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Application of Interpretative Structural Modelling (ISM) In The Development of Barokah Chips on The Scale of The Household Industry In Unaaha District, Konawe Regency Heriyanto Heriyanto; Sarinah Sarinah; Rosmawaty Rosmawaty
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 3, No 1 (2022): April - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v3i1.26866

Abstract

       This study aims to determine the planning of implementing strategic policies in the development of Barokah chips. The method used in this research is Interpretative Structural Modeling (ISM) with this approach can determine the relationship between elements in the system. The results of this study are the factors are divided into four levels and are included in the autonomous, dependent, linkage, and independent sectors. The key factors that influence are all elements of actor factors/elements, constraints, needs and goals, one of which plays an important role in actor/stakeholder elements, namely farmers, traders, consumers, cooperatives and UMKM offices, financial institutions and the industry and trade offices as well as the consistency percentage results obtained. obtained from each element.
PENGARUH DIMENSI KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KARTU SELULER SIMPATI DI KOTA KENDARI Heriyanto Heriyanto; Patwayati Patwayati; Nasrul Nasrul; Isalman Isalman; Farhan Ramdhani Istianandar
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30910

Abstract

This study aims to determine both simultaneously and partially the effect of dimensions and product quality on the purchase of a simpathy cellular card in Kendari city. The population in this study is Kendari city residents who buy sympathy cards. Due to the infinite number of population, the determination of the sample used is accidental sampling. The data collection method in this study was to use a questionnaire. This study uses multiple linear regression analysis. The results showed that simultaneously and partially product quality and dimensions had a positive and significant effect on the purchase of a Simpati cellular card in the city of Kendari. That is, if the dimensions and quality of the product are good, it will tend to influence purchases