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All Journal JCES (Journal of Character Education Society) Target : Jurnal Manajemen Bisnis ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) ProBisnis : Jurnal Manajemen Jurnal Masyarakat Madani Indonesia Jurnal Lentera Pengabdian Kreativasi: Journal of Community Empowerment Jurnal manajemen dan bisnis (Performa)
Zahrah Zahrah
Universitas Bumigora
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Sistem Antar Jemput Penonton dalam Penyelenggaraan MotoGP Mandalika (Studi Kasus pada Penonton MotoGP Mandalika asal Lombok dan Yogyakarta) Lalu Jatmiko Jati; Rini Anggriani; Lady Faerrosa; Zahrah Zahrah
Target : Jurnal Manajemen Bisnis Vol 4 No 1 (2022)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v4i1.2041

Abstract

This study aims to explore in depth the audience's response to the Mandalika 2022 MotoGP title regarding the service and shuttle system for the official Mandalika Circuit bus. This research uses a qualitative approach with the type of case study research. The selection of research subjects was carried out using a purposive sampling technique, namely the Mandalika MotoGP audience from Lombok and the Special Region of Yogyakarta (DIY) who came to watch the Mandalika Circuit Lombok live. Methods of data collected by using interviews, observation, and documentation. Data analysis was carried out through the stages of data reduction, data display, and verification and drawing conclusions. The validity of the data was tested using the triangulation method. The results showed that: (1) All respondents admitted that they were disappointed with the organizers or committees who did not pick them up at the pick-up location in front of the Mandalika Circuit entrance as they should. (2) All respondents admitted that they had told their negative experiences to their relatives, co-workers, and family. (3) All respondents admitted that they will not watch the MotoGP event in 2023 at the Mandalika Circuit, but there is a possibility that they will watch it again in the following years if they see that there is a better development of the organizing system at the Mandalika Circuit. (4) A total of four respondents admitted to renting a passing pick-up car to reach the parking location, as many as six respondents admitted to using impromptu ojek services from local residents who had motorbikes, and as many as five respondents admitted to walking quite a distance before getting a ride from an impromptu ojek. that have sprung up in the Mandalika Circuit area. (5) A total of four respondents who are natives of Lombok gave their opinions regarding alternatives that the committee could take at the 2023 Mandalika MotoGP.
Pengembangan Kemampuan Sumber Daya Manusia melalui Pelatihan Komputer Microsoft Office Excel untuk Meningkatkan Kinerja Perangkat Desa Pungkang Lauk, Kecamatan Aikmel, Lombok Timur Widia Febriana; Lela Rahmawati; Melati Rosanensi; Zahrah Zahrah; Lanang Sakti
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 1 (2022): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i1.1941

Abstract

In facing the era of globalization which is growing rapidly at this time, especially with the development of increasingly advanced science and technology, it is essential to have adequate skills to support the performance of village officials in Pungkang Lauk Village, Aikmel District, East Lombok. This is because in service activities to the community, the village apparatus of Pungkang Lauk, Aikmel District, and East Lombok still have not utilized their potential optimally in operating Microsoft Office programs. This condition certainly has an impact on the less than optimal performance of village officials in serving the community. The purpose of this Community Service is to provide training and improve and maximize the potential of human resources on how to operate computers in the Microsoft Office Excel program on the Pungkang Lauk Village device, Aikmel District, East Lombok, so that they can better serve the needs of the village community. Implementing Community Service activities is a method of training, practice, and question and answer. While the target audience is villagers, especially village officials in Pungkang Lauk Village, Aikmel District, and East Lombok who want to maximize the existing potential by operating computers better. By holding Community Service Activities through training in operating computers, especially village officials in Pungkang Lauk Village, Aikmel District, and East Lombok, can add insight and knowledge and improve the performance of village officials more optimally in providing services to the community as desired by the government.
Web Seminar From Zero to Hero Marketing Sosial Media Baiq Dinna Widiyasti; Zahrah Zahrah; Rini Anggriani; Lady Faerrosa; Rizky Raharjo
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 3 No 1 (2022): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v3i1.2076

Abstract

The rise of social media users is a positive opportunity for business/SME owners to take advantage of these communication facilities as a means of introducing their products. Social media is a place where consumers are more receptive to product messages. Consumers are more receptive to marketing messages on social media because social media makes it possible to interact more and market brands from different angles. Students of Bumigora University and Saraswati University are also expected to have the opportunity to have a business, so that the mindset of students is not only graduating from campus to find work but also to create jobs, starting with entrepreneurship. The role of social media as a piece of marketing advice is to give a better marketing performance. Web seminars are held to provide development for students and provide a forum for students to increase their knowledge and skills in utilizing social marketing media. Some students are already doing marketing with social media to get started, but with the existing issues and current conditions, of course, there will be many questions that need to be supported so that they can maximize the use of social media as a marketing platform
PELATIHAN MEMBANGUN KEMAMPUAN LOBBYING PENGURUS HIMPUNAN MAHASISWA SOSIAL EKONOMI UNIVERSITAS MATARAM Zahrah Zahrah; Ika Yuliana; Baiq Dinna Widiyasti; Lady Faerrosa; Isra Dewi Kuntary Ibrahim
Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Vol 4 No 2 (2023)
Publisher : Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jpmh.v4i2.27486

Abstract

Lobbying merupakan salah satu skil dalam komunikasi untuk mempengaruhi orang lain dalam suatu tujuan atau maksud tertentu. Namun tidak sedikit orang menyadari pentingnya dalam menguasai bagaimana tehnik dalam memenangkan lobbying. Tak terkecuali Himpunan Mahasiswa Sosial Ekonomi Pertanian (HIMASEPTA) yang mendapatkan beberapa kendala pada saat melakukan lobbying dengan beberapa perusahaan sasarannya seperti gugup/grogi, pasif, dan kebingunan bagaimana cara agar sasaran mereka mengikuti apa yang menjadi tujuan mereka. Untuk mengatasi hal tersebut, HIMASEPTA memberikan wadah untuk meningkatkan potensi anggotanya dalam penguasaan lobbying, yakni melalui program Upgrading Anggota dan Pengurus HIMASEPTA. Pelatihan ini menggunakan Model Goad dengan pendekatan interaktif dan persuasif. Sasarannya yakni Anggota dan Pengurus HIMASEPTA periode 2021/2022 dan pelaksanaanya di Aula Fakultas Pertanian, Universitas Bumigora. Hasil kegiatan pelatihan mengenai lobbying ini diantaranya: (1) Timbulnya kesadaran pengurus HIMASEPTA akan pentingnya Lobbying, (2) Meningkatnya keterampilan pengurus HIMASEPTA mengenai teknik-tehnik lobbying, khususnya dalam penerapannya pada program terdekat yang akan dilaksanakan, (3) Pengurus HIMASEPTA mampu menganalisis situasi atau kondisi lingkungan dan karakter siapa yang akan dihadapi saat melakukan lobbying, serta (4) Pengurus HIMASEPTA memiliki kemampuan perencanaan sebelum, saat dan sesudah melakukan Lobbying.
Mentoring Mengelola Keuangan dan Perbankan Mahasiswa Master Penerima Beasiswa NTB di Malaysia dan Polandia Zahrah; Baiq Dinna Widiyasti; Lady Faerrosa; Isra Dewi Kuntary Ibrahim; Widia Febriana
Kreativasi : Journal of Community Empowerment Vol. 1 No. 3 (2022): Vol.1 No. 3, 2022 : Desember 2022
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v1i3.24196

Abstract

NTB Scholarship is a program designed by the Provincial Government of West Nusa Tenggara which is intended to improve the existing human resources in the NTB through sending the best youngers to pursue their studies in country and abroad. Life as a      student in country will certainly be very different from overseas life, especially in managing finances while being an international student. Considering that, it is very essential to transfer information and to accompany what is needed before taking off. The aim is to provide an insight and how to manage finance and what they need to know in preparing for overseas life. This program of community development is carried out using an online mentoring strategy through the google meet site. The target is NTB scholarship awardees who are postgraduate students in Malaysia and Poland. The results of these activities include the emergence of awareness and deeper knowledge about how to do financial management rationally, easy to implement, effective and efficient, as well as being able to apply the theory of proportional percentage of financial planning in two different currencies. So that our targets can maintain their good economic stability during taking overseas study.
Strengthening Management of Local Human Resources to Create A Sustainable Green Tourism Destination at Lantan Zahrah Zahrah; Makiah Makiah; Bagas Anggara; Laela Purnama; Rafles Rafles
Jurnal Masyarakat Madani Indonesia Vol. 4 No. 4 (2025): November
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/ppt4nh75

Abstract

There are still various challenges to develop sustainable tourism villages especially on human resources such as limited technical guiding skills in conveying information about local tourism attractions based on the green economy, limited effective interaction, minimal understanding of local communities regarding digital marketing strategies and the lack of adequate technology to produce more efficient production in terms of time and costs so they have other alternatives to generate income. This community service aims to improve the local human resource capacity in Lantan Village, Central Lombok, to develop a sustainable green tourism through doing a guide and tourism vocabulary training, strengthening the branding of coffee as the village's flagship product, mentoring in developing partnership proposals, and empowering in managing coffee product as competitive advantages. The methods included interactive lectures, conversation simulations, small group discussions, pronunciation drills, pre and post-tests. The results of the activity showed a significant increase in participants' understanding of how to guide tours, build branding, improve basic English communication skills, and coffee product management particularly in the process of peeling coffee beans from the skin and faster in roasting coffee. This activity significantly contributed to increasing Lantan Village's readiness to develop itself as a sustainable green tourism destination.
INCREASING ENTREPRENEURSHIP TENDENCY THROUGH CAREER SELF-EFFICACY AND CAREER MATURITY FACTORS AMONG STUDENTS Zahrah; Baiq Dinna Widyasti; Mansurni Abadi
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.8119

Abstract

This study investigated the role of professional maturity and self-efficacy in entrepreneurship attitudes among public university student in Mataram City, West Nusa Tenggara. In Mataram, the number of educated unemployment became the second highest of unemployment in West Nusa Tenggara due to several reasons such as unavailability of a working field for graduates from university, seeking for the appropriate jobs, and preferring waiting for the opening of registration of civil servant candidates. Most of them tend to run a business, becoming an entrepreneur due to creating new jobs, solving unavailability jobs, and carrying on their passion as well as obtaining faster revenue. Job openings are undoubtedly a solution and develop the population's capacity, especially among the educated, to become a skilled workforce. But there is also a need for research related to career maturity, career interests, career readiness, and career self-efficacy to analyze problems related to links and match jobs among the educated. This study used a mixed-method; the survey samples consisted of 200 students from each public university in Mataram City, chosen at random from a stratified random sample, run used AMOS SEM. While the purposive sampling was taken to identify 20 students for the case study. This study's implications will help counsellors and universities run entrepreneurship programs and provide guidance and counselling services to help students boost their entrepreneurship tendency. Finally, developing models and modules for self-employment, adapting, and developing instruments connected to internal and external factors, and correlated with other variables that can contribute to entrepreneurship propensity.
Penguatan Kompetensi Bahasa Inggris Pariwisata melalui Pelatihan Tourism Vocabulary bagi Pelaku Desa Wisata Lantan, Lombok Tengah Makiah Makiah; Zahrah Zahrah; Bagas Anggara
Lentera Pengabdian Vol. 4 No. 02 (2026): April 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lp.v4i02.1286

Abstract

Kompetensi Bahasa Inggris pariwisata merupakan salah satu kompetensi penting yang perlu dimiliki pelaku wisata dalam memberikan pelayanan yang profesional kepada wisatawan. Namun, hasil observasi awal di Desa Wisata Lantan, Kabupaten Lombok Tengah, menunjukkan bahwa sebagian pelaku wisata masih memiliki keterbatasan dalam penggunaan kosakata Bahasa Inggris yang berkaitan dengan aktivitas pelayanan wisata. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi Bahasa Inggris pariwisata pelaku desa wisata melalui pelatihan Tourism Vocabulary. Kegiatan ini dilaksanakan pada bulan Januari 2026 melalui pelatihan selama satu hari yang melibatkan 24 orang peserta yang terdiri dari anggota Kelompok Sadar Wisata (Pokdarwis), pemuda desa, dan Kelompok Wanita Tani (KWT). Metode pelaksanaan meliputi observasi dan identifikasi kebutuhan, pre-test, penyampaian materi tourism vocabulary, role-play, simulasi pelayanan wisata, dan post-test. Materi pelatihan mencakup penggunaan subject pronouns, greeting and welcoming tourists, giving directions, introducing tourist attractions, serta kosakata yang umum digunakan dalam pelayanan wisata. Hasil evaluasi menunjukkan adanya peningkatan kompetensi peserta yang ditunjukkan dengan kenaikan nilai rata-rata dari 16,13 pada pre-test menjadi 18,17 pada post-test atau meningkat sebesar 2,04 poin. Selain peningkatan pemahaman terhadap kosakata dan struktur Bahasa Inggris dasar, peserta juga menunjukkan perkembangan dalam keterampilan komunikasi melalui praktik percakapan dan simulasi pelayanan wisata. Meskipun demikian, masih ditemukan beberapa kendala, seperti keterbatasan kosakata yang berkaitan dengan potensi lokal, aspek pelafalan/pronunciation, dan tingkat kepercayaan diri peserta dalam berkomunikasi menggunakan Bahasa Inggris. Secara umum, pelatihan Tourism Vocabulary terbukti efektif dalam meningkatkan kompetensi komunikasi Bahasa Inggris pelaku wisata dan berpotensi mendukung peningkatan kualitas pelayanan wisata Desa Wisata Lantan.
PENDAMPINGAN REKAPITULASI PENERIMAAN PAJAK DAERAH BERBASIS GOOGLE SPREADSHEET DALAM UPAYA MENINGKATKAN EFEKTIVITAS PENGELOLAAN PAJAK Widya Amalia; Risa Juniastuti; Zahrah Zahrah
JCES (Journal of Character Education Society) Vol 9, No 3 (2026): Juli
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jces.v9i3.40191

Abstract

Abstrak: Kegiatan pengabdian bertujuan untuk meningkatkan efektivitas pengelolaan data penerimaan pajak daerah melalui pendampingan rekapitulasi penerimaan pajak daerah berbasis Google Spreadsheet  di Badan Pendapatn Daerah Provinsi Nusa Tenggara Barat yang dikukan secara online. Permasalahan yang ditemukan yaitu proses rekapitulasi data masih menggunakan Microsoft Excel sehingga pengelolaan data belum dapat dilakukan secara real time dan masih memiliki keterbatasan dalam proses kolaborasi antar pegawai instansi. Metode pelaksaan kegiatan menggunakan pendekatan partisipatif-edukatif berbasis solusi teknologi secara online, yang bertujuan tidak hanya untuk menyelesaikan persoalan administratif. tetapi juga untuk meningkatkan literasi digital dan  kapasitas  tata  kelola  keuangan  komunitas  secara  berkelanjutan. Sedangkan Pendekatan edukasi ini dilakukan dengan melibatkan pegawai instansi dalam proses pendampingan melalui media online seperti membagikan panduan dalam bentuk PDF. Kegiatan pengabdian dilaksanakan melalui empat tahapan yaitu perencanaan, persiapan, pelaksanaan dan evaluasi. Hasil kegiatan menunjukkan bahwa pegawai instansi memberikan respon positif mengenai Google Spreadsheet dalam rekapitulasi penerimaan pajak serta dinilai efektif dan efisien.Abstract:  This community service activity aims to improve the effectiveness of regional tax revenue data management through assistance in regional tax revenue recapitulation based on Google Spreadsheet at the Regional Revenue Agency of West Nusa Tenggara Province, which was conducted online. The problem identified was that the data recapitulation process still used Microsoft Excel, causing data management to be unable to operate in real time and creating limitations in the collaboration process among agency employees. The implementation method of this activity used a participatory-educative approach based on online technology solutions, which aimed not only to solve administrative problems but also to improve digital literacy and the capacity for sustainable community financial governance. Meanwhile, the educative approach was carried out by involving agency employees in the mentoring process through online media, such as distributing user guides in PDF form. The community service activity was carried out through four stages, namely planning, preparation, implementation, and evaluation. The results of the activity showed that agency employees gave positive responses regarding the use of Google Spreadsheet in regional tax revenue recapitulation and considered it effective and efficient.
Pengaruh Green Marketing dan Corporate Image Terhadap Nilai Perusahaan pada Perusahaan Sektor Energi yang Terdaftar Di Bursa Efek Indonesia Amir Muzaki; Sahdan Saputra; Zahrah Zahrah; Wira Hendri; Stevany Hanalyna Dethan
ProBisnis : Jurnal Manajemen Vol. 17 No. 03 (2026): June: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran hijau dan citra perusahaan terhadap nilai perusahaan di perusahaan sektor energi yang terdaftar di Bursa Efek Indonesia (IDX) selama periode 2021–2023. Nilai perusahaan diukur menggunakan rasio Harga terhadap Nilai Buku (PBV), sedangkan pemasaran hijau diukur melalui indeks pengungkapan yang terdiri dari produk hijau, harga hijau, tempat hijau, dan promosi hijau. Citra perusahaan diukur berdasarkan indikator kepribadian, reputasi, nilai, dan identitas. Penelitian ini menggunakan pendekatan kuantitatif dengan metode kausal asosiatif. Sampel dipilih menggunakan teknik purposive sampling, menghasilkan 48 perusahaan sektor energi sebagai sampel penelitian. Data yang digunakan adalah data sekunder yang diperoleh dari laporan tahunan dan laporan keberlanjutan perusahaan. Analisis data dilakukan menggunakan regresi data panel dengan Model Efek Acak (REM). Hasil penelitian menunjukkan bahwa pemasaran hijau memiliki pengaruh positif dan signifikan terhadap nilai perusahaan. Demikian pula, citra perusahaan memiliki pengaruh positif dan signifikan terhadap nilai perusahaan. Lebih lanjut, pemasaran hijau dan citra perusahaan secara simultan memiliki pengaruh signifikan terhadap nilai perusahaan. Koefisien determinasi menunjukkan bahwa kedua variabel independen menjelaskan 43,91% variasi nilai perusahaan, sedangkan sisanya, 56,09%, dipengaruhi oleh faktor-faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa implementasi strategi pemasaran ramah lingkungan dan pengembangan citra perusahaan yang positif dapat meningkatkan kepercayaan investor dan memperkuat nilai perusahaan.
Co-Authors Amir Muzaki Bagas Anggara Baiq Dinna Widiyasti Baiq Dinna Widyasti Ibrahim, Isra Dewi Kuntary Ika Yuliana Isra Dewi Kuntary Ibrahim Josman, Lady Faerrosa Laela Purnama Lanang Sakti Lela Rahmawati Makiah Makiah Mansurni Abadi Melati Rosanensi Rafles Rafles Rini Anggriani Risa Juniastuti Rizky Raharjo Sahdan Saputra Stevany Hanalyna Dethan Widia Febriana Widia Febriana Widya Amalia Wira Hendri