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All Journal Journal of Educational Research and Evaluation Journal of Public Administration and Government (JPAG) JURNAL RUMPUN MANAJEMEN DAN EKONOMI Journal of Publicness Studies
Rachmad
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Public Health Social Sciences Other

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Efektivitas Program Bantuan Pangan Non Tunai  Di Kelurahan Pantoloan Boya  Kecamatan Tawaeli Kota Palu Nurjannah; Nasrullah; Rachmad
JPS: Journal of Publicness Studies Vol 3 No 02 (2026): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/rsy89x38

Abstract

This study aims to determine the effectiveness of the Non-Cash Food Assistance (BPNT) Program in Pantoloan Boya Village, Tawaeli District, Palu City. The research method used was descriptive qualitative, with seven informants: the Village Head, Village Secretary, BPNT management staff, operator staff, Beneficiary Families (KPM), and members of the public who did not receive Non-Cash Food Assistance (BPNT). Data collection techniques included observation, interviews, and documentation. Primary and secondary data sources were used. Data analysis included data collection, data condensation, data presentation, and conclusion drawing. The theory used in this study is Ni Wayan Budiani (2007:53), which uses four indicators: Program Targeting Accuracy, Program Socialization, Program Objectives, and Program Monitoring. The results of the study indicate that the Program Targeting Accuracy has not been implemented effectively. Some recipients of assistance are still not properly targeted because some do not meet the recipient criteria but are still registered as recipients. The socialization program has been running effectively. Most of the Beneficiary Families (KPM) of the Non-Cash Food Assistance Program (BPNT) in Pantoloan Boya Village have participated in the socialization activities of the Non-Cash Food Assistance Program (BPNT) held by the Non-Cash Food Assistance Program (BPNT) officers. So that the Beneficiary Families (KPM) understand about the Non-Cash Food Assistance Program (BPNT). The indicators for achieving the program's objectives have been running effectively, sufficiently helping the community's economy, especially for underprivileged families. This assistance contributes to providing basic food needs so that it can reduce the burden of household expenses for beneficiary families. Program monitoring is carried out routinely on program implementation. The monitoring program is carried out starting from the aid distribution process, the availability of food supplies for Beneficiary Families (KPM) in Pantoloan Boya Village, Tawaeli District.
Analisis Strategi Pemasaran Digital Dan  Daya Saing Pada Usaha Trhift Berbasis Media Sosial Di Kota Palu Nurfadilah; Rumambi, ST Fahria; Pamora, Marcela Angelina; Ta’ela, Norce Christanti; Rachmad
JPS: Journal of Publicness Studies Vol 3 No 1 (2026): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/t28a2n36

Abstract

This research aims to analyze the digital marketing strategy implemented by social media-based thrift businesses in Palu City in an effort to enhance business competitiveness in the creative economy era. The method used in this research is a qualitative approach with a descriptive research type. Data collection was carried out through in-depth interviews with the business owners as the key informants. The research results indicate that thrift business actors in Palu City develop a digital marketing strategy that focuses on utilizing the Instagram, TikTok, and E-commerce platforms to reach a wider target market and create strong interaction with consumers. This strategy includes creating appealing and trendy visual content, conducting interactive live shopping, and optimizing e-commerce features for transaction convenience. Amidst the challenge of the stigma associated with second-hand products and fierce price competition, this digital marketing strategy is proven to create a competitive advantage through product differentiation (curated collections), building a unique brand image, and maintaining customer loyalty by forming an online community. Thus, the applied digital marketing strategy is proven to contribute to increasing the competitiveness of thrift businesses amidst the increasingly competitive fashion industry.
Co-Authors ABDUL HAMID Ahmad, Satrio Ani Susanti Aqib Arya, Moh. Dudung, Jiniar Dwison, Yunde Almoora EKAWARNA Fazira, Intan Gita Parista Irmayanti, Ike Miftahul Jannah Muftia, Itma Nasrullah Nuraisya Nurfadilah Nurjannah Pamora, Marcela Angelina puputpratiwi_, puputpratiwi_ Putri, Widya Mega Risqullah, Ramadhan Afdal Rosada, Sabania Amrina Rumambi, ST Fahria Sari, Jefi Puspita Suardi Suratno Syabilla, Tiara Adita Ta’ela, Norce Christanti