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All Journal JIEMS (Journal of Industrial Engineering and Management Systems) JURNAL PEMASARAN KOMPETITIF LAN TABUR: JURNAL EKONOMI SYARIAH
Malkan Yahya Abdillah
Universitas Islam Negeri Sumatera Utara
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP LOYALITAS KONSUMEN PADA KANTIN UNIVERSITAS ISLAM NEGERI SUMATERA UTARA Malkan Yahya Abdillah; Nurhafifah Saragih; Siti Aisyah
JIEMS (Journal of Industrial Engineering and Management Systems) Vol 15, No 2 (2022): Journal of Industrial Engineering and Management Systems
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jiems.v15i2.3765

Abstract

This study aims to determine the effect of supply chain management on consumer loyalty in the canteen of the State Islamic University of North Sumatra partially. The method used in this study is a quantitative research method of causal associative research. Data was collected using the method of observation, questionnaires, and documentation studies. The number of respondents used is (N) = 30. Data processing in this study was carried out using validity, reliability, and simple linear regression analysis. Validity test results show that r-Value > r-Table is 0.361, and the test results reliably indicate that the value of Cronbach's Alpha is greater than 0.6, so that all instruments used in each variable can be said to be valid and reliable. The results of the t-test indicate that the t-count value obtained from the supply chain management (X) variable is 4.188 which is greater than the t-table value of 2.042. Based on its significance value, the supply chain management variable (X) is 0.000, which is smaller than 0.05. The results of this hypothesis test indicate that H0 is rejected and Ha is accepted, which means that partially there is a positive and significant effect of supply chain management on consumer loyalty.
Analisis Strategi Segmenting, Targeting, dan Positioning pada Restoran Mie Aceh Agam Jaya Malkan Yahya Abdillah; Suhairi Suhairi; Imamsyah Imamsyah; Yudi Bimantaka
Jurnal Pemasaran Kompetitif Vol 6, No 2 (2022): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i2.27949

Abstract

Penelitian ini bertujuan untuk mengetahui analisis strategi segmenting, targeting, dan positioning (STP) pada Restoran Mie Aceh Agam Jaya. Metode penelitian yang penulis gunakan berjenis metode deskriptif dengan pendekatan secara kualitatif. Pengumpulan data pada penelitian ini menggunakan metode observasi, wawancara, dan studi dokumentasi dengan pemilik restoran sebagai narasumbernya, hal ini dikarenakan pemilik toko mengetahui segala strategi dan kegiatan yang ada didalam restoran tersebut. Data dari penelitian ini disajikan dengan menggunakan strategi segmenting, targeting, dan positioning (STP). Hasil dari penelitian ini menunjukkan bahwa Pihak restoran telah melakukan dan menerapkan strategi STP pada restorannya. Strategi segmenting didasarkan pada 4 segmen, yaitu demografis, geografis, psikografis, dan perilaku. Target konsumen restoran adalah semua kalangan, baik secara gender ataupun umur. Citra produk dan layanan berkualitas diposisikan oleh pihak restoran untuk menjadi daya saingnnya.
Analisis Strategi Segmenting, Targeting, dan Positioning pada Restoran Mie Aceh Agam Jaya Malkan Yahya Abdillah; Suhairi Suhairi; Imamsyah Imamsyah; Yudi Bimantaka
Jurnal Pemasaran Kompetitif Vol 6, No 2 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i2.27949

Abstract

Penelitian ini bertujuan untuk mengetahui analisis strategi segmenting, targeting, dan positioning (STP) pada Restoran Mie Aceh Agam Jaya. Metode penelitian yang penulis gunakan berjenis metode deskriptif dengan pendekatan secara kualitatif. Pengumpulan data pada penelitian ini menggunakan metode observasi, wawancara, dan studi dokumentasi dengan pemilik restoran sebagai narasumbernya, hal ini dikarenakan pemilik toko mengetahui segala strategi dan kegiatan yang ada didalam restoran tersebut. Data dari penelitian ini disajikan dengan menggunakan strategi segmenting, targeting, dan positioning (STP). Hasil dari penelitian ini menunjukkan bahwa Pihak restoran telah melakukan dan menerapkan strategi STP pada restorannya. Strategi segmenting didasarkan pada 4 segmen, yaitu demografis, geografis, psikografis, dan perilaku. Target konsumen restoran adalah semua kalangan, baik secara gender ataupun umur. Citra produk dan layanan berkualitas diposisikan oleh pihak restoran untuk menjadi daya saingnnya.
Cash Waqf and Religious Moderation: A New Path To Strengthen Pancasila Values Among Indonesian Muslim Youth Muhammad Syukri Albani Nasution; Budi Harianto; Fauzi Arif Lubis; Wulan Dayu; Imam El Islamy; Bambang Lesmono; Malkan Yahya Abdillah; Rudy Rifalgi
Lan Tabur: JURNAL EKONOMI SYARIAH Vol. 8 No. 1 (2026): September
Publisher : LAN TABUR: Jurnal Ekonomi Syariah The Islamic University of KH. Achmad Muzakki Syah Jember, East Java. Jember Jln. Manggar Gebang Poreng 139A Patrang Jember Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/lt.v8i1.251

Abstract

Introduction: Cash waqf has developed as an important instrument in Islamic social finance that connects religious commitment with socioeconomic empowerment. However, previous studies have mainly focused on cash waqf as a philanthropic and financial mechanism, while its role in strengthening civic values and social cohesion among Muslim youth remains limited. This study aims to examine how cash waqf management contributes to religious moderation and strengthens Pancasila values among Indonesian Muslim youth. Methods: This research employs a qualitative approach using in-depth interviews involving 68 participants from North Sumatra, Jakarta, Yogyakarta, and South Sulawesi. Data were analyzed through thematic analysis to identify patterns related to cash waqf practices, religious moderation, and civic values. Results: The findings reveal that cash waqf functions not only as a charitable instrument but also as a form of faith-based civic engagement that transforms religious values into socioeconomic actions. Religious moderation plays an important role in ensuring inclusive, transparent, and socially responsible waqf management. Furthermore, this study introduces the Faith-Based Civic Economy model, explaining how cash waqf can strengthen civic identity and social solidarity among Muslim youth. Conclusion and suggestion: The study concludes that productive cash waqf provides a strategic pathway for integrating Islamic social finance with Pancasila values through justice, welfare, and collective responsibility. Therefore, waqf institutions and policymakers should strengthen youth-oriented waqf programs, improve professional governance, and develop innovative cash waqf management strategies to achieve sustainable social empowerment.
Co-Authors Arifin Fauzi Lubis Bambang Lesmono Budi Harianto Imam El Islamy Imamsyah Imamsyah Muhammad Syukri Albani Nasution Nurhafifah Saragih Rudy Rifalgi Siti Aisyah Wulan Dayu Yudi Bimantaka