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All Journal Jurnal Ilmiah Manajemen Kesatuan Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Bussman Journal : Indonesian Journal of Business and Management Jurnal Manajemen Dan Akuntansi Medan
Toii, Indra Eka Wardana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH CONTENT MARKETING DAN BRAND IMAGE THEYUJI TERHADAP KEPUTUSAN PEMBELIAN Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.281

Abstract

This study aims to determine the effect of content marketing and brand image on purchasing decisions at the Theyuji Scraft store in Sorong City. This study uses a quantitative method. with a sample of 130 people. The quantitative data used in the study uses a Likert scale and the analysis used in this study is multiple regression and then the data is processed using SPSS 20. The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions
PENGEMBANGAN POTENSI SUMBER DAYA LAUT MELALUI PELATIHAN KERUPUK KERANG LOKAN DI RAJA AMPAT Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Toii, Indra Eka Wardana; Azelya, Iis
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.383

Abstract

The community service activity with the theme "Training on Making Crackers from Locan Shellfish" was carried out in October 2024 in Kampung Gamta, Misol Barat District, Raja Ampat Regency. The purpose of this activity is to develop the potential of marine resources, particularly locan shellfish, which has so far been used mainly as a supplementary food, by processing it into crackers made from locan shellfish. This training involved 17 participants and was conducted using a systematic approach with the PDCA (Plan-Do-Check-Act) method, which consists of planning, implementation, evaluation, and follow-up stages. Through this training, it is hoped that the community will develop skills in producing crackers, create a local flagship product, and open new business opportunities that have the potential to increase household income in Kampung Gamta.
ANALISIS PENILAIAN TINGKAT KESEHATAN BANK MENGGUNAKAN METODE CAMEL SELAMA PANDEMI (STUDI KASUS PADA PT. BPD PAPUA PERIODE 2021-2023) Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.128

Abstract

This research was conducted to evaluate the health condition of banks during the COVID-19 pandemic. The analysis was carried out using the CAMEL approach, using several financial ratios, namely CAR (Capital Adequacy Ratio), KAP (Productive Asset Quality), ROE (Return on Equity), BOPO (Operating Costs to Operating Income), and LDR (Loan to Deposit Ratio). The method used in this study is descriptive with a quantitative approach. The data analyzed is sourced from the Published Financial Statements of PT. BPD Papua during the period 2021 to 2023. The results of the analysis show that during the pandemic, the level of financial health of PT. BPD Papua is generally in the healthy category, supported by high capital strength, good credit and expense management, and stable liquidity conditions.
Enhancing Employee Productivity Through Effective Occupational Health and Safety Practices Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Harju, Leon Mitra; Toii, Indra Eka Wardana; Mangopo, Yuni Riskita
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 2 (2025): Jurnal Manajemen dan Akuntansi Medan Juli 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i2.5845

Abstract

Background: Occupational health and safety (OHS) programs are essential for ensuring the well-being of employees, particularly in sectors with high-risk environments such as the energy industry. Despite the existence of OHS programs, the effectiveness of these programs in enhancing employee productivity remains underexplored in certain regions. This research focuses on PT PLN UP3 Sorong, a state-owned company in Indonesia, to examine the impact of OHS on employee productivity. Research Objective: The purpose of this study is to analyze the effect of OHS on employee work productivity at PT PLN UP3 Sorong. Research Method: This quantitative study employs a descriptive causal design to examine the relationship between OHS and work productivity. The data were collected from 35 employees of PT PLN UP3 Sorong through questionnaires. Data analysis was conducted using simple linear regression with the help of SPSS software. Results: The findings reveal that OHS has a significant and positive effect on employee productivity. The results indicate that improvements in OHS practices lead to an increase in work productivity among employees. The statistical analysis shows that the implementation of OHS is crucial in boosting employee performance, and the correlation between the variables is strong. Conclusion: The study concludes that OHS significantly contributes to enhancing employee productivity at PT PLN UP3 Sorong. The findings emphasize the importance of investing in OHS programs to improve employee well-being and organizational performance. Companies, especially state-owned enterprises, should prioritize these programs for sustained productivity.
Influence of Electronic Trust, Satisfaction, and Engagement on Consumption Behavior in Mobile Legends Players Toii, Indra Eka Wardana; Sari, Nur Mila; Landjang, Xenia Irene Sandy; Harikedua, Alfani Laura
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3771

Abstract

The rapid rise of electronic sports, particularly Mobile Legends: Bang Bang, has reshaped digital consumption behavior in regional areas like Jayapura City. This study investigates the influence of electronic trust, electronic satisfaction, and consumer electronic sport engagement on electronic consumption behavior among Mobile Legends players. Using a quantitative causal research design, data were collected from 150 active players aged 18 years or older in Jayapura through purposeful sampling. An online questionnaire with a five-point Likert scale was distributed via WhatsApp, and data were analyzed using SmartPLS software to evaluate direct relationships. The results show that electronic trust significantly enhances electronic satisfaction, which in turn drives consumer electronic sport engagement and electronic consumption behavior. Consumer electronic sport engagement also directly influences electronic consumption behavior. However, electronic trust does not directly affect engagement or consumption. These findings highlight the critical roles of satisfaction and engagement in encouraging digital purchases in electronic sports. Game developers and local organizers in Jayapura should enhance platform usability and host community events to boost satisfaction and engagement, thereby fostering greater consumption among players in regional markets.
The Influence of Perceived Usefulness, Ease of Use, Security, and Trust on Intention to Use DANA E-Wallet Rante, Yohanis; Toii, Indra Eka Wardana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3877

Abstract

Micro, Small, and Medium Enterprises play a crucial role in Indonesia’s economy, particularly in North Sumatra, yet struggle to access Islamic banking financing due to internal and external challenges. This study seeks to develop strategies for enhancing partnership-based financing for these enterprises within Islamic banks. Employing the Analytic Network Process, the research engaged nine key informants from academia, regulatory bodies, and Islamic banking practitioners through in-depth interviews and pairwise comparison questionnaires to prioritize solutions. Findings reveal that insufficient bank staff expertise in understanding the needs of these enterprises is the primary internal barrier, while dependence on personal or informal capital poses the main external obstacle. Key strategies include targeted staff training, fostering multi-stakeholder partnerships, promoting enterprise products digitally, and implementing policies for financing subsidies and collaboration forums. This study provides a strategic framework for inclusive, sharia-compliant financing to drive regional economic growth. Limited to North Sumatra with a small informant sample, the findings may not fully apply elsewhere. The proposed strategies offer practical guidance for banks and policymakers to strengthen financing ecosystems, promoting sustainable development for these enterprises.
Co-Authors Azelya, Iis Damanik, Lisa Gresti Sella Harikedua, Alfani Laura Harju, Leon Mitra Landjang, Xenia Irene Sandy Mangopo, Yuni Riskita Nur Mila Sari Rizka Cintya Edwar Yohanis Rante Yuni Riskita Mangopo