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PENGARUH CONTENT MARKETING DAN BRAND IMAGE THEYUJI TERHADAP KEPUTUSAN PEMBELIAN Toii, Indra Eka Wardana; Edwar, Rizka Cintya; Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Damanik, Lisa Gresti Sella
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.281

Abstract

This study aims to determine the effect of content marketing and brand image on purchasing decisions at the Theyuji Scraft store in Sorong City. This study uses a quantitative method. with a sample of 130 people. The quantitative data used in the study uses a Likert scale and the analysis used in this study is multiple regression and then the data is processed using SPSS 20. The results of this study indicate that content marketing has a positive and significant effect on purchasing decisions and brand image has a positive and significant effect on purchasing decisions
Sosialisai Kesadaran Terkait Ketertiban Masyarakat di Pulau Soop Akmal Ridwan; Edwar, Rizka Cintya; Digor Mufti; Munifa; Indra Eka Wardana Toii
Abdimas: Papua Journal of Community Service Vol. 7 No. 1 (2025): Januari
Publisher : Lembaga Pengembangan dan Pengabdian Masyarakat Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/pjcs.v7i1.4009

Abstract

Kegiatan kuliah kerja nyata (KKN) Di laksanakan pada Hari selasa 6 agustus 2024 bertempat di smp negeri 9 kota sorong kelurahan soop. Metode yang di gunakan dalam kegiatan ini adalah sosialisasi kesadaran ketertiban masyarakat pulau soop. Kesadaran yang di harapkan dapat melahirkan kertiban umum demi menjaga keamanan dan kenyamanan dalam lingkungan masyarakat itu sendiri,ini juga dapat di artikan sebagai prinsip dasar untuk menjaga kehidupan berdampingan yang damai. Sebab kita ketahui bersama akhir-akhir ini tindak kejahatan cukup marak terjadi, maka lewat sosialisasi ini kami berharap ada perubahan sosial di masyarakat kelurahan soop terkait ketertiban dalam bermasyarakat.
Tariff of Indonesia Case Based Groups (INA-CBG’s) and Real Tariff on Acute Gastroenteritis Patient National Health Insurance in Inpatient Unit Class I District General Hospital Undata Palu Nur Mila Sari; Miftahul Haerati Sulaiman; Khairunisaa; Nur Azizah Azzahra; Muh. Ryman Napirah; Indra Eka Wardana Toii
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 4: October 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i4.6003

Abstract

Hospitals are required to provide tariffs that can be reached by the general public. This cost of service problem becomes very important so as to encourage all elements concerned, to calculate in real how much the cost of hospital services. Undata Palu Public Hospital has never done real tariff calculation analysis by hospital, where the difference or comparison result will show how exactly impact of INA-CBG's tariff payment system on finance or hospital income. The purpose of this study is to see and know the difference between INA-CBG's tariff and real hospital tariff in GEA patients of JKN participants in the first class hospital unit of Undata Palu Public Hospital. This research type is quantitative with descriptive method. Data were retrospectively taken from BPJS claim files and medical records of patients. The research object was medical record of inpatient with diagnose of Acute Gastroenteritis (GEA) at Undata Hospital with code of INA-CBG's K-4-17-I and K-4-17-II period January - September 2017. The difference between the INA-CBG's tariff and the real tariff of the hospital by the total difference between the INA-CBG's tariff and the real tariff of the hospital is Rp. 38,515,292, for total INA-CBG's tariff of Rp. 127,432,300 and the real rate of hospital is Rp. 88,917,008. So overall it shows that INA-CBG's tariff is higher than the real rate in hospital. It is recommended to calculate the difference between INA-CBG's tariff and the real tariff of hospitals with different cases, so as to know the applicable cross subsidies between diseases that are beneficial and detrimental to the hospital.
The Role of Digital Technology in Enhancing Human Resource Management in Village Government : A Literature Review Mikhael Jibrael Balo; Feliks Arfid Guampe; Novi Maryam Lempao; Indra Eka Wardana Toii
Digital Innovation : International Journal of Management Vol. 1 No. 4 (2024): Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v1i4.214

Abstract

Digital transformation in village governance has become a primary strategy for enhancing efficiency and effectiveness in human resource (HR) management. This study aims to analyze the implementation of digital technology in village government HR management and its impact on productivity and administrative efficiency. Employing a systematic literature review method, this research examines implementation trends, success factors, challenges, and optimal strategies for digitalization in HR management at the village level. The findings indicate that the adoption of technologies such as electronic Human Resource Management (e-HRM), cloud computing, and village information systems contributes to faster administration, increased accountability, and optimized performance of village officials. However, challenges remain in technology adoption, including low digital literacy among village officials, limited information and communication technology (ICT) infrastructure, as well as regulatory and policy constraints. To overcome these hurdles, a comprehensive strategy is required, encompassing capacity building through training, strengthening digital infrastructure, and fostering collaboration among central government, village governments, and the private sector. With appropriate policy implementation, the integration of digital technology in village-level HR management can improve public service quality and support more modern and responsive governance.
Sosialisasi Pengelolaan Pendapatan Rumah Tangga untuk Pencegahan Stunting di Desa Wera Kecamatan Pamona Puselemba Kabupaten Poso Novi Maryama Lempao; Feliks Arfid Guampe; Mikhael Jibrael Balo; Septian Aditya Kolompo; Olvit Olniwati Kayupa; Join Hengkeng; Indra Eka Wardana Toii; Fredrik Bastian Kawani
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 4 (2024): November : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i4.1197

Abstract

Stunting is a health problem that is still a challenge in Indonesia, especially in areas with low economic conditions. One of the contributing factors is less than ideal parenting due to limited knowledge in managing household income to meet children's nutritional needs. This community service activity aims to improve housewives' understanding of financial management and the selection of nutritious food at low cost to support stunting prevention. This activity was carried out in Wera Village, Pamona Puselemba District, Poso Regency, involving seven families with stunted children, integrated health post cadres, and community leaders. The method used was practice-based training that included lectures, group discussions, household budget preparation simulations, and demonstrations of selecting nutritious food at low cost. Evaluation was carried out through pre-tests and post-tests, participatory observations, and activity documentation. The results of the pre-test and post-test showed an increase in participants' understanding by 75.7%, with an average score increasing from 45.8 to 80.5. The indicator with the highest increase was the ability to prepare a simple family budget (87.5%), followed by an understanding of the importance of balanced nutrition (70.0%) and the selection of nutritious food at low cost (70.8%). The response of the participants was very positive, shown by enthusiasm in the discussion and active involvement in the practice of preparing a budget and demonstration of selecting food ingredients. This activity succeeded in increasing household financial literacy and awareness of the importance of nutrition in the family. The practice-based approach has proven effective in improving participants' understanding and skills. For the sustainability of the program, further assistance and collaboration with posyandu cadres and the village government are needed to ensure sustainable implementation in preventing stunting.
The use of E-Payment Method and Its Influences on Student’s Payment Transaction Method in Jayapura City Indra Eka Wardana Toii; Xenia Irene Sandy Landjang; Rizka Cintya Edwar; Alfani Laura Harikedua; Nur Mila Sari
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.5960

Abstract

The purpose of this study is to describe the perspective of students in Jayapura city using the e-payment method in every payment transaction. The method used in this study is a quantitative method. The respondents selected were students who were carrying out lecture activities in Jayapura city. The results of the study found and concluded that the e-payment method is a new breakthrough in payment transactions that affect students who carry out lecture activities in Jayapura city. With the e-payment method, students in Jayapura city can make non-cash payment transactions and can reduce the use of cash as a means of payment. The results of this study indicate that the e-payment and payment transaction variables show valid and reliable results. The coefficient of determination value of the research results shows the ability of the e-payment variable in its influence on payment transactions by 57% and the rest are variables not discussed in this study. The results of the regression equation Y = 3.491 + 0.786X show a positive direction coefficient result from e-payment on payment transactions and the hypothesis results show positive and significant results of e-payment on student payment transactions in Jayapura city, in the sense that with the existence of the e-payment payment method, students in Jayapura are much freer and much more motivated to make purchases in this case referring to payment transaction activities that are more in line with a practical lifestyle.
PENGEMBANGAN POTENSI SUMBER DAYA LAUT MELALUI PELATIHAN KERUPUK KERANG LOKAN DI RAJA AMPAT Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Mangopo, Yuni Riskita; Landjang, Xenia Irene Sandy; Toii, Indra Eka Wardana; Azelya, Iis
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.383

Abstract

The community service activity with the theme "Training on Making Crackers from Locan Shellfish" was carried out in October 2024 in Kampung Gamta, Misol Barat District, Raja Ampat Regency. The purpose of this activity is to develop the potential of marine resources, particularly locan shellfish, which has so far been used mainly as a supplementary food, by processing it into crackers made from locan shellfish. This training involved 17 participants and was conducted using a systematic approach with the PDCA (Plan-Do-Check-Act) method, which consists of planning, implementation, evaluation, and follow-up stages. Through this training, it is hoped that the community will develop skills in producing crackers, create a local flagship product, and open new business opportunities that have the potential to increase household income in Kampung Gamta.
ANALISIS PENILAIAN TINGKAT KESEHATAN BANK MENGGUNAKAN METODE CAMEL SELAMA PANDEMI (STUDI KASUS PADA PT. BPD PAPUA PERIODE 2021-2023) Landjang, Xenia Irene Sandy; Mangopo, Yuni Riskita; Toii, Indra Eka Wardana; Damanik, Lisa Gresti Sella
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 1 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i1.128

Abstract

This research was conducted to evaluate the health condition of banks during the COVID-19 pandemic. The analysis was carried out using the CAMEL approach, using several financial ratios, namely CAR (Capital Adequacy Ratio), KAP (Productive Asset Quality), ROE (Return on Equity), BOPO (Operating Costs to Operating Income), and LDR (Loan to Deposit Ratio). The method used in this study is descriptive with a quantitative approach. The data analyzed is sourced from the Published Financial Statements of PT. BPD Papua during the period 2021 to 2023. The results of the analysis show that during the pandemic, the level of financial health of PT. BPD Papua is generally in the healthy category, supported by high capital strength, good credit and expense management, and stable liquidity conditions.
Enhancing Employee Productivity Through Effective Occupational Health and Safety Practices Edwar, Rizka Cintya; Damanik, Lisa Gresti Sella; Harju, Leon Mitra; Toii, Indra Eka Wardana; Mangopo, Yuni Riskita
Jurnal Manajemen Dan Akuntansi Medan Vol. 7 No. 2 (2025): Jurnal Manajemen dan Akuntansi Medan Juli 2025
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v7i2.5845

Abstract

Background: Occupational health and safety (OHS) programs are essential for ensuring the well-being of employees, particularly in sectors with high-risk environments such as the energy industry. Despite the existence of OHS programs, the effectiveness of these programs in enhancing employee productivity remains underexplored in certain regions. This research focuses on PT PLN UP3 Sorong, a state-owned company in Indonesia, to examine the impact of OHS on employee productivity. Research Objective: The purpose of this study is to analyze the effect of OHS on employee work productivity at PT PLN UP3 Sorong. Research Method: This quantitative study employs a descriptive causal design to examine the relationship between OHS and work productivity. The data were collected from 35 employees of PT PLN UP3 Sorong through questionnaires. Data analysis was conducted using simple linear regression with the help of SPSS software. Results: The findings reveal that OHS has a significant and positive effect on employee productivity. The results indicate that improvements in OHS practices lead to an increase in work productivity among employees. The statistical analysis shows that the implementation of OHS is crucial in boosting employee performance, and the correlation between the variables is strong. Conclusion: The study concludes that OHS significantly contributes to enhancing employee productivity at PT PLN UP3 Sorong. The findings emphasize the importance of investing in OHS programs to improve employee well-being and organizational performance. Companies, especially state-owned enterprises, should prioritize these programs for sustained productivity.
Influence of Electronic Trust, Satisfaction, and Engagement on Consumption Behavior in Mobile Legends Players Toii, Indra Eka Wardana; Sari, Nur Mila; Landjang, Xenia Irene Sandy; Harikedua, Alfani Laura
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3771

Abstract

The rapid rise of electronic sports, particularly Mobile Legends: Bang Bang, has reshaped digital consumption behavior in regional areas like Jayapura City. This study investigates the influence of electronic trust, electronic satisfaction, and consumer electronic sport engagement on electronic consumption behavior among Mobile Legends players. Using a quantitative causal research design, data were collected from 150 active players aged 18 years or older in Jayapura through purposeful sampling. An online questionnaire with a five-point Likert scale was distributed via WhatsApp, and data were analyzed using SmartPLS software to evaluate direct relationships. The results show that electronic trust significantly enhances electronic satisfaction, which in turn drives consumer electronic sport engagement and electronic consumption behavior. Consumer electronic sport engagement also directly influences electronic consumption behavior. However, electronic trust does not directly affect engagement or consumption. These findings highlight the critical roles of satisfaction and engagement in encouraging digital purchases in electronic sports. Game developers and local organizers in Jayapura should enhance platform usability and host community events to boost satisfaction and engagement, thereby fostering greater consumption among players in regional markets.