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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC)
Hommy Dorothy Ellyany Sinaga
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Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Comparison of Single Moving Average and Single Exponential Smoothing Methods in Estimating Jotun Brand Paint Inventory at Toko Cat Warna Baru Hanim Setya Ningrum; Neni Mulyani; Hommy Dorothy Ellyany Sinaga
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6927

Abstract

The research objective is to analyze comparison of single moving average and single exponential smoothing methods in estimating Jotun brand paint inventory at Toko Cat Warna Baru. This research uses qualitative research. This research is conducted at Toko Cat Warna Baru which is located at Jalan Sisingamangaraja Number 241, East Kisaran District, Asahan Regency. The data collection techniques used in this study used field research and library research. The framework in this research is problem identification, data collection, system analysis, system design, system implementation, and system testing. The results show that the lowest mean absolute percentage error error value in the single moving average method is 15.27% while the lowest mean absolute percentage error error value in the single exponential smoothing method is 12.11%. So, it can be concluded that the single exponential smoothing method is better than the single moving average method because it has a very small error value.
The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan Halim, Cheviria; Hommy Dorothy Ellyany Sinaga; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.108

Abstract

The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.
Co-Authors halim, cheviria Hanim Setya Ningrum Pesta Gultom