Articles
<![CDATA[Women MSMEs in a Time of Crisis: Assessment of Challenges and Opportunities ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i3.6474
<![CDATA[The outbreak of the Covid-19 virus has had a severe impact on Indonesia, this does not only concerns health issues but also extends to all aspects of life, especially the economy and business. In the economic sector, the Covid-19 pandemic feels very deep, because it has destroyed the most important sides of the economy, namely supply and demand. This affects all economic sectors, including MSMEs. It should be noted that MSMEs were able to contribute 57.32 percent to GDP and were able to absorb labor up to 97% in 2018. The importance of the role of MSMEs in the economy is also inseparable from the fact that 64.5% of this sector is managed by women. This research will try to discuss the impact of the COVID-19 crisis on the performance of women MSMEs, as well as explore the innovative strategies adopted by these MSMEs to survive in their business. This study uses quantitative and qualitative methods used in cross-sectional surveys, using questionnaires, and structured interviews to collect primary data. This study focuses on women's MSMEs in the city of Padang, especially in the most extensive sub-district in the city, namely Koto Tangah. The results of the study reveal that the difficult times due to the pandemic have changed the mindset of several MSMEs in Koto Tangah to adopt new marketing strategies. This research will also reveal new marketing strategy opportunities and challenges that need to be a concern for female MSME actors.]]>
<![CDATA[EKSISTENSI UMKM PEREMPUAN DI MASA KRISIS: KAJIAN TANTANGAN DAN PELUANG DI KOTO TANGAH KOTA PADANG ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ JABE (Journal of Applied Business and Economic) Vol 9, No 2 (2022): JABE (Journal of Applied Business and Economic) ]]>
Publisher : <![CDATA[UNIVERSITAS INDRAPRASTA PGRI ]]>
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DOI: 10.30998/jabe.v9i2.14622
<![CDATA[UMKM merupakan salah satu penopang perekonomian di Indonesia dan berkontribusi besar dalam penurunan angka pengangguran. Belakangan ini diketahui bahwa UMKM di Indonesia lebih banyak di jalankan oleh Wanita dengan persentasi lebih dari 60 persen. Namun situasi pandemi Covid-19 membawa mereka dalam situasi yang sulit. Sehingga tak jarang mereka memutuskan untuk berhenti secara sementara maupun secara permanen. Penelitian ini mencoba menelusuri eksistensi UMKM perempuan di Koto Tangah yang membahas tentang tantangan dan peluang di situasi krisis. Tantangan yang akan dibahas seperti akses pasar, akses keuangan, dan ketimpangan teknologi. Sedangkan dibagian peluang akan menjelaskan mengenai system pendukung dan teknologi digital. Penelitian ini mengangkat permasalahan dalam UMKM perempuan di Koto Tangah Kota Padang Sumatera Barat menggunakan data primer. Untuk meningkatkan hasil analisis maka digunakan metode kualitatif dan wawancara terstruktur untuk kajian yang lebih mendalam. Kajian ini juga dilengkapi dengan analisis kuantitatif dianalisis melalui frekuensi variable, selisih antar variable, dan tabulasi silang. Hasil penelitian mengungkapkan bahwa UMKM perempuan di Koto Tangah merasakan imbas yang besar akibat pendapatan yang menurun. Mereka mengalami masalah dalam mengakses pasar yang lebih luas akibat penguasaan teknologi yang relative lebih rendah. Sehingga mereka memerlukan bantuan tidak hanya berkaitan dengan modal namun juga pelatihan-pelatihan untuk meningkatkan inovasi serta kemampuan dalam pembukuan keuangan dan pemasaran digital]]>
<![CDATA[Diseminasi Pentingnya Copywriting Untuk Meningkatkan Enggagement Bagi Komunitas Ikan Hias ]]>
<![CDATA[Rio Andika Malik]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 3 No. 4 (2023): Juli 2023 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat ]]>
Publisher : <![CDATA[Indonesian Scientific Journal ]]>
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DOI: 10.59395/altifani.v3i4.461
<![CDATA[Pengelolaan pemasaran dalam era digital terkait dengan penerapan strategi pemasaran digital menggunakan media digital dan internet dengan fokus pada copywriting. Kegiatan pengabdian ini bertujuan untuk memperluas pemahaman akan pentingnya copywriting dalam meningkatkan pemasaran pada Komunitas Ikan Hias di Kelurahan Aia Pacah Padang. Kegiatan ini mencakup serangkaian pelatihan dan pendampingan untuk meningkatkan pengetahuan dan keterampilan copywriting dan pemasaran digital bagi anggota komunitas mencakup prinsip-prinsip copywriting yang efektif, penggunaan bahasa persuasif, penyusunan konten menarik, serta teknik penulisan iklan dan deskripsi produk yang menarik perhatian. Tujuannya agar menciptakan konten pemasaran yang lebih menarik dan persuasif, yang berkontribusi pada pertumbuhan bisnis ikan hias dan menarik minat masyarakat terhadap industri ikan hias di wilayah tersebut. Secara keseluruhan, kegiatan pengabdian ini memberikan sumbangan positif dalam meningkatkan pemahaman dan keterampilan copywriting, serta memperkuat keterlibatan dan pertumbuhan bisnis ikan hias. Keberhasilan kegiatan ini menunjukkan betapa pentingnya copywriting dalam konteks pemasaran digital dan memberikan manfaat yang signifikan.]]>
<![CDATA[Analisis Technology Acceptance Model (TAM) Berdasarkan Partisipasi UMKM Perempuan: Kajian Studi Kota Padang ]]>
<![CDATA[Sri Mona Octafia]]>;
<![CDATA[Elsa Widia]]>
<![CDATA[ Jurnal Inovasi Pendidikan Ekonomi (JIPE) Vol 13, No 2 (2023): Jurnal Inovasi Pendidikan Ekonomi ]]>
Publisher : <![CDATA[Universitas Negeri Padang ]]>
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DOI: 10.24036/011261010
<![CDATA[MSMEs have developed and become a key pillar in the national economy. Nevertheless, women's participation in MSMEs is still limited, despite the fact that women have a lot of potential to boost the economy through SME ownership. The positive attitude of women in MSMEs towards the adoption of technology is among the parameters that might have influenced their usage of technology. In the present day of transforming communication and information technologies, the acceptability of technology is becoming increasingly essential for the continuing development of MSMEs. The aim of this study is to use the Technology Acceptance Model (TAM) to examine how women's participation in MSMEs relates to their acceptance of technology in the Koto Tangah Padang region. A paradigm called the Technology Acceptance Model (TAM) is used to describe how people understand and utilize information technology systems. The method used involves the application of SEM PLS 4.0. Primary data was collected through questionnaires and structured interviews. The results of the research indicate that women in MSMEs' degree of trust in technology is significantly influenced by their perceptions of perceived security and simplicity of use. Additionally, It has been proven to be the most influential factor influencing women in MSMEs' intentions to use technology for their businesses is trust.]]>
<![CDATA[Easily Determining Post-Study System Usability for Anime Community E-Commerce Analysis ]]>
<![CDATA[Malik, Rio Andika]]>;
<![CDATA[Octafia, Sri Mona]]>;
<![CDATA[Gunawan, Vicky Setia]]>
<![CDATA[ Applied Information System and Management (AISM) Vol 7, No 2 (2024): Applied Information System and Management (AISM) ]]>
Publisher : <![CDATA[Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta ]]>
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DOI: 10.15408/aism.v7i2.39352
<![CDATA[The rapid growth of e-commerce as a form of electronic commerce has transformed the global shopping landscape. To maintain user satisfaction and competitiveness, e-commerce sites must effectively understand and improve the usability of their systems after launch. The aims of the study are to improve e-commerce post-launch usability so that anime fans' enthusiasm can be capitalized upon for financial gain and market expansion. In this study, we adopted a combined approach that included user observations, interviews, surveys, and performance measurement for anime community e-commerce analysis Weeboo web commerce. Through this method, we analyze the behavior and views of users towards e-commerce systems. The results show that most users experience a positive experience in shopping online by appreciating the usability of the layout, search process, and fast checkout process. The results indicated that most users have a positive online shopping experience, appreciating the layout, search process, and fast checkout process. The SUS score of 75.375 (grade B) and the overall PSSUQ satisfaction score of 2.0296 indicate that the system is acceptably well-received. The proposed recommendations can help e-commerce companies quickly identify usability issues and implement relevant fixes.]]>
<![CDATA[The role of social capital for the development of women's enterprises: A case study of MSMEs in Padang City ]]>
<![CDATA[Elsa Widia]]>;
<![CDATA[Sri Mona Octafia]]>
<![CDATA[ Optimum: Jurnal Ekonomi dan Pembangunan Vol. 13 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Ahmad Dahlan ]]>
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DOI: 10.12928/optimum.v13i2.8693
<![CDATA[Dominantly, women's SMEs in the city of Padang claim to experience capital problems. But basically, capital is not only related to financial issues but also social issues, including social capital. In general, research tends to focus on the overall performance of MSMEs without specific studies on social capital and women. This research aims to analyze the role of social capital resources in women-owned MSMEs in Padang City using qualitative analysis methods such as Descriptive Crosstabs and Binary Logistic Regression Analysis. The social capital variables raised are the level of trust, norms or customs, mutual help and participation of MSMEs in every activity. Data will be collected through questionnaires, interviews and observations in all districts in the city of Padang. The research results reveal that social capital is considered to be able to build strong networks and has the potential to improve the performance of women-owned MSMEs in Padang City. Through surveys and interviews, this research can conclude that the variables of mutual help/cooperation and trust have been proven to be able to build their business relationships, which ultimately affect their productivity.]]>
<![CDATA[The emergence of a technology-based scheme for monitoring and managing remembrance in Al-Quran knowledge ]]>
<![CDATA[Malik, Rio Andika]]>;
<![CDATA[Octafia, Sri Mona]]>;
<![CDATA[Werifmayeni, Annisa]]>;
<![CDATA[Muzaki, M.Nabil]]>
<![CDATA[ Lebah Vol. 18 No. 2 (2025): Maret: Pengabdian ]]>
Publisher : <![CDATA[IHSA Institute ]]>
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DOI: 10.35335/lebah.v18i2.285
<![CDATA[Quran memorization education plays an important role in shaping children's character and spiritual intelligence from an early age. To improve the effectiveness of tahfiz learning, a system is needed that is not only harmonious but also manages memorization progress in a structured manner. This community service activity aims to develop a memorization management and monitoring system based on information technology in Early Childhood Tahfiz (TAUD). The main problem faced is the absence of an integrated system that allows comprehensive recording, evaluation, and reporting of memorization progress. The solution offered is the development of a web-based worksheet application that allows students, teachers, and parents to communicate and manage memorization progress in real-time. The methods used include needs assessment, system development, teacher training, application implementation, and evaluation of program success. The results of the evaluation through pre-test and post-test showed an average increase in understanding of +35.33 points for parents and +35 points for teachers after training and use of the system. Mentoring is carried out periodically to ensure continued use of the system. These results indicate that the use of technology can increase the effectiveness of memorization management and parental involvement in supporting children's tahfiz learning]]>
<![CDATA[Strategi Komunikasi Digital untuk Meningkatkan Visibilitas UMKM Perempuan: Studi Kasus Kota Padang ]]>
<![CDATA[weriframayeni, annisa]]>;
<![CDATA[Sri Mona Octafia]]>;
<![CDATA[Elsa Widia]]>
<![CDATA[ AL-IDZAAH: Jurnal Dakwah dan Komunikasi Vol. 7 No. 1 (2025): Dakwah dan Komunikasi ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Metro ]]>
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DOI: 10.24127/al-idzaah.v7i1.8526
<![CDATA[Women's participation in Indonesia's economy has long been a key focus, with over 60 percent of MSMEs managed by women. While digitalization and its impact on MSME performance in Padang City have been widely studied, research specifically addressing effective digital communication strategies remains limited. This study aims to provide comprehensive insights into effective digital communication approaches to enhance the marketing performance of women-owned MSMEs in Padang. The analysis focuses on the types of digital platforms used, the nature of messages conveyed, and patterns of interaction with customers through social media, websites, and e-commerce platforms. The methodology involves primary data collection through in-depth interviews and surveys, along with secondary data on MSME profiles. Data analysis employs multivariate regression to examine the influence of multiple independent variables on dependent variables simultaneously. The findings reveal that strategies involving social media and online advertising are particularly effective in boosting MSME visibility on digital platforms. Meanwhile, the use of websites combined with online advertisements is more effective in driving traffic to MSME websites.]]>
<![CDATA[Fenomena “Financial Influencer” dan Pengaruhnya Terhadap Literasi Keuangan Gen-Z di Kota Padang ]]>
<![CDATA[Kurnia, Yosi]]>;
<![CDATA[Octafia, Sri Mona]]>;
<![CDATA[Hadia, Dina]]>
<![CDATA[ JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025 ]]>
Publisher : <![CDATA[Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien ]]>
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DOI: 10.36490/jes.v6i1.1726
<![CDATA[This study aims to examine the relationship between exposure to financial influencers on social media and financial literacy among Gen Z, considering the role of education as a moderating variable. Financial literacy is analyzed through three main components: financial knowledge, financial attitude, and financial behavior. Using a cross-sectional approach, this study involved 259 respondents aged 15–26 years, with data collected through an online survey. The analysis results indicate that exposure to financial influencers does not significantly affect financial knowledge, regardless of respondents' education levels. Although financial knowledge does not directly influence financial attitudes, both components contribute positively to financial behavior. Additionally, perceived behavioral control has a significant impact on individuals' financial behavior. These findings highlight the need for a more targeted approach to improving financial literacy among young generations, considering factors beyond influencer exposure. Governments, educational institutions, and social media platforms can collaborate to promote more educational financial content. This study contributes to a deeper understanding of the role of financial influencers on social media in shaping Gen Z's financial literacy and expands insights into how various factors, including education, influence individual financial behavior.]]>
<![CDATA[Digital Transformation of Women-Owned MSMEs: Marketing Strategies to Adapt to The Dynamics of Consumer Behavior in The Digital Era ]]>
<![CDATA[Octafia, Srimona]]>;
<![CDATA[Malik, Rio Andika]]>;
<![CDATA[Widia, Elsa]]>
<![CDATA[ Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 2 (2025): September ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v9i2.24504
<![CDATA[Women-owned MSMEs play a strategic role in the national economy. However, many women MSMEs do not yet have adequate digital capacity to respond to changes in consumer behavior that now rely on technology in making purchasing decisions. In addition, structural barriers such as limited access to technology and capital, as well as socio-cultural barriers such as gender stereotypes and double workloads, complicate the process of adopting digitalization. Although many studies discuss these challenges, there are still limited studies that specifically explore the digital marketing strategies implemented by women-owned MSMEs in response to the dynamics of consumer behavior, especially in the local context. This study aims to analyze the digital marketing strategies adopted by women-owned MSMEs in Padang City. The approach used is a mixed method with an explanatory sequential design, starting with a survey of 125 women MSMEs, followed by in-depth interviews. The findings of this study indicate a significant shift in consumer behavior in the digital era, emphasizing the importance of convenience and ease in purchasing decisions. Therefore, it is crucial for women-led MSMEs to understand these behavioral changes and master appropriate marketing strategies to thrive in this evolving market landscape.]]>
