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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen Journal of Social Science Jurnal Sains Indonesia JURNAL ILMIAH GLOBAL EDUCATION Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pelita Ilmu Journal of Social Science
R. R. Wening Ken Widodasih
Universitas Pelita Bangsa
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
PENGARUH TESTIMONI, SOCIAL MEDIA, DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH RR Wening Ken Widodasih; Jizenji Tyas Wirastomo; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.757

Abstract

This study aims to examine the effect of testimonials, social media, celebrity endorsements on purchasing decisions for Wardah cosmetic products among women. The method used is quantitative by using a questionnaire as a data collection tool. The sample used was 100 female respondents who bought Wardah cosmetic products in Bekasi. Data analysis was performed using multiple linear regression techniques using SPSS 25.0 software. The results of the study show that testimonials, social media, and celebrity endorsements have a significant effect on purchasing decisions for Wardah cosmetic products. Testimonials and celebrity endorsements have a bigger impact than social media. The implication of this research is that cosmetic companies can utilize testimonials and celebrity endorsements as effective marketing tools to increase product purchasing decisions. In addition, social media can also be used as an effective marketing tool, if it is chosen correctly and adjusted to the desired target market.
ANALISIS STUDI KELAYAKAN BISNIS PADA PANGKALAN GAS LPG “RANA” DI DESA CIBATU KECAMATAN CIKARANG SELATAN KABUPATEN BEKASI (Ditinjau dari Aspek Teknis, Aspek Pasar dan Pemasaran, dan Aspek Keuangan) Retna Widianingsih; R.R Wening Ken Widodasih; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.888

Abstract

In Indonesia, the use of gas is a more economical alternative, one example is the conversion of kerosene to 3kg LPG. According to BPS statistical data, the use of LPG in Indonesia exceeds 83.36% of households using LPG for cooking. The purpose of this study is to assess the business feasibility of the "Rana" LPG gas base both from a non-financial and financial perspective. Non-financial variables, such as market and marketing characteristics, as well as technical variables, are used in the analysis. While the financial analysis tools used to determine whether or not a business is feasible to develop use Payback Period (PP), Break Event Point (BEP), Net Present Value (NPV), and Internal Rate of Return (IRR) analysis. This study uses a qualitative data collection approach such as interviews, observation, and documentation. Based on the findings of non-financial aspects such as market and marketing aspects, as well as technical aspects, the "Rana" LPG Gas Base is feasible to develop, while the findings of the financial aspects show that the "Rana" LPG Gas Base Business is feasible to run, with the calculation results producing a Payback Period (PP) of 1 year 11 months 2 weeks, Net Present Value (NPV) of Rp. 23,461,447, Break Even Point (BEP) of Rp. 461,447,.
PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA PEMASARAN MELALUI KEUNGGULAN BERSAING SEBAGAI VARIABEL MEDIASI PADA UMKM KEDAI KOPI DI CIKARANG UTARA KABUPATEN BEKASI Umu Azizatul Latifah; RR. Wening Ken Widodasih; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.889

Abstract

The study aims to determine the effect of entrepreneurial orientation on marketing performance through competitive advantage as a mediating variable in UMKM Coffee Shops in North Cikarang, Bekasi Regency. The sampling method used was nonprobability sampling with a purposive sampling method with a sample of 100 respondents. Data collection used a questionnaire with a Likert measurement scale. The method used in this research is Structural Equation Modeling (SEM) analysis with Smartpls 3.3.3 software. The tests used are outer model analysis, inner model analysis and hypothesis testing. The results of the study explain that entrepreneurial orientation has a positive and significant effect on marketing performance with a p-value of 0.004, a t-statistic value of 2,857, competitive advantage has a positive and significant effect on marketing performance with a p-value of 0,000, a t-statistic value of 21,679, entrepreneurial orientation has an effect positive and significant impact on competitive advantage with a p-value of 0.000 with a t-statistic value of 14.185, and competitive advantage as a mediating variable strengthens the relationship between entrepreneurial orientation and marketing performance with a p-value of 0.000 with a t-statistic value of 12.620..
ANALISA SWOT KEBERHASILAN USAHA PADA PRODUK PEWANGI LAUNDRY “MJL” (STUDI PADA TOKO HAYYU BERKAH DI CIKARANG SELATAN) Biaggi Armanda Susilo; RR. Wening Ken Widodasih; Kurbandi Satpatmantya BR
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.890

Abstract

Laundry perfume is a liquid with a chemical base made from a variety of mixed ingredients that can be used to scent clothes. With a wide determination of fragrance fragrances to perfume the clothes of the clothes. The laundry at the laundry is dominated by this fragrance. Even when opened from the packaging, the scent of the clothes is completely absorbed and when worn it will feel refreshing. This laundry perfume can be used to scent washed clothes when they are washed, when they are ironed by spraying, and when they are packed. Please note that the perfume used in all three processes must be the same. This study aims to analyse the Swot Analysis of Business Success in Laundry Fragrance Products "MJL" (Study at Hayyu Berkah Store in South Cikarang). Collect data through interviews, observation, and documentation. Primary and secondary data will be used by researchers in this study. Direct interviews with informants, especially the owner of Hayyu Berkah Shop in South Cikarang were used to collect primary data. This interview includes a list of questions. Since primary data is only collected after the research project is developed, there is no risk of outdatedness. Secondary data is information collected by researchers from government agencies, books or journals, and library data. Based on the SWOT analysis that has been conducted, it can be concluded that the "MJL" laundry fragrance product business has strengths including quality products, competitive prices, and a wide market reach. However, this business also has several weaknesses such as lack of promotion and marketing, and dependence on several raw material suppliers.  
Co-Authors Adi Jaya Putra Ahmad Maulana Alfira Lianita Aswan Supriyadi Sunge Biaggi Armanda Susilo Debora Anastasya Hafiz Dwi Septadianto Indra Permana Irsyad Nasyirudin Nur Jizenji Tyas Wirastomo Jizenji Tyas Wirastomo Junedi Junedi Khalis Sofi Kurbandi Satpatmantya BR Langgeng Sri Handayani Michael Christianto Mohamad Iqbal Tawakal Retna Widianingsih Reza Maryani Riady, Sasmitoh Rahmad Roni Bilal Firmansyah Silvanus Deni Karista Surya Andika Umu Azizatul Latifah Yahya, Adibah Yusmidarina Yusmidarina