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All Journal MABIS: Manajemen dan Bisnis Innovative: Journal Of Social Science Research Journal of Educational Management and Strategy Sharia Economic and Management Business Journal (SEMBJ)
Ahmad Afandi
UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Determinan Preferensi Mahasiswa Dalam Menggunakan Quick Response Code Indonesian Standard (Qris) Sebagai Alat Transaksi Pembayaran Raja Sakti Putra Harahap; Ahmad Afandi; Maisarah Lubis; Leni Indriani
Innovative: Journal Of Social Science Research Vol. 3 No. 1 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i1.2396

Abstract

Penggunaan QRIS ini tidak hanya digunakan dikalangan masyarakat saja, tetapi mahasiswa juga sudah ada yang  menggunakannya. Akan tetapi masih banyak juga mahasiswa yang belum paham mengenai penggunaan QRIS ini.  Sehingga rumusan masalah dalam penelitian ini adalah apakah pengalaman dan persepsi berpengaruh secara parsial dan simultan terhadap preferensi mahasiswa dalam menggunakan QRIS sebagai alat transaksi pembayaran.  Penelitian ini merupakan penelitian kuantitatif. Sumber data yang digunakan adalah data primer. Teknik pengumpulan data yang digunakan adalah angket dengan jumlah sampel 74 orang. Pengukuran tingkat signifikan yang digunakan 10% atau 0,1, dan digunakan rumus slovin untuk menentukan sampel yang diperlukan. Pengolahan data menggunakan software SPSS versi 23. Teknik analisis yang digunakan adalah uji validitas, uji realibilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji regresi linear berganda, uji koefisien determinasi, uji parsial (t), dan uji simultan (F). Hasil penelitian nilai R sebesar 0,208, dan nilai R Square 0,225. Variabel uji parsial (t) menunjukkan bahwa variabel pengalaman berpengaruh positif terhadap preferensi mahasiswa dalam menggunakan QRIS. Variabel persepsi berpengaruh positif terhadap preferensi mahasiswa dalam menggunakan QRIS. Sedangkan hasil uji simultan (F) variabel pengalaman dan persepsi terdapat pengaruh terhadap preferensi mahasiswa dalam menggunakan QRIS sebagai alat transaksi pembayaran
Integrating Tam and Islamic Work Ethics to Explain AI Adoption in Digital Marketing of Halal Msmes in Indonesia Ricka Handayani; Ahmad Afandi
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): Sharia Economic and Management Business
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.1980

Abstract

Background: This study aims to analyze the factors influencing the Adoption of Artificial Intelligence (AI) in digital marketing in halal MSMEs in Indonesia. The research focuses on understanding how perceptions of Usability, Islamic work ethics, market pressures, and technological readiness shape attitudes toward adoption, which in turn influence intentions to adopt AI. Method: The research approach is a quantitative, descriptive study involving 280 halal MSMEs active in digital marketing. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the direct and indirect relationships between variables, including the mediating role of attitudes towards adoption. Results: The study found that all tested factors had a positive effect on attitudes towards AI adoption. Attitudes toward adoption have been shown to mediate the relationship between these factors and adoption intentions. These findings confirm that fostering a positive attitude is key to encouraging MSMEs' intention to adopt AI. The study's results emphasize the importance of increasing perceptions of benefits, ease of use, alignment with ethical values, responsiveness to the market, and technological readiness to drive AI adoption. Governments, technology providers, and religious institutions can support MSMEs by providing user-friendly AI training, guidance, and solutions to strengthen adoption-readiness. Conclusion: This study contributes to the literature on technology adoption in MSMEs by integrating cultural, ethical, and market pressure factors, as well as emphasizing the role of attitude mediation in shaping AI adoption intentions in the context of halal business.
Extending the theory of planned behavior to explain halal entrepreneurial intention: evidence from SEM-PLS analysis Utari Evy Cahyani; Ahmad Afandi; Rizal Ma’ruf Amidy Siregar
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1064

Abstract

This study examines the factors influencing students’ intentions to start a halal business at Perguruan Tinggi Keagamaan Islam Negeri (PTKIN) in Indonesia. It extends the Theory of Planned Behavior (TPB) by incorporating halal industry knowledge and awareness as additional determinants. Data from a survey of 300 PTKIN students were analyzed using PLS-SEM. The results show that knowledge of and strong awareness of the halal industry greatly and positively influence students' views on starting a business in the halal sector. Moreover, being entrepreneurial, feeling that others approve of entrepreneurship, and believing you can control your actions all had a positive and significant impact on the intention to start a halal business, with the belief in controlling your actions being the strongest influence. Halal entrepreneurial attitudes act as both complete and partial mediators between halal industry knowledge and awareness and the decision to start a business. The unique part of this study is the development of a TPB model grounded in halal values, highlighting the importance of knowledge and awareness of the halal industry in shaping entrepreneurial attitudes. It applies the model nationally within the underexplored PTKIN context and recommends strengthening halal entrepreneurship curricula and institutional support.
Determinants of Pesantren Educational Effectiveness: The Mediating Role of Student Motivation Ricka Handayani; Esli Zuraidah Siregar; Ahmad Afandi; Izra Berakon
Journal of Educational Management and Strategy Vol. 5 No. 1 (2026): January - June 2026
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jemast.v5i1.1856

Abstract

Previous studies have examined factors related to student motivation and educational effectiveness, but limited research has investigated these relationships within an integrated framework in the Pesantren context, particularly by considering student motivation as a mediating mechanism. This study examines the relationships between pedagogical approach, technology and learning media, the Pesantren environment, kiai leadership, student motivation, and Pesantren educational effectiveness. A quantitative cross-sectional study was conducted with 240 students selected through purposive sampling from selected Pesantren in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that pedagogical approach, the Pesantren environment, and kiai leadership are significantly and positively associated with student motivation, whereas technology and learning media are not significantly associated with student motivation. Student motivation is strongly and positively associated with Pesantren educational effectiveness. Significant indirect effects through student motivation were found for pedagogical approach, the Pesantren environment, and kiai leadership, whereas the indirect effect of technology and learning media was not significant. The study contributes by demonstrating the mediating role of student motivation in the relationships between key instructional, environmental, and leadership conditions and Pesantren educational effectiveness. The findings highlight the importance of strengthening pedagogical practices, supportive Pesantren environments, and effective kiai leadership, while technology integration should be aligned with pedagogical needs and contextual conditions.
Sustainable Business Performance in Islamic Boarding Schools: Strategic Capabilities, Entrepreneurship, and Green Innovation Muhammad Arif; Darwis Harahap; Ahmad Afandi; Hengki Alvauzi Tanjung
Journal of Educational Management and Strategy Vol. 5 No. 1 (2026): January - June 2026
Publisher : Yayasan Lembaga Studi Makwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57255/jemast.v5i1.1860

Abstract

This study addresses the limited empirical evidence on the integrated role of Resource-Based Theory (RBT), Islamic Spiritual Entrepreneurship, and Green Innovation in understanding sustainable business performance in Islamic boarding schools (pesantren). It examines an integrated model in which Electronic Human Resource Management, Strategic Human Resource Management, Knowledge Management, and Organizational Agility are associated with Competitive Advantage, which is further associated with sustainable business performance through Islamic Spiritual Entrepreneurship and Green Innovation. A quantitative cross-sectional survey was conducted among 320 managers of pesantren business units participating in the Ministry of Religious Affairs’ Business Incubation Program in Aceh and Lampung Provinces. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Electronic Human Resource Management, Strategic Human Resource Management, Knowledge Management, and Organizational Agility are positively and significantly associated with Competitive Advantage, with Knowledge Management showing the largest standardized path coefficient. Competitive Advantage is also positively and significantly associated with sustainable business performance, Islamic Spiritual Entrepreneurship, and Green Innovation. The indirect-effect results further indicate that Islamic Spiritual Entrepreneurship and Green Innovation significantly mediate the association between Competitive Advantage and sustainable business performance. These findings extend the application of RBT by incorporating Islamic values and environmental innovation as contextual mechanisms associated with sustainable business performance in pesantren. Practically, the findings suggest that pesantren managers and policymakers may strengthen digital HR management, strategic organizational capabilities, Islamic entrepreneurship, and green innovation as part of efforts to support competitive and sustainable pesantren-based enterprises.
Co-Authors Esli Zuraidah Siregar Harahap, Darwis Hengki Alvauzi Tanjung Izra Berakon Leni Indriani Maisarah Lubis Muhammad Arif Raja Sakti Putra Harahap Ricka Handayani Rizal Ma’ruf Amidy Siregar Utari Evy Cahyani