<![CDATA[This study aims to analyze the influence of brand image, brand trust, and perceptions of product quality on purchasing decisions for refill bulgari extreme sport perfume. This research method uses a type of quantitative research, purposive sampling research sample which amounted to 96 people. Data analysis using multiple linear regression. (1) H1 = H0, (2) H2 = H2 + H0, (3) H3 = H0. Significant F test (0.00 <0.05) means that it is declared feasible because the independent variable has a positive and significant effect on the dependent. The determination coefficient (R2) is 041,2 or 41.2%. 41.2% of purchasing decisions are influenced by brand image, brand trust and perceived quality. The conclusion of this study is brand image, brand trust and perceived quality have a significant influence on the sale of perfume products. Results the research use for market improvment bulgari extreme in Indonesia.]]>
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