Claim Missing Document
Check
Articles

Found 3 Documents
Search

Strategi Komunikasi Digital untuk Meningkatkan Visibilitas UMKM Perempuan: Studi Kasus Kota Padang weriframayeni, annisa; Sri Mona Octafia; Elsa Widia
AL-IDZAAH: Jurnal Dakwah dan Komunikasi Vol. 7 No. 1 (2025): Dakwah dan Komunikasi
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/al-idzaah.v7i1.8526

Abstract

Women's participation in Indonesia's economy has long been a key focus, with over 60 percent of MSMEs managed by women. While digitalization and its impact on MSME performance in Padang City have been widely studied, research specifically addressing effective digital communication strategies remains limited. This study aims to provide comprehensive insights into effective digital communication approaches to enhance the marketing performance of women-owned MSMEs in Padang. The analysis focuses on the types of digital platforms used, the nature of messages conveyed, and patterns of interaction with customers through social media, websites, and e-commerce platforms. The methodology involves primary data collection through in-depth interviews and surveys, along with secondary data on MSME profiles. Data analysis employs multivariate regression to examine the influence of multiple independent variables on dependent variables simultaneously. The findings reveal that strategies involving social media and online advertising are particularly effective in boosting MSME visibility on digital platforms. Meanwhile, the use of websites combined with online advertisements is more effective in driving traffic to MSME websites.
Development Of Trichokompos In Empowering Mekar Tani Farmer Groups In Nagari Piobang, Lima Puluh Kota Regency, West Sumatra: Pengembangan Trichokompos Dalam Pemberdayaan Kelompok Tani Mekar Tani Di Nagari Piobang, Kabupaten Lima Puluh Kota, Sumatera Barat Sri Indrayati; Suryani; Elsa Widia; Syamsuwirman; Butsainah Jauharah Taqiyyah; Resi Ria Lestari
Journal of Community Service and Application of Science Vol. 2 No. 1 (2023): JOURNAL OF COMMUNITY SERVICE AND APPLICATION SCIENCE (JCSAS)
Publisher : KPN Kopertis X

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62769/st3xx996

Abstract

Farmer Group "Mekar Tani" is one of the farmer groups in Jorong Gando, Nagari Piobang, Payakumbuh District, Lima Puluh Kota Regency, West Sumatra with 20 members. The scarcity of subsidized inorganic fertilizers and farmers' dependence on the use of inorganic fertilizers are problems in efforts to increase the production of group agricultural products. In early 2023, this farmer group is determined to start producing compost on a small scale. Due to limited knowledge and skills, members of this farmer group are still not proficient in producing quality compost. As in the procurement of raw materials and decomposers, almost entirely purchased it requires high production costs. In making compost can utilize the resources around these partners, such as husks, cocoa skins, and cow/chicken dung which are agricultural and livestock waste from members of this group.  In addition, the production entirely uses manual equipment so the results are also not optimal. So community service activities were carried out in the form of training and assistance in making Trichocompost. Trichokompos is a compost containing Trichoderma sp mushrooms, which was developed as an alternative to environmentally friendly fertilizers in increasing productivity independently and increasing partner skills. This training can improve the knowledge and skills of Mekar Tani farmer groups on making Trichocompost as measured through questionnaires to achieve an increase of 87%.
Analisis Modal Sosial Terhadap Kinerja dan Produktivitas Bisnis Perempuan: Kajian UMKM di Kota Padang Elsa Widia; Sri Mona Octafia
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol. 20 No. 2 (2023)
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v20i2.10485

Abstract

Micro, Small, and Medium Enterprises (MSMEs) led by women have been able to contribute to the national economy, with more than half of MSMEs in Indonesia being operated by women. However, this contribution is still not maximized, as predominantly, women-led MSMEs in Indonesia operate on a small scale and have informal status. The dual role, at times, becomes a reason for them to choose a small scale, especially for women who also work as homemakers. Generally, research tends to focus on the overall performance of MSMEs without specific studies on social capital. There is very little research addressing women-led MSMEs and their actions. This study aims to explore the entrepreneurial concept implemented by women-led MSMEs, considering not only managerial capabilities but also social capital elements such as trust levels, mutual assistance, participation, and moral/cultural traditions. This research will analyze the role of social capital resources in women-led MSMEs in Padang City, specifically in the Koto Tangah sub-district, using qualitative analysis methods such as Descriptive Crosstabs Analysis and Binary Logistic Regression Analysis. Data will be obtained through questionnaires, interviews, and observations. The research results reveal that social capital is deemed capable of building a strong network and has the potential to enhance the performance of women-led MSMEs in Padang City. (UMKM Perempuan telah mampu berkontribusi pada perekonomian nasional bahkan diketahui lebih dari setengah UMKM di Indonesia dijalankan oleh perempuan. Namun kontribusi tersebut masih belum maksimal, karena secara dominan UMKM perempuan di Indonesia berada pada skala yang kecil dan status informal. Peran ganda kadang kala juga menjadi suatu alasan mereka memilih di skala yang kecil, khususnya bagi UMKM perempuan yang juga berprofesi sebagai ibu rumah tangga. Pada umumnya penelitian hanya memfokuskan kinerja UMKM secara umum tanpa adanya kajian yang spesifik tentang modal sosial. Sangat sedikit penelitian yang membahas mengenai UMKM perempuan dan cara mereka bertindak. Penelitian ini akan membahas konsep kewirausahaan yang dilakukan oleh UMKM perempuan dengan memadukan tidak hanya masalah kemampuan managerial tapi juga terkait modal sosial seperti tingkat kepercayaan, tolong menolong, pastisipasi dan moral/adat istiadat. Penelitian ini akan menganalisis mengenai peran sumber daya modal sosial pada UMKM Perempuan di Kota Padang khususnya di Kecamatan Koto Tangah menggunakan analisis kualitatif seperti Analisis Deskriptif Crosstabs dan Analisis Regresi Binary Logistik. Data diperoleh melalui metode kuisioner, wawancara dan Observasi. Hasil penelitian mengungkapkan bahwa modal sosial dinilai dapat membangun sebuah jaringan yang kuat dan berpotensi dalam peningkatan kinerja UMKM Perempuan di Kota Padang.)