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Journal : Ekonomi Bisnis

COMPETITIVE ADVANTAGE ANALYSIS: A VALUE CHAIN MODEL IN THE JEMBER CARNIVAL INDUSTRY Subagio, N. Ari; Sukarno, Hari; Khusna, Khanifatul; Muhsyi, Abdul; Priyono, Agus
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.9389

Abstract

The subsector of performing arts studied in this research is in carnival performance art. The pandemic era has made the performance of all business entities decline, including in the creative industry of the performing arts subsector (Carnival). The research method used is qualitative research, namely by describing and exploring the application of value chains and culture in the creative industry of the carnival performing arts subsector in the Jember region. The data were collected through interviews, observations, and document analysis. The study concludes with the identification of the value chain sustainability model event in Jember, comprising five key elements. These elements include creation, production, dissemination, exhibition, and consumption, indicating the presence of a comprehensive value chain within the Jember Regency carnival event. Jember Carnival's one-of-a-kind creative vision woven through the entire elements, from creation to consumption, gives it a major differentiation advantage compared to standardized carnival offerings. The uniqueness provides lasting value and competitive edge. A potential chain that can be used as a source of competitive advantage for the sustainability of the Jember carnival event is to have a different creation from other carnivals.
REKOMENDASI PEMILIHAN PELATIHAN TENAGA KERJA PADA INDUSTRI KREATIF KERIPIK MENGGUNAKAN AHP COPRAS Khusna, Khanifatul; Muhsyi, Abdul; Fauziyyah, Salma; Rahmatillah, Maria Ulfa Nur
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 3 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i3.10739

Abstract

Human Resources is an asset for a company that has an important role, thus proper training is very important in managing the workforce. High competence in an organization certainly determines how good the quality of human resources it has and determines the competitive ability of a company. The purpose of this research is to analyze the selection of appropriate training for human resources at Agung Food where these MSMEs have processed tuna products. Agung Food's address is in Sukorambi District, Jember Regency. The approach in this study is a quantitative approach by collecting data using questionnaires. The analytical tools used are the AHP and COPRAS methods. The results obtained through this ranking system put creativity training in the first rank, while the second rank is cross-functional training and the last rank is skill training.