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All Journal Jurnal Ekonomika dan Bisnis Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Journal of Social And Economics Research Jurnal Visi Manajemen (JVM) Jurnal Ekonomika dan Bisnis PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Manajemen Dan Bisnis (JEMB)
Nike Larasati
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Employer Branding, Corporate Reputation Dan Organizational Attractiveness Terhadap Intention to Apply (Studi Kasus Karyawan Swasta Gen Z di Kota Surakarta) Silvi Kurniawati; Nike Larasati
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9awzvx88

Abstract

This study aims to analyze the significant influence of employer branding, corporate reputation, and organizational attractiveness on the intention to apply for private sector employees. This study is a survey of Gen Z employees in Surakarta City. The data used is quantitative, with primary data sources. The population in this study was Gen Z private sector employees in Surakarta City. The sample size was 100. Data collection was conducted using a questionnaire. Data analysis used multiple linear regression, t-test, UH-f test, and coefficient of determination test. The results showed that all statements regarding employer branding, corporate reputation, organizational attractiveness, and intention to apply were valid with a p-value 0.05. The results of the F test showed that this regression had a calculated F value of 44.160 with a significance value of 0.000
Pengaruh Kompensasi, Worklife Balance dan Keterlibatan Kerja Terhadap Intention to Stay pada Karyawan Sentral Cargo Cabangsolo Raya Latifah Hikmatul Nuzul Azizah; Nike Larasati
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari-maret, Ekonomi Digital dan Transformasi Bisnis
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/538g4b19

Abstract

The purpose of this study is to analyse the effect of compensation, work-life balance, and work engagement on the intention to stay among employees of Sentral Cargo Solo Raya Branch. This study uses quantitative data. The data source used is primary data. The population in this study consists of 45 employees of Sentral Cargo Solo Raya Branch, so the sampling technique used in this study is saturated sampling. The data analysis techniques used in this study were descriptive analysis, multiple linear regression analysis, t-test, F-test, and coefficient of determination (R²). The results of this study indicate that compensation does not have a significant effect on the intention to stay among employees of Sentral Cargo Solo Raya Branch, thus the first hypothesis is not proven to be true. Work-life balance has a positive and significant effect on the intention to stay among employees of Sentral Cargo Solo Raya Branch, thus proving the second hypothesis to be true. Work engagement has a positive and significant effect on the intention to stay among employees of Sentral Cargo Solo Raya Branch, thus proving the third hypothesis to be true. The F test results show a significance value of 0.000, which means that the model is accurate in predicting the influence of compensation, work-life balance, and work engagement on the intention to stay at Sentral Cargo Solo Raya Branch. The R2 test result of 0.813 means that the contribution of the influence of the variables of compensation, work-life balance and work engagement on the intention to stay is 0.813, while the remaining (100% - 81.3%) = 18.7% is explained by other variables outside the model, such as leadership, job satisfaction, work stress and so on.
PENGARUH QUALITY OF WORK LIFE, JOB EMBEDDEDNESS DAN WORK-LIFE BALANCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA KARYAWAN PERUM PERHUTANI KPH SURAKARTA Divya Salun Sapinkan; Nike Larasati
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 1 (2025): September
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i1.5757

Abstract

Perum Perhutani KPH Surakarta merupakan perusahaan umum yang berwenang untuk mengelola sumber daya hutan negara, bertanggung jawab terhadap kelestarian lingkungan sekaligus kesejahteraan masyarakat sekitar ditengah keterbatasan sumber daya manusia di perusahaan tersebut. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh quality of work life, job embeddedness dan work-life balance terhadap organizational citizenship behavior (OCB) pada karyawan. Kegunaan dari penelitian ini sebagai bahan pertimbangan pagi KPH Surakarta untuk mempertahankan kinerja dari karyawan secara berkelanjutan. Hipotesis dalam penelitian ini adalah diduga ada pengaruh signifikansi quality of work life, job embeddedness dan work-life balance terhadap organizational citizenship behavior (OCB) pada karyawan Perum Perhutani KPH Surakarta secara parsial. Penelitian ini menggunakan metode survei yang dilakukan kepada karyawan KPH Surakarta. Data yang diperlukan adalah gambaran umum dari KPH Surakarta, jumlah karyawan, bidang pekerjaan, tanggapan responden terhadap quality of work life, job embeddedness, work-life balance, dan organizational citizenship behavior. Sumber data dalam penelitian ini berupa data primer dengan menggunakan teknik sampling jenuh sebanyak 114 responden. Teknik analisis data menggunakan analisis regresi linier berganda, uji t, uji f, dan koefisien determinasi. Hasil pada uji t quality of work life, job embeddedness, work-life balance dan organizational citizenship behavior diperoleh hasil bahwa ada pengaruh signifikan antara quality of work life, job embeddedness, dan work-life balance terhadap organizational citizenship behavior. Hasil uji R2 diperoleh nilai 0,509, artinya 50,9 % perilaku OCB pada karyawan dipengaruhi oleh quality of work life, job embeddedness dan work-life balance. Maka disarankan kepada karyawan KPH Surakarta untuk meningkatkan quality of work life, job embeddedness dan work-life balance karena dapat mempertahankan perilaku organizational citizenship behavior yang dapat membantu dalam meningkatkan kinerja perusahaan secara berkelanjutan.
Co-Authors Astri Astira Suhita Dea Rahayu Liany Divya Salun Sapinkan Gabriel Meisa Wijayanto Imroatun Fadhilah Qurotum Umah Latifah Hikmatul Nuzul Azizah Monica Dwi Saputri Putri Okti Anjarwati Riska Fii Ahsani Rudy P. Tobing Setia Murningsih Silvi Kurniawati