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Pengaruh Atribut Produk Terhadap Keputusan Pembelian Kopi Robusta Hoeriah, Siti; Hidayati, Reny; Jakiyah, Ulpah
Cangkok Vol 5 No 2 (2023): September : Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jappri.v5i2.803

Robusta (coffea canephora) coffea becomes one of the favored commodities and is the most widely cultivated in Indonesia the purpose of this study is for (1) to discover how attributes of the product are affectted of the decision to buy robusta coffe at tasikmalaya city”s kahaji coffe shop and (2) to know which variables of the quality of the product have the most influence on the decision to buy robusta coffe at the kahaji coffe shop Tasikmalaya city. This study use the survey method or research and data collection using methods, interviews, observation and questionnaires. Up to the study of 95 respondents and was a consumer who made visits or bought coffe at the kahaji cafe, using technique samples Accidental Sampling and analysis models are using linear regression. Result in this study explain that (1) the attributes of the kahaji coffe products are both partial and simultaneously have an effect significant attribute variable on the purchase decision of kahaji coffe is the aroma variable and the price because it has a smaller value than 0,05’s 0,000.

Pengaruh Atribut Produk Terhadap Keputusan kembalian Kopi Robusta Hoeriah, Siti; Hidayati, Reni; Jakiyah, Ulpah
Jurnal Sosiologi Pertanian dan Agribisnis Vol 6 No 1 (2024): Januari : Jurnal Sosiologi Pertanian dan Agribisnis
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/juspa.v6i1.653

Robusta (coffea canephora) coffea becomes one of the favored commodities and is the most widely cultivated in Indonesia the purpose of this study is for (1) to discover how attributes of the product are affectted of the decision to buy robusta coffe at tasikmalaya city”s kahaji coffe shop and (2) to know which variables of the quality of the product have the most influence on the decision to buy robusta coffe at the kahaji coffe shop Tasikmalaya city. This study use the survey method or research and data collection using methods, interviews, observation and questionnaires. Up to the study of 95 respondents and was a consumer who made visits or bought coffe at the kahaji cafe, using technique samples Accidental Sampling and analysis models are using linear regression. Result in this study explain that (1) the attributes of the kahaji coffe products are both partial and simultaneously have an effect significant attribute variable on the purchase decision of kahaji coffe is the aroma variable and the price because it has a smaller value than 0,05’s 0,000.

Analisis Nilai Tambah Agroindustri Keripik Pisang Muzkiyah, Ma’la Dzurroh; Jakiyah, Ulpah; Heryadi, D Yadi
Jurnal Ilmu Pertanian dan Perkebunan Vol 5 No 1 (2023): Januari : Jurnal Ilmu Pertanian dan Perkebunan
Publisher : Universitas Gajah Putih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55542/jipp.v5i1.585

Pisang (Musa paradisica L.) termasuk salah satu komoditas tanaman hortikultura yang memiliki kandungan nutrisi, mineral, karbohidrat dan kandungan serat yang tinggi. Buah Pisang termasuk komoditas tanaman pangan yang diolah menjadi berbagai macam olahan makanan ringan. Salah satunya yaitu keripik pisang yang saat ini diolah oleh UMKM Azka. Tujuan dari penelitian ini yaitu untuk (1) menganalisis nilai tambah dari pengolahan keripik pisang dan (2) mengetahui besar keuntungan dari pengolahan buah pisang menjadi keripik pisang di Perusahaan UMKM Azka. Metode yang dilakukan dalam penelitian ini yaitu studi kasus dengan pemilihan lokasi secara sengaja (Purposive) yang berada di Desa Tunggilis Kecamatan kalipucang Kabupaten Pangandaran. Jenis data menggunakan data primer dan data sekunder, serta alat analisis data yang digunakan yaitu analisis nilai tambah dengan perhitungan Metode Hayami. Hasil analisis menunjukan bahwa besarnya nilai tambah keripik Pisang yaitu sebesar Rp 6.588,-/ Kg dan keuntungan dari pengolahan buah pisang yaitu sebesar Rp 3.045,-/Kg.

Kelayakan Finansial Usaha Gula Aren Dikecamatan Culamega Kabupaten Tasikmalaya Muhammad, Asy’ari; Jakiyah, Ulpah; Fitriadi, Budhi Wahyu
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 1 (2024)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i1.129

Palm sugar is a commodity produced from the sugar palm plant. Palm sugar has been known to the public since long ago. Palm sugar is produced from tapping palm sap which is then filtered and cooked and then thickened. Based on its purpose to determine the income and revenue and to determine how financially feasible the palm sugar business is. This research was conducted in Culamega District, Tasikmalaya Regency. Determination of the location using census sampling Census sampling which is drawn randomly at the research site, namely in Culamega District with a sample of 10 palm sugar craftsmen from each village in Culamega District, 2 samples of palm sugar craftsmen or entrepreneurs were taken each with the characteristics of more than 5 years as a palm sugar entrepreneur. The results of the study showed that the average income of the palm sugar business in Culamega District was IDR 4,579,056.36. with an R / C Ratio value of 5.28, meaning that the profit received by each palm sugar business manager will get a profit of 52.8% so that it can be said that the average palm sugar processing business in the research area is feasible to be pursued.

Financial Feasibility Of Aglaonema Commodity Ornamental Plant Business At Bibitbungaku Ornamental Plant Shop Tasikmalaya Regency Nurzehan, Nida Nabila; Jakiyah, Ulpah; Fitriadi, Budhi Wahyu
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.46

Ornamental plants can be used as income for farmers and ornamental plants include businesses that are quite popular among the public. Aglaonema ornamental plants can be used as indoor decorations, this is due to the beauty possessed by this plant from the patterns and colors on its leaves. This study aims to analyze the financial feasibility of the Aglonema commodity ornamental plant business in Tasikmalaya Regency, especially at the Bibitbungaku Ornamental Plant Shop using the R/C Ratio. In this study only took 1 sample respondent, namely only the owner of Bibitbungaku Ornamental Plant Shop. Based on the results and discussion, it can be concluded in this study about the financial feasibility of the Aglaonema ornamental plant business, the R C Ratio value is 1.76 which indicates that the R/C Ratio value is more than one, so that from this analysis the Aglaonema ornamental plant business at the Bibitbungaku Ornamental Plant Shop is feasible to be developed further by considering increasing the knowledge and skills of farmers, as well as better environmental management.

The Influence Of Perceptions Of Price And Production Quality On Consumer Satisfaction Of Minyakita Cooking Oil: Daina, Wana; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.48

Consumer satisfaction is a feeling of pleasure or disappointment from within a person that arises from comparing the perceived performance of the product. Consumer satisfaction will be obtained if the desired product meets consumer expectations. This research was conducted to determine the influence of perceived price and product quality on consumer satisfaction who consume Minyakita cooking oil, either partially or simultaneously, and then see how dominant the influence of the independent variable is on the dependent variable. In this study, the sample took 100 respondents who were determined based on the Lemeshow equation. The sampling technique in this research uses a purposive sampling technique by analyzing data using a multiple linear regression analysis model. Based on the research results, it shows that the variables of perceived price and product quality simultaneously have a positive and significant effect on the satisfaction of Minyakita consumers with a calculated F regression value of 45.159 and a significance value of 0.000 < 0.05. price perception (X1) has a partially positive and significant effect with a t-count value of 2,967 and a significance value of 0.004 < 0.05 then the product quality variable (X2) has a partial and positive effect with a t-count value of 6,378 and a significance value of 0.000 < 0, 05 on consumer satisfaction (Y). The independent variable that has a dominant influence in this research is the product quality variable which has a percentage level value of 29,59%.

Feasibility Of Myritel Lettuce Business With Hydroponic System At Alfa Hydroponic MSMEs Tasikmalaya Regency: Husna, Ibrahim; Fitriadi, Budhi Wahyu; Jakiyah, Ulpah
Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v1i1.49

Hydroponic lettuce cultivation will run well if production inputs are available and accompanied by a good management system. Business feasibility is an activity to examine a business activity as a whole with the aim of considering whether the business activity is feasible to run or not. This research was conducted at Alfa Hidroponik owned by Mr. Raihan located in Kp Leles Kidul, Ciawi Village, Ciawi District, Tasikmalaya Regency. Data collection techniques through interviews and documentation. Interviews were conducted directly with the owner of the hydroponic lettuce business. The data analysis technique used was using the quantitative descriptive analysis method, namely Business feasibility analysis with the R/C ratio. The total production cost of hydroponic alpha lettuce cultivation is IDR 29,659,500, - with a total income of IDR 48,035,000, - and a total income of IDR 18,375,500, - with an R/C ratio of 1.62, meaning that for every rupiah of costs incurred, an income of IDR 1.62 is obtained. So it can be concluded that the hydroponic alpha lettuce cultivation carried out by Mr. Raihan in Ciawi Village, Ciawi District, Tasikmalaya Regency is worthy of being developed.

Efisiensi Teknis Produk Olahan Kulit Manggis Sebagai Pakan Ternak pada Peternakan Desa Cihateup Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13100

Mangosteen farmers in Tasikmalaya Regency experience marketing difficulties when harvesting mangosteen. So it is necessary to use mangosteen as a raw material for products. The development of processed mangosteen peel products that have been carried out includes food ingredients, beverage ingredients, and health. This is due to the high levels of antioxidants which are good for health. Farmers and researchers in Tasikmalaya Regency process mangosteen peel as antioxidant animal feed. However, feed production activities have not been carried out commercially because we do not yet know the level of efficiency and added value of feed. So this research aims to determine the level of efficiency. The research method used was carried out using two approaches, namely observational and quantitative tests. Descriptive analysis is to measure the effectiveness of mangosteen peel antioxidants as animal feed. Qualitative analysis uses a survey approach with sampling using started random sampling. The number of samples in this study was 20 breeders. The analysis tool used is the Stochastic Frontier. The results of this research indicate that the production of processed mangosteen peel products as duck feed is inefficient. However, several things must be considered, including giving concentrate and giving mangosteen peel powder. Apart from that, there is more intensive handling carried out by Cihateup duck breeders to increase the quality and quantity of eggs.

Penyuluhan Pengelolaan Pascapanen Manggis dengan Teknis Penyimpanan Tahan Lama pada Petani Manggis di Kabupaten Tasikmalaya Jakiyah, Ulpah; Umbara, Dona Setia; Husna, Ibrahim; Alamsyah, Ramdhan Muhammad
Abdimas Galuh Vol 6, No 1 (2024): Maret 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i1.13124

Kecamatan Puspahiang merupakan wilayah sentra manggis khas Tasikmalaya. Potensi ini didukung dengan adanya sumberdaya alam yang melimpah (luas lahan manggis), sarana prasaran yang tersedia, dan lembaga penunjang Gapoktan, poktan dan Lembaga swadaya. Permasalahan yang di hadapi Poktan Sari Puspa Kecamatan Puspahiang terlihat dari bidang produksi (hasil panen kurang berkualitas, belum mengetahui penanganan pasca panen dan belum mengetahui pemanfaatan manggis) dan pemasaran (berhadapan dengan banyak pesaing dan harga jatuh saat musim panen). Tujuan dilakukan pengabdian adalah melakukan penyuluhan terkait pengemasan pascapanen agar tidak mudah busuk. Tahapan Pengabdian dilakukan dalam dua tahapan. Tahap pertama dengan teknik infromasi dengan mengumpulkan data penngemasan (packing) paling sesuai dan efektif. Tahap kedua penyuluhan dan aplikasi melakukan penyimpanan dan pengemasan manggis. Kegiatan pengabdian dilakukan pada 30 petani dengan teknik pemberian materi. Teknik penyimpanan yang baik dilakukan pada dimensi 39 x 21 x 21 dengan kapasitas 12 kg. kegiatan pengabdian menunjukkan 85% peserta memahami dan bahkan akan menerapkan kegiatan penyimpanan dan teknik pengemasan sesaui arahan dari penyuluhan

The Impact Of Service Quality On Customer Satisfaction At Narassi Coffee In Tasikmalaya City: Fikri, Muhammad; Hidayati, Reny; Jakiyah, Ulpah
Jurnal Multidisiplin Vol. 2 No. 2 (2025): Desember
Publisher : CV. Utami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jm.v2i2.379

Customer satisfaction is a key factor in the success of service-based businesses, including coffee shops. This study aims to examine the impact of service quality on customer satisfaction at Narassi Coffee in Tasikmalaya. Service quality is assessed through five main dimensions: physical evidence, reliability, responsiveness, assurance, and empathy. The research uses a descriptive quantitative approach with purposive sampling. Data were collected through questionnaires distributed to 60 respondents with varying visit frequencies. The results indicate that service quality is closely related to customer satisfaction. The better the service provided, the higher the customer satisfaction. This finding emphasizes that focusing on service quality is crucial for maintaining and enhancing customer satisfaction in the increasingly competitive coffee shop industry.

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