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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Jurnal Manajemen dan Bisnis Madani Jurnal Akuntansi Dan Manajemen
Paramita Pratita, Mutya
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Economics, Econometrics & Finance

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Hubungan antara Occupational stress, Quality of Work Life dan Organizational Support sebagai Variable Intervening Nike Larasati; Ramadhan Aprian Aditama, Rizky; Paramita Pratita, Mutya
Jurnal Manajemen dan Bisnis Madani Vol. 6 No. 1 (2024): Jurnal Manajemen dan Bisnis Madani
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

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Abstract

Isu mengenai kualitas kehidupan kerja dan stres kerja merupakan fenomena global yang melintasi beragam perubahan dan lingkungan kerja. Penelitian ini menguji hubungan antara Occupational stress, Quality of Work Life dan Organizational Support sebagai variable intervening. Teknik pengambilan sample menggunakan teknik purposive sampling dengan memberikan kriteria tertentu yang digunakan untuk keperluan tujuan penelitian. Kriteria responden pada penelitian ini adalah karyawan yang bekerja di Pulau Jawa berusia lebih dari 18 tahun, dengan masa kerja minimal 1 tahun. Total sampel yang diperoleh dipenelitian ini sebanyak 193. Hasil dari penelitian ini ditemukan jika occupational stress tidak berpengaruh signifikan terhadap quality of work life, organizational support berpengaruh signifikan terhadap quality of work life, organizational support dapat memediasi dari pengaruh occupational stress terhadap quality of work life.
A PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP) Aprian Aditama, Rizky Ramadhan; Larasati, Nike; Paramita Pratita, Mutya
Jurnal Akuntansi Dan Manajemen Vol 35 No 2 (2024): JAM Vol 35 No 2 Agustus 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i2.140

Abstract

This study aims to determine the effect of digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This study also aims to determine the effect of consumer trust mediating the relationship between digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This type of research is quantitative with a sample of 100 respondents. The data collection technique used is a questionnaire. The data analysis method in this study is multiple linear regression analysis using SPSS software. The results of the study show that the digital marketing variable has a significant effect on purchasing decisions with a t-count value of 3.396> t-table 1.660, and a significance value of 0.001 <0.05. The brand image variable has a significant effect on purchasing decisions with a t-count value of 4.913> t-table 1.660. It can be concluded that by using the right digital marketing strategy, businesses can reach more consumers, build relationships with them, and encourage them to buy their products or services. By using digital marketing effectively, businesses can increase their sales and profits. Businesses can use a variety of strategies to build a positive brand image, such as providing high-quality products or services, providing good customer service, and building effective communication with consumers.
Optimization of Green Marketing to Increase Consumer Awareness and Attitude towards Eco-Friendly Housing in Surakarta Sumaryanto, S; Paramita Pratita, Mutya; Fikriyatuz Zakiyah, Nadiya; Irma Susanti, Nani; Dwi Wahyudi, Henri
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 12 No 1 (2025): April 2025
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v12i1.12701

Abstract

Purpose This study aims to investigate how elements such as green perceived value, green products, and environmental concern influence consumer attitudes while examining the role of consumer awareness of green products in promoting environmentally friendly purchasing behavior. Design/Methodology/Approach Data were collected from 111 respondents using convenience and purposive sampling methods. The relationships between green perceived value, green products, environmental concern, green product awareness, and consumer attitudes were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Validity and reliability were assessed through convergent and discriminant validity, while hypothesis testing was conducted using the bootstrapping method. Findings The findings reveal that green perceived value and environmental concern positively influence consumer attitudes toward purchasing eco-friendly housing. However, green product awareness does not significantly moderate these relationships. Low consumer awareness limits the positive impact of green value and environmental concern, underscoring the need for enhanced consumer education to foster pro-environmental purchasing behavior. Originality/Value This study provides a novel analysis of green product awareness as a moderating factor in green marketing and consumer attitudes, focusing on non-subsidized housing in Surakarta. The findings offer valuable insights for developers to create effective marketing strategies and for policymakers to expand green building certification programs and promote the adoption of eco-friendly housing solutions by emphasizing the benefits of environmentally friendly products.
Co-Authors Aprian Aditama, Rizky Ramadhan Dwi Wahyudi, Henri Fikriyatuz Zakiyah, Nadiya Larasati, Nike Nani Irma Susanti Nike Larasati Ramadhan Aprian Aditama, Rizky Sumaryanto, S