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.417 KB) | DOI: 10.31949/jb.v3i4.3189

Abstract

This service aims to provide assistance and training on digital marketing to MSME owned by members of Ansor and Fatayat Gombong through the ABCD approach. The participants of this service were all members of PAC GP Ansor and Fatayat Gombong. This activity uses the Asset Based Community Development (ABCD) approach which focuses on utilizing the assets and potential of MSME owned by members of Ansor and Fatayat Gombong. This activity uses six steps consisting of preparing, discovery, dream, design, define, and destiny. The results of the service show that with this training, MSME owners can find out more about digital marketing strategies and platforms that can be developed for promotion. Some of the platforms that have been tested are using WhatsApp, Facebook, and Tokopedia. So that with digital marketing, the profit and public interest are increasing.
ASSISTING THE COMMUNITY LITERACY MOVEMENT IN WERO VILLAGE, KEBUMEN REGENCY THROUGH THE CBR APPROACH Siti Fatimah; M. Avicena Fatkhurrohman Al Hudri; Fenika Yulianti; Hanifatul Lutfiyah; Fatikhaturrohmah Fatikhaturrohmah; Yuli Oktariyanti; Birrotul Muttaqiyah; Dini Istiqomah; Laely Nur Rohmah; Asis Kainanto; Eris Wijayanti; Khaerus Syahidi; Umi Mahmudah; Muhamad Chamdani
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 11 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i11.3956-3967

Abstract

Pengabdian ini bertujuan untuk melakukan pendampingan gerakan literasi masyarakat di Desa Wero Kabupaten Kebumen. Kegiatan ini dilaksanakan pada proses kegiatan KKN Angkatan 2022/2023 selama 1 bulan. Peserta kegiatan adalah masyarakat desa Wero Kabupaten Kebumen. Pengabdian ini menggunakan metode CBR (Community Based Research). Metode ini menggunakan empat langkah yaitu membangun prinsip dan konsep dasar, perencanaan, pengumpulan dan analisis data, aksi atas temuan. Kegiatan dilaksanakan secara berkesinambungan mulai dari menganalisis kebutuhan komunitas dalam menyiapkan gerakan literasi masyarakat, koordinasi dengan para pemangku kepentingan, persiapan lokasi perpustakaan desa, pencarian buku-buku, dan sarasehan serta diskusi seputar gerakan literasi masyarakat. Hasil kegiatan menunjukkan bahwa kegiatan pengabdian ini berjalan dengan sangat baik dan dapat memahamkan peserta tentang gerakan literasi masyarakat. Adanya perpustakaan dengan berbagai jenis buku bacaan menjadikan langkah besar dalam menuju masyarakat yang literat.
Co-Authors Asis Kainanto Asis Kainanto Birrotul Muttaqiyah Birrotul Muttaqiyah Dini Istiqomah Dini Istiqomah Eris Wijayanti Eris Wijayanti Fatikhaturrohmah Fatikhaturrohmah Fatikhaturrohmah Fenika Yulianti Fenika Yulianti Hanifatul Lutfiyah Hanifatul Lutfiyah Khaerus Syahidi Laely Nur Rohmah Laely Nur Rohmah M. Avicena Fatkhurrohman Al Hudri M. Avicena Fatkhurrohman Al Hudri Muhamad Chamdani Siti Fatimah Umi Mahmudah