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All Journal An-Nisbah: Jurnal Ekonomi Syariah Asy-Syir'ah: Jurnal Ilmu Syari'ah dan Hukum Jurnal Ilmiah Ekonomi Islam IJBE (Integrated Journal of Business and Economics) al-Uqud : Journal of Islamic Economics Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Sosio e-kons International Journal of Supply Chain Management JURIS (Jurnal Ilmiah Syariah) Istinbath: Jurnal Hukum dan Ekonomi Islam Jurnal Samudra Ekonomi dan Bisnis FINANSIA : Jurnal Akuntansi dan Perbankan Syariah Jurnal Ilmiah Edunomika (JIE) El-Wasathiya: Jurnal Studi Agama Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Wahana Pendidikan JENTRE Devotion: Journal of Research and Community Service Edukasi: Journal of Educational Research An Nawawi JENTRE: Journal of Education, Administration, Training and Religion Journal of Applied Islamic Economics and Finance IIJSE An-Nisbah: Jurnal Ekonomi Syariah Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Asyari Hasan, Asyari
Institut Agama Islam Negeri (IAIN) Batusangkar
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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The Effect of Timely Guarantees Based on Kafalah Bil Ujrah on Shopee on Customer Satisfaction Dahlia, Iis; Hasan, Asyari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 8, No 2 (2025): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v8i2.8097

Abstract

Customer trust is a critical element in ensuring operational continuity and success of a marketplace platform. Shopee, one of the largest marketplaces in Indonesia, strives to increase customer satisfaction through various innovative programs, one of which is the Timely Guarantees Program based on the kafalah bil ujrah. This study aims to analyze kafalah bil ujrah in the timely guarantees program at shopee to increase customer satisfaction and user confidence in the marketplace in terms of delivery accuracy. This study aims to analyze kafalah bil ujrah in the timely guarantees program at shopee to increase customer satisfaction and user confidence in the marketplace in terms of delivery accuracy. Data were collected through questionnaires distributed to 300 respondents who are active shopee users. This research uses a quantitative approach with a survey method. The results showed that the implementation of the timely guarantees program using the kafalah bil ujrah contract significantly affected customer satisfaction. With this warranty, customers feel safer and more confident in making transactions. Descriptive analysis shows that the majority of respondents are satisfied with the timely guarantees program implemented by shopee. The results of multiple linear regression tests state that the variables of the timely guarantees program (x1) and the kafalah bil ujrah contract (x2) significantly affect customer satisfaction (y). The novelty of this research is that the significance of these results reinforces the importance of the guarantee mechanism in increasing customer trust and satisfaction on e-commerce platforms. The benefits of research are that it can increase trust with a clear time guarantee and certainty in claim settlement can increase trust in the shopee platform and provide a better understanding of the kafalah bil ujrah contract (guarantee on the basis of ujrah or fee) which may not be widely known by customers and sellers.
Co-Authors Aam Slamet Rusydiana, Aam Slamet Abdul Hamid Abdul Muthalib Ahmad Afif Alvadia R, Wirdaning Amrullah, Ata Anisya, Rabina Nur Ansyah, Fatri Apriani, Nurul Arafah, Santi Ardiyansyah, Tegar Arfarizan, Arfarizan Az-zahra, Inayya Binarni, Indah Cahyani, Maya Septi Chasan Fauzi, Muchammad Dwi Putri, Nazwa Eldwin Muhammad Euis Amalia Fachrini, Ariva Fadhillah, Muhammad Fikri Fathir, Imamudin Al Fathullah, Azmi Zikri Fitri Millenia, Hilwa Fitri, Zakiyyah Nur Hanafi, Muhammad Ridhwan Harahap, Muhammad Raja Perkasa Alam Iis Dahlia, Iis Katamsi, Etom Khomariyah, Nurul Kinanti, Tembang Limatahu, Nadia Sintia Ayu Lutfiah, Hanifah Mega Oktaviany Mohammad Lutfi Mufraini, M. Arief Nasution, Hairatunnisah Nasution, Siti Sarah Nurbaidah, Siti Umi Nurfitriani, Anisa NURHAYATI, YULI Parsih, Feli Prasetyowati, Riris Aishah Putra, Reja Wardana Rabbani, Mohammad Fathi Rachman, Hesti Putri Rafiuddin, Muhammad Rahmanda, Kaela Alifta Roikhan Mochamad Aziz, Roikhan Mochamad Romanda, Febi Lestari Sabbahatun, Sri Safitri, Anggraeni Wenny Salam Almuhtasib, Abdul Saputra, Izak Shafira, Alfina Siregar, Siti Hairani Siti Sholikhatunnisa Sofyan Rizal, Sofyan Suhendra Supriyadi, Djoko Tisna, Clara Elmira Junjunan Tsaury Manalu, Sofyan Ummu Kaltsum Waluyo, Indra Wardi, Novi Wastuti, Wahyu Wulandari, wulan