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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen Journal of Social Science Jurnal Sains Indonesia JURNAL ILMIAH GLOBAL EDUCATION Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Pelita Ilmu Journal of Social Science
R. R. Wening Ken Widodasih
Universitas Pelita Bangsa
Religion Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Formosa Journal of Multidisciplinary Research (FJMR)

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The Effect of Price, Product Quality and Promotion on Purchasing Decisions at UMKM Baso Aci Mba Pit in Jonggol R.R Wening Ken Widodasih
Formosa Journal of Multidisciplinary Research Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v2i6.4656

Abstract

Unique promotion can use creative media so that it becomes a factor to influence consumers in making purchases of the product being promoted. This study aims to determine the effect of price, product quality and promotion on purchasing decisions at UMKM Baso Aci Mba Pit. Sampling of this study by nonprobability sampling method. Data analysis in this study used computer software SPSS version 23. The results of this study were that price had a significant effect on purchasing decisions with a sig analysis value of 0.022<0.05, product quality had a significant effect on purchasing decisions with a sig analysis value of 0.017<0.05, promotion has a significant effect on purchasing decisions with a sig analysis value of 0.000 <0.05, price, product quality and promotions simultaneously have a significant effect on purchasing decisions with an F sig analysis value of 0.000 <0.05.
Co-Authors Adi Jaya Putra Ahmad Maulana Alfira Lianita Aswan Supriyadi Sunge Biaggi Armanda Susilo Debora Anastasya Hafiz Dwi Septadianto Indra Permana Irsyad Nasyirudin Nur Jizenji Tyas Wirastomo Jizenji Tyas Wirastomo Junedi Junedi Khalis Sofi Kurbandi Satpatmantya BR Langgeng Sri Handayani Michael Christianto Mohamad Iqbal Tawakal Retna Widianingsih Reza Maryani Riady, Sasmitoh Rahmad Roni Bilal Firmansyah Silvanus Deni Karista Surya Andika Umu Azizatul Latifah Yahya, Adibah Yusmidarina Yusmidarina