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All Journal AKMENIKA UBMJ (UPY Business and Management Journal) Journal of Business Management and Islamic Banking Holistik Analisis Nexus
Arif Sudaryana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Kemudahan Penggunaan, Kualitas Informasi, E-Service Quality, Online Consumer Reviews, dan Online Trust Terhadap Keputusan Pembelian Online Melalui Shopee Fitri Nurul Azmi; Arif Sudaryana
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 18 No. 2 (2021): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v18i2.2140

Abstract

Pembelian online adalah suatu fenomena transaksi jual beli tanpa tatap muka seperti biasnya transaksi konvensional,  sebagai peluang baru bagi pemasar. Penelitian ini bertujuan untuk menguji, apakah kemudahan penggunaan, kualitas informasi, kualitas pelayanan, ulasan konsumen, serta kepercayaan berpengaruh terhadap keputusan pembelian online melalui Shopee. Penelitian ini dilaksanakan di Yogyakartasehingga populasi dalam penelitian ini adalah  seluruh konsumen Shopee yang ada di Yogyakarta. Penelitian ini menggunakan sampel ini sebanyak 120 responden yang diambil dengan menggunakan teknik non probability sampling yaitu purposive sampling. Metode pengumpulan data menggunakan kuisioner secara tertutup yang dilengkapi dengan skala Likert lima rentangan yang diuji coba untuk menguji validitas dan reliabilitasnya. Data yang terkumpul dianalisis menggunakan analisis regresi berganda disertai dengan analisis determinasi. Hasil dari penelitian ini membuktikan bahwa kemudahan penggunaan, kualitas informasi, kualitas pelayanan, ulasan konsumen, serta kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian.Keyword: kemudahan penggunaan, kualitas informasi, kualitas pelayanan, ulasan konsumen, kepercayaan, keputusan pembelian
PENGARUH BRAND SATISFACTION DAN BRAND EXPERIENCE TERHADAP REVISIT INTENTION WISATAWAN DOMESTIK Galih Wisnu Broto; Prakosa, Adhi; Anindita Imam Basri; Arif Sudaryana
Holistik Analisis Nexus Vol. 1 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/Nexus794

Abstract

Penelitian ini bertujuan untuk mengetahui intensi berkunjung kembali para wisatawan domestik di DIY dengan menguji determinan intensi berkunjung kembali yaitu kepuasan merek, dan pengalaman merek. Sampel yang digunakan adalah wisatawan domestik yang berkunjung di DIY sejumlah 228 responden. Metode penelitian adalah survei, dan data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian membuktikan bahwa semua determinan intensi berkunjung kembali terbukti berpengaruh positif dan signifikan. Temuan penelitian ini memperkaya pemahaman teoritis tentang pentingnya city branding untuk wisatawan domestik, dan memberikan saran pemasaran dan manajemen untuk pengembangan destinasi wisata kota.
Consumer Trust as the Key: Analysis of Its Influence on Online Purchase Interest in the Marketplace Arif Sudaryana; Santi Lila Erlanggi; Pradita Nindya Aryandha
UPY Business and Management Journal (UMBJ) Vol. 4 No. 2 (2025): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v4i2.7914

Abstract

Purpose: This study aims to analyze the effect of consumer trust on online purchase interest in the marketplace. Methodology: The method used in this research is a descriptive quantitative research method. The population in this study is the consumer marketplace users in the Special Region of Yogyakarta, and the sample in this study is 120 respondents. The sampling method in this technique uses purposive sampling. Purposive sampling is a method of selecting samples based on certain criteria. The criteria in this study are marketplace users in Yogyakarta who have purchased in the marketplace. Data analysis methods include validity, reliability, multiple regression analysis, hypothesis testing through the coefficient of determination (R2), F test, and t test. Findings: The results of the study found that ability had a positive and insignificant effect on purchase interest, benevolence has a positive and significant effect on purchase interest, integrity has a positive and insignificant effect on purchase interest, Reputation has a positive and significant effect on purchase interest in the marketplace, also the website quality has a positive and significant effect on purchase interest. The five independent variables jointly affect consumer purchase interest in the marketplace; the calculated F value is 20.686 with a significance of 0.000 < 0.05. The magnitude of the influence of ability, benevolence, integrity, reputation, and website quality on purchase interest is 45,3%. Originality: Unresearched geographic focus and empirical findings that benevolence, reputation, and website quality have a significant influence on purchase intention. With this approach, this study contributes to enriching the literature on the local e-commerce context, especially in Indonesia, as well as broadening the understanding of the determinants of consumer purchase intention from the perspective of trust and digital quality. Practical Implications: Marketplaces need to improve aspects of benevolence, reputation, and website quality, because these three aspects have been proven to have a significant influence on consumer purchasing interest, which has not been discussed simultaneously in previous studies
Customer Satisfaction as a Mediator of Experiential Marketing, Perceived Quality, and Perceived Value toward Customer Loyalty -, Pradita Nindya Aryandha; Catur Setyo Nugroho; Arif Sudaryana; Guruh Ghifar Zalzalah; Latifah Putranti
Journal of Business Management and Islamic Banking Vol.4 No.2 (2025)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.2025.0402-02

Abstract

Research Aims: This study aims to analyze the influence of experiential marketing, perceived quality, and perceived value on customer satisfaction and customer loyalty at ROS IN Hotel, as well as to examine the mediating role of customer satisfaction in strengthening the relationship between these factors and customer loyalty.   Design/methodology/approach: This study used a quantitative causal design to examine the influence of experiential marketing, perceived quality, and perceived value on customer loyalty, with customer satisfaction as a mediating variable. Data were collected from 40 customers of ROS IN Hotel Yogyakarta using a purposive sampling method and a structured questionnaire on a five-point Likert scale. The data were tested for validity and reliability, then analyzed using path analysis.   Research Findings: The results show that only perceived value significantly influences customer loyalty, both directly and through customer satisfaction, while experiential marketing and perceived quality have no significant effects. This indicates that post-pandemic hotel customers prioritize functional value (price, convenience, safety) over emotional experiences or perceived service quality, with customer satisfaction acting as a key mediator.   Theoretical Contribution/Originality: This study identifies perceived value as the key driver of customer loyalty in the post-pandemic hospitality sector, showing that customers prioritize functional benefits over experiential or perceived quality, with customer satisfaction as a mediator. Research limitation and implication: This study, limited to customers of ROS IN Hotel Yogyakarta, implies that increasing perceived value is crucial for building satisfaction and loyalty, while enriching the theoretical understanding of post-pandemic customer behavior.                                            
Co-Authors -, Pradita Nindya Aryandha Anindita Imam Basri Catur Setyo Nugroho Fitri Nurul Azmi Galih Wisnu Broto Guruh Ghifar Zalzalah Pradita Nindya Aryandha Putranti, Latifah Santi Lila Erlanggi