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All Journal POLITICO REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Studies in Social Sciences and Humanities POLITICO
Iffan Gallant El Muhammady
Universitas Muhammadiyah Jember
Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat

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Digital Branding and Revitalization, as an Effort to Improve the Image and Income of MSMEs in Blimbingsari Village, Banyuwangi Regency Wafa, Ali; Angin, Ria; El Muhammady, Iffan Gallant
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 5, No 2 (2024): REKA ELKOMIKA
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v5i2.178-191

Abstract

The existence of Blimbingsari beach as a buffer tourism in the central Banyuwangi area, has decreased visitor interest every year. The decline is caused by 3 most pressing problems, including; 1) Unreasonable culinary selling prices; 2) Piles of beach garbage; and 3) Poor beach appearance/atmosphere. These problems have begun to threaten the people who depend on beach activities for their economy. Funding support provided by the Ministry of Education, through the PPK Ormawa 2023 program. Provide a commitment to empowerment, to prevent threats to the welfare of beach communities due to decreased visitor interest. Carried out for 4 months productively, using a Participatory Action Research (PAR) approach. Qualitatively, the beach community has shown positive behavioral changes. These changes are marked by; Equitable culinary selling prices; Routine beach cleaning activities; and supporting the revitalization of the beach appearance. These changes contribute to restoring interest in tourist visits, as evidenced by an increase in tourist ticket sales.
Co-Authors Achmad Chusairi Ahmad Suryono Ali Wafa Handayani, Panca Kursistin Haressa Lintang Rizkika Mukid, Zainul Ria Angin, Ria Rizkika, Haressa Lintang Robit Syaifan Nawas Widyarini , Nurlaela