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PENGARUH CONTENT MARKETING DAN BRAND IMAGE THEYUJI TERHADAP KEPUTUSAN PEMBELIAN Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.281

Abstract

This study aims to determine the effect of content marketing and brand image on purchasing decisions at the Theyuji Scraft store in Sorong City. This study uses a quantitative method. with a sample of 130 people. The quantitative data used in the study uses a Likert scale and the analysis used in this study is multiple regression and then the data is processed using SPSS 20. The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions
Pelatihan Teknis Pembuatan Laporan Keuangan Berbasis SIAPIK Bagi Pelaku UMKM Kuliner Pemula di Kota Jayapura Erari, Anita; Attamimi, Yasir; Kuddy, Aprianto La'lang; Ahlia, Isma Shalihi; Sitompul, Fanny Kristin Tantyah; Setiarini, Neni; Mangopo, Yuni Riskita
Cenderabakti: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2024): Periode Oktober
Publisher : Jurusan Manajemen dan Bisnis Fakultas Ekonomi dan Bisnis Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55264/cdb.v3i2.36

Abstract

The implementation of Technical Training for Making Financial Reports Based on the SIAPIK Financial Information Recording Application System for UMKM Beginner Culinary in Jayapura City, this training to improve the skills and knowledge of culinary business actors in more professional and systematic financial management. This training was attended by 24 participants who are culinary business actors, who are beginners. Through this training, they can have basic knowledge of simple accounting principles and practical use of applications as a form of recording their financial information. This training is carried out through an operational and practical approach and is technology-based, namely with materials in the form of an introduction to the basic functions of the SIAPIK application, as well as direct practice in operating it. The achievements obtained through this training are that participants become aware of making financial records in accordance with accounting standards. Participants also have accounts in the SIAPIK application system. Thus, what has been obtained through this training is a supporting factor for the development of UMKM owned by participants.
Data Processing Training Using Partial Least Squares (PLS) for Management Students on Quantitative Research Edwar, Rizka Cintya; Khairunnisa, Ayang; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.1312

Abstract

Quantitative research is one of the key pillars in the development of science and technology. In this era of globalization, the ability to conduct quality research has become essential for students, especially management students. One of the popular and effective statistical methods for quantitative research is Partial Least Squares (PLS). This community engagement activity aims to enhance the knowledge and skills of management students in processing quantitative data using PLS methods for their research. The training was conducted over two days with a total of 30 final-semester students participating in the drafting of the thesis. The training material includes basic PLS concepts, measurement models, structural models, the operation of SmartPLS software, as well as the interpretation of the analysis results. The methods used in this training are lectures, demonstrations, and practical practice. The results of this training show an improved understanding of the PLS concept, the ability to operate PLS software, and the ability to correctly interpret analysis results by students. This training is expected to improve the quality of students' research and prepare them for the world of management work
The Rule of Work Environment and Discipline on the Performance of Bank Muamalat Employees in Sorong City Damanik, Lisa Gresti Sella; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 4 No. 2 (2024): Articles Research November 2024
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v4i2.505

Abstract

This study aims to analyze the influence of work environment and work discipline on improving the performance of Muamalat Bank employees throughout Sorong City. The method used in this study is a quantitative method. The number of samples used was 36 Muamalat Bank employees throughout Sorong City. The 36 respondents are permanent employees from Bank Muamalat and the reason the author used a sample of permanent employees is because they tend to have a higher commitment to the organization because they have invested time and energy in the long term. The data collection technique was by distributing and distributing questionnaires to predetermined samples. Furthermore, it was processed using the SPSS (Statistical Program for Social Science) analysis technique. The results of this study indicate that (1) the work environment has a positive and significant effect on the performance of Muamalat Bank employees throughout Sorong City, (2) work discipline has a negative and insignificant effect on the performance of Muamalat Bank employees throughout Sorong City. So it can be concluded that hypothesis 1 can be accepted while hypothesis 2 is not accepted.  
The Effect of Price, Product Quality, Service Quality on Consumer Purchase Decisions at Solaria Cafe and Restaurant, Sorong City Landjang, Xenia Irene Sandy; Edwar, Rizka Cintya; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Jurnal Ekonomi Lembaga Layanan Pendidikan Tinggi Wilayah I Vol. 4 No. 2 (2024): Articles Research November 2024
Publisher : LLDIKTI Wilayah 1 Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54076/juket.v4i2.509

Abstract

Business competition in this era of globalization seems increasingly tight along with the increasing business competition, consumers or buyers are increasingly careful in choosing products in terms of purchasing decisions. This study aims to analyze the effect of price, product quality and service quality on consumer purchasing decisions at the Solaria Café and Resto, Sorong City. The method used in this study is the quantitative method. The number of samples used was 190 consumers of the Solaria Café and Resto, Sorong City. Then the data collection technique by distributing and distributing questionnaires to predetermined samples. Furthermore, the data is processed using the SPSS analysis technique. The results of this study indicate that (1) Price has a positive and significant influence on consumer purchasing decisions (2) Product quality has a positive and significant influence on consumer purchasing decisions (3) Service quality has a positive influence on consumer purchasing decisions, this influence is not significant. So it is concluded that hypotheses 1 and 2 in this study are accepted while hypothesis 3 is not accepted.
Analisis Pengelolaan Pajak dan Retribusi Dalam Peningkatan Pendapatan Asli Daerah Kota Jayapura Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Lambe, Kristian H. P.; Jaya, Amir
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 8 No 1 (2025): Artikel Riset Januari 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v8i1.1887

Abstract

Pengelolaan pajak dan retribusi daerah adalah suatu teknik yang terdiri dari perencanaan, pengorganisasian, pergerakan atau pelaksanaan, dan pengendalian atau pengawasan yang dilakukan dalam rangka menetapkan dan mencapai tujuan tertentu melalui penggunaan sumber daya manusia dan lainnya. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengelolaan pajak daerah dan retribusi daerah dalam peningkatan Pendapatan Asli Daerah kota Jayapura dengan empat aspek yaitu perencanaan, pengorganisasian, pelaksanaan, dan pengawasan. Data yang digunakan dalam penelitian ini yaitu data primer berupa wawancara dengan pihak terkait dan data sekunder berupa laporan Target dan Realisasi Penerimaan Pendapatan Daerah Kota Jayapura tahun 2018-2022. Penelitian ini dilakukan di kantor Badan Pendapatan Daerah Kota Jayapura. Metode analisis data yang digunakan yaitu analisis deskriptif kualitatif. Hasil dari penelitian ini menunjukkan bahwa pengelolaan pajak dan retribusi daerah di kota Jayapura secara garis besar telah dilakukan secara efektif; pengelolaan pajak dan retribusi daerah terhadap pendapatan asli daerah kota Jayapura dilakukan dengan beberapa aspek yaitu pertama, perencanaan dimana dilakukan untuk menyusun rencana-rencana dalam pengelolaan dan menetapkan target yang harus dicapai. Kedua yaitu pengorganisasian, dimana dilakukan pembagian tugas para pegawai, ketiga yaitu pelaksanaan, setiap tugas yang diberikan dilaksanakan sesuai dengan SOP dan tanggungjawab. Serta yang keempat yaitu pengawasan, dilakukan pengawasan terhadap usaha-usaha dengan alat Terminal Monitoring Device (TMD) dan Mobile Payment Online System (MPOS).