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All Journal Primanomics : Jurnal Ekonomi & Bisnis Sketsa Bisnis JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Maker: Jurnal Manajemen Jurnal Terapan Manajemen dan Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis MES Management Journal Journal of Artificial Intelligence and Digital Business Journal of Economic, Management and Entrepreneurship
Nur Ajizah
Universitas Yudharta Pasuruan
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Social Sciences

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TRANSFORMASI UMKM PRODUK UNGGULAN DI KABUPATEN PASURUAN PADA MASA PANDEMI COVID 19 MENGGUNAKAN TECHNOSOCIOPRENEUR May Agus Suwandono; Miftahul Huda; Nur Ajizah
JURNAL MANAJEMEN MAKER STIE SULTAN AGUNG Vol 8, No 2 (2022): Volume 8 Nomor 2 Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/mjm.v8i2.487

Abstract

Tujuan penelitian untuk mencari model bisnis entrepreneurship bagi kalangan UMKM. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif, dengan tahapan persiapan pra-lapangan, tahapan turun lapangan, dan tahapan analisis data. Berdasarkan data Kemenko UMKM tahun 2021, 68% ÙMKM penjualannya menurun, 12% UMKM mulai kesulitan dengan permodalan, 11% distribusi terhambat, 6% UMKM kesulitan dalam bahan baku, dan 4% UMKM dalam produksinya terhambat dikarenakan dari kebijakan mengurangi kerumunan. UMKM merubah strategi penjualan mereka dengan memanfaatkan teknologi digital. Kabupaten pasuruan banyak Produk Unggulan berasal dari berbagai potensi desa kemudian diolah, dipaking, serta dijual sendiri. Daerah Nongkojajar, Apel menjadi potensi utama diolah menjadi minuman sari buah apel, kopi di daerah Prigen, Purwosari, dan Purwodadi diolah menjadi kopi khas Kopi Kapiten. Masih banyak lagi IKM seperti Kampung Tape di Sukorejo dan keripik jamur di Bangil. Hasil pengamatan pada objek-objek penelitian ini, technosociopreneursip memang efektif untuk digunakan sebagai transfomasi UMKM yang mengalami masalah ekonomi pasca pandemi, mereka bisa memperhatikan nasib petani-petani lokal yang juga butuh untuk bertahan hidup. Konsep yang ditawarkan menggunakan technosociopreneursip berupa gabungan antara teknologi dan sosial, yang mana UMKM dalam proses promosi dan penjualannya melalui platform digital. Sisi sosialnya, UMKM tersebut harus memperhatikan para petani yang akan nanti mensuplai bahan dasar tersebut dengan memberikan benih dan pupuk untuk keberlangsungan penanamannya. Para petani akan merasa ringan dan terus berlanjut dalam bekerja karena hasil panennya akan langsung disalurkan kepada pihak UMKM. Pihak UMKM pun akan merasa ringan karena bahan dasar mereka akan terpenuhi sesuai dengan permintaan hal ini akan saling menguntungkan kedua belah pihak.
Pengaruh Lifestyle, Keunikan Produk, Dan Green Product Terhadap Keputusan Pembelian Produk Fashion Ecoprint (Studi Kasus Pada Konsumen Griya Madukara Malang) Nuril Zayyidah; Ajizah, Nur
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 1 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i1.3235

Abstract

An increasingly environmentally conscious lifestyle encourages consumers to be more selective in choosing fashion products. Ecoprint fashion products, with unique designs that use natural dyes from plants, offer uniqueness that other fashion products do not have. This uniqueness attracts consumers who are looking for exclusivity. In addition, as an environmentally friendly product, ecoprint products attract consumers who are aware of environmental problems and desires. The combination of an environmentally conscious lifestyle, product uniqueness and status as an environmentally friendly product makes ecoprint fashion products an attractive choice for consumers who prioritize desire and uniqueness in their purchase decisions. The purpose of this study is to measure the influence of Lifetyle, Product Uniqueness and Green Product on the Purchase Decision of ecoprint fashion products. The population in this study is Griya Madukara Malang consumers with a sample of 100 respondents taken by the purposive sampling method. The analysis method used is multiple linear regression analysis. To obtain the test results in this study, a classical assumption test was carried out, namely a normality test, a multicollinearity test, a heterokedasticity test, an autocorrelation test, and then a hypothesis test was carried out using the Statistical Package For the Social Sciences (SPSS). The results of this study show that simultaneously the variables Lifestyle, Product Uniqueness and Green Product have a positive effect on the variables of Purchase Decision.
Pengaruh Trend Fashion, Content Creator, dan Live Streaming terhadap Keputusan Pembelian Produk Fashion pada Pengguna Aplikasi Tiktok (Followers Tiktok @secaca.id) Hasanah, Uswatun; Ajizah, Nur; Huda, Miftahul
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 1 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i1.1129

Abstract

This study aims to determine the effect of fashion trends, content creators, and live streaming on purchasing decisions for fashion products for TikTok application users both partially and simultaneously. The type of research used is explanatory using a quantitative approach. The data collection technique used a questionnaire. The sample used in this study was 116 respondents with purposive sampling method for sampling. The data analysis technique uses multiple linear regression analysis techniques through the SPSS 29 program. The results of this study indicate that fashion trends and content creators partially have a positive and significant effect on purchasing decisions, while live streaming partially has a positive but insignificant effect on purchasing decisions. And simultaneously fashion trends, content creators, and live streaming have a positive and significant effect on purchasing decisions by 68.5% and the remaining 31.5% is influenced by other variables not examined.
Kolaborasi Penta Helix dalam mendukung Technosociopreneurship: Pendekatan Baru untuk Pertumbuhan Ekonomi Lokal Swandono, May Agus; Nuzil, Nur Rokhmad; Ajizah, Nur; Huda, MIftahul
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 3 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i3.27464

Abstract

This study has the complexity of economic challenges faced by local communities, especially in facing global competition and rapid technological changes. The purpose of this study is to collaborate the Penta Helix Model implemented in supporting technosociopreneurship and the role and contribution of each stakeholder. In achieving this, this study uses a research method used with a Qualitative method. Which includes a literature review, interviews with stakeholders, observations, and case studies. The urgency of this study is due to the large number of MSMEs that have gone bankrupt due to the lack of support from various stakeholders to strengthen technosociopreneurship and increase local economic growth.The results of this study show that the Penta Helix collaboration involving academics, businesses, government, communities, and the media plays an important role in supporting technosociopreneurship in Pasuruan Regency. Academics contribute by providing the necessary knowledge and training, while the business sector plays a role in providing access to capital and markets. The local government acts as a regulator and provider of policies that support the entrepreneurial ecosystem. The community actively participates in helping to connect innovators with local communities. Meanwhile, the media plays a role in disseminating information and promoting technosociopreneurship.
PENGARUH TURBO MARKETING DAN REPUTASI MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL MEDIASI PADA PRODUK THE ORIGINOTE (Studi Pada Followers Akun Instagram @TheOriginote) Wulan, Indah Kasih; Ajizah, Nur
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 2 (2024): VOLUME 10 NUMBER 2 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i2.6046

Abstract

Penelitian ini bertujuan untuk mengetahui dan mengukur Pengaruh Turbo Marketing danReputasi Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Mediasi.Dalam penelitian ini menggunakan pendekatan penelitian Kuantitatif. Populasi padapenelitian ini merupakan followers akun instagram @TheOriginote. Jumlah sampel yangdigunakan pada penelitian ini berjumlah 100 responden. Sumber data penelitian inimenggunakan data primer yang diperoleh dari penyebaran kuesioner kepada responden.Teknik analisis data dalam penelitian ini menggunakan analisis jalur path analisys denganmenggunakan software statistic IBM SPSS versi 27, yang mana data tersebut akan diuraikan,dianalisis dan dibahas guna membuktikan kebenaran Hipotesis yang diajukan.Adapun hasil penelitian sebagai berikut: (1) Turbo Marketing berpengaruh positif dansignifikan terhadap Minat Beli. (2) Reputasi Merek berpengaruh positif dan signifikanterhadap Minat Beli. (3) Turbo Marketing berpengaruh positif dan signifikan terhadapKeputusan Pembelian. (4) Reputasi Merek berpengaruh positif dan signifikan terhadapKeputusan Pembelian. (5) Minat Beli berpengaruh positif dan signifikan terhadap KeputusanPembelian. (6) Minat Beli tidak memediasi pengaruh Turbo Marketing terhadap keputusanPembelian. (7) Minat Beli tidak memediasi pengaruh Reputasi Merek terhadap KeputusanPembelian.
Analisis Pengaruh Literasi Keuangan, Persepsi Kemanfaatan, dan Persepsi Kemudahan terhadap Minat UMKM di Kota Malang dalam Mengadopsi Platform Crowdfunding Anisa Salwa; Nur Ajizah; Nuraeni
Journal of Economic, Management and Entrepreneurship Vol. 3 No. 1 (2025)
Publisher : CV. Satria Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61502/jemes.v3i1.125

Abstract

This study aims to analyze the influence of Financial Literacy, Perceived Usefulness, and Perceived Ease of Use on the interest of Micro, Small, and Medium Enterprises (MSMEs) in Malang City in utilizing crowdfunding platforms as an alternative financing. This study uses a quantitative approach with a purposive sampling method in the selection of respondents. Data processing and analysis were carried out using the Partial Least Squares (PLS) approach. The results of the study show that: (1) Financial Literacy has a positive but not significant effect on interest in using crowdfunding platforms; (2) Perceived Usefulness also shows a negative influence that is not significant; and (3) Perceived Ease of Use has been proven to have a positive and significant effect on the interest in using crowdfunding platforms by MSMEs in Malang City
The Effect of Customer Satisfaction on Trust and Repurchase Interest in Cushion Somethinc Products at Panda Lovely Pasuruan Branch Lailatul Fitriya; Nur Azizah
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3240

Abstract

In modern times, many people are starting to know cosmetics and are more concerned with appearance, not only from the fashion worn but also from the makeup and skincare used on the face. Somethic is one of the local brands that has many variants for treatments and makeup. This study aims to determine the influence between the variables studied. These variables include customer satisfaction, trust and repurchase interest. This type of research is quantitative research with an explanatory approach where it is used to test the relationship between variables or find out whether a variable is caused or manipulated by other variables or not. The data collection technique used was a questionnaire that was distributed offline to somethic product users who made purchases at branches on lovely Pasaruan. The sample used in this study is 100 respondents using the purposive sampling method where the selected sample is required to be in accordance with the criteria needed with the suitability of the research objectives. In data management, this research was carried out using the Partial Least Square (PLS) analysis method. Based on the results of this study, it can be seen that customer satisfaction has a positive and significant effect on repurchase interest and trust has a positive and significant effect on repurchase interest.
The Moderating Role of Green Price on the Influence of Environmental Awareness and Product Uniqueness on Ecoprint Product Purchase Decisions in Malang Regency Nur Ajizah; Nur Hidayati; Nuril Khikmawati; Nur Riski Rohmayanti
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.5512

Abstract

The purpose of this research Introduction is to identify the extent to which the moderation role of green price influences the relationship between environmental awareness and product uniqueness with purchasing decisions of ecoprint products in Malang Regency. This study employs a quantitative research method, Method; The sampling technique utilizes purposive sampling with a total population of 103 respondents. Data analysis was conducted using multiple linear regression with the assistance of Statistical Package for the Social Science (SPSS) version 25. Results; Based on the research findings, environmental awareness has a significant effect on purchasing decisions, while product uniqueness does not have a significant effect on purchasing decisions. Additionally, green price is proven to moderate the relationship between environmental awareness and purchasing decisions as well as the relationship between product uniqueness and purchasing decisions. Conclusion; The study concludes that green price plays an important moderating role in strengthening the influence of environmental awareness and product uniqueness on purchasing decisions for ecoprint products in Malang Regency.
Literasi Keuangan terhadap Financial Risk Attitude dan Kinerja Keuangan UMKM Makanan Minuman Jannah, Miftachul; Ajizah, Nur
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2487

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan salah satu penopang utama roda perekonomian di Indonesia, namun masih banyak menghadapi kendala dalam mengatur alur keuangan secara terarah. Keterbatasan pemahaman finansial kerap menuntun pada keputusan yang kurang tepat, sehingga berdampak pada lemahnya hasil usaha. Sikap terhadap risiko finansial ikut menentukan cara pelaku usaha menyikapi ketidakpastian yang melekat pada aktivitas bisnis. Penelitian ini dirancang untuk menelaah keterhubungan antara literasi keuangan, Financial Risk Attitude, dan kinerja finansial UMKM, sekaligus menguji peran keduanya dalam memperkuat pencapaian usaha. Penelitian difokuskan pada UMKM sektor makanan dan minuman di Kabupaten Pasuruan, dengan 96 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dan dianalisis dengan pendekatan Partial Least Squares (PLS). Hasil menunjukkan bahwa literasi keuangan memiliki pengaruh positif signifikan terhadap Financial Risk Attitude, namun hubungannya dengan kinerja keuangan justru negatif atau tidak berarti. Sebaliknya, Financial Risk Attitude terbukti memberikan pengaruh positif signifikan terhadap capaian finansial UMKM, menandakan bahwa kesiapan menghadapi risiko lebih menentukan kinerja usaha dibanding sekadar pengetahuan finansial.
Pengaruh Brand Image dan Influencer Marketing terhadap Keputusan Pembelian Konsumen melalui Minat Beli sebagai Variabel Intervening: Studi pada Followers Akun TikTok @Skintific_id Nabila, Jihan; Azijah, Nur
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.1070

Abstract

The sales increase of Skintific products decreases in the April period and increases in the July period in 2022, and continues to increase from year to year. Influencer marketing can also be used as an appropriate marketing strategy to increase sales results and promote products widely. This is because influencers have the ability to give the public confidence in the image of a product, so with this ability it is able to influence the purchase decision of a particular product by customers. The purpose of this study is to determine "The Effect of Brand Image and Influencer Marketing on Consumer Purchase Decisions Using Purchase Intention as an Intervening Variable (Study of Followers of the TikTok @Skinyific_id Account)". The data collection method uses a questionnaire with a quantitative approach. The sampling method uses purposive sampling, which is a sampling technique where the person selected as a sample is in accordance with the purpose of the research, the sample used is 100 respondents. The data analysis technique used is path analysis technique through SPSS 16 program. The results indicated that brand image and influencer marketing variables had a positive and significant effect on purchase decisions through purchase intention as an intervening variable.
Co-Authors Ajizah, Nur Anisa Salwa LAILATUL FITRIYA May Agus Suwandono Miftachul Jannah, Miftachul Miftahul Huda Nabila, Jihan Nur Hidayati Nur Riski Rohmayanti Nuraeni Nuril Khikmawati Nuzil, Nur Rokhmad Siti Kholila Uswatun Hasanah Wulan, Indah Kasih