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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Lisa Gresti Sella Damanik
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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The Influence of Work Life Balance, Organizational Culture, and Emotional Intelligence on Employee Performance with Job Satisfaction as Intervening Variable at PT. Pos Indonesia (Persero) Pematang Siantar Lisa Gresti Sella Damanik; Paham Ginting; Elisabet Siahaan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6956

Abstract

This study aims to examine the effect of work-life balance, organizational culture, emotional intelligence directly or indirectly through job satisfaction on employee performance at PT Pos (Persero) Pematang Siantar Office. This type of research is descriptive with a quantitative data approach. The population in this study were employees at PT Pos Kantor (Persero) Pematang Siantar, amounting to 51 people and the sample in this study also amounted to 51 people. The data collection method used in this research is by using questionnaires, interviews and observations. The data analysis technique used is path analysis with the help of SPSS. The results of this study found that work-life balance has a significant effect on job satisfaction and employee performance, organizational culture has a significant effect on job satisfaction and employee performance, emotional intelligence has a significant effect on job satisfaction and employee performance. Job satisfaction is able to significantly mediate the effect of work-life balance, organizational culture, emotional intelligence on employee performance.
Implementasi Manajemen Pemasaran Digital dalam Rangka Optimalisasi Bisnis Digital Berbasis Komunitas pada Generasi Muda di Kota Jayapura Indra Eka Wardana Toii; Xenia Irene Sandy Landjang; Yuni Riskita Mangopo; Lisa Gresti Sella Damanik; Rizka Cintya Edwar
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 3 No. 2 (2026): Mei: Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v3i2.3261

Abstract

This community service program aims to implement digital marketing management strategies to optimize community based digital businesses among young generations in Jayapura City. The rapid development of digital technology has created significant opportunities for youth to develop digital businesses. however, limitations in marketing knowledge, content creation skills, and the use of digital platforms remain major challenges. This program was conducted through training, mentoring, and practical workshops focusing on digital marketing management, including market segmentation, branding strategy, social media marketing, content planning, digital advertising, and evaluation using digital analytics. The participants consisted of young entrepreneurs and youth communities who are actively involved in small scale digital business activities. The results of the program indicate an improvement in participant’s understanding and skills in managing digital marketing strategies, particularly in building brand identity, optimizing social media engagement, and designing digital promotional content. In addition, participants were able to develop structured digital marketing plans and apply them to their business activities. This program contributes to strengthening youth capacity in Jayapura City to compete in the digital economy through sustainable community based business development.
Co-Authors Elisabet Siahaan paham ginting Rizka Cintya Edwar Toii, Indra Eka Wardana Xenia Irene Sandy Landjang Yuni Riskita Mangopo