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All Journal Jurnal STIE Semarang (Edisi Elektronik)
idyah Yuli Ernawati
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Economics, Econometrics & Finance Education

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INFLUENCE OF BRAND IMAGE, BRAND TRUST AND PERCEIVED PRODUCT QUALITY ON THE DECISION OF PURCHASING Rokhmad Budiyono; Arini Novandalina; idyah Yuli Ernawati
JURNAL STIE SEMARANG Vol 14 No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

This study aims to analyze the influence of brand image, brand trust, and perceptions of product quality on purchasing decisions for refill bulgari extreme sport perfume. This research method uses a type of quantitative research, purposive sampling research sample which amounted to 96 people. Data analysis using multiple linear regression. (1) H1 = H0, (2) H2 = H2 + H0, (3) H3 = H0. Significant F test (0.00 <0.05) means that it is declared feasible because the independent variable has a positive and significant effect on the dependent. The determination coefficient (R2) is 041,2 or 41.2%. 41.2% of purchasing decisions are influenced by brand image, brand trust and perceived quality. The conclusion of this study is brand image, brand trust and perceived quality have a significant influence on the sale of perfume products. Results the research use for market improvment bulgari extreme in Indonesia.
Co-Authors Arini Novandalina Rokhmad Budiyono