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All Journal AGRICOLA Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Mazahib Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal Sosiologi Pertanian dan Agribisnis Jurnal Ilmu Pertanian dan Perkebunan Agrifo: Jurnal Agribisnis Universitas Malikussaleh Jurnal Multidisiplin
Reny Hidayati, Reny
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Agriculture, Biological Sciences & Forestry Arts Humanities Dentistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Journal : Jurnal Multidisiplin

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The Impact Of Service Quality On Customer Satisfaction At Narassi Coffee In Tasikmalaya City: Fikri, Muhammad; Hidayati, Reny; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.379

Abstract

  Customer satisfaction is a key factor in the success of service-based businesses, including coffee shops. This study aims to examine the impact of service quality on customer satisfaction at Narassi Coffee in Tasikmalaya. Service quality is assessed through five main dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The research uses a descriptive quantitative approach with purposive sampling. Data were collected through questionnaires distributed to 60 respondents with varying visit frequencies. The results indicate that service quality is closely related to customer satisfaction. The better the service provided, the higher the customer satisfaction. This finding emphasizes that focusing on service quality is crucial for maintaining and enhancing customer satisfaction in the increasingly competitive coffee shop industry.
Co-Authors Budhi Wahyu Fitriadi Devit, Rahman Hasanudin, Sansan Heryadi, D. Yadi Hoeriah, Siti Jakiyah, Ulpah Karina, Dhea Lestari, Anisa Fuzi Muhammad Fikri Yandi, Yandi Yuninda, Resti