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All Journal Jurnal Studi Komunikasi Sospol : Jurnal Sosial Politik
Surwandono
Universitas Muhammadiyah Yogyakarta
Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Studi Komunikasi

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The rise of artificial intelligence as the future of Korean culture diplomacy Ridha Nahdhiyah Alma Amaliyah; Sidik Jatmika; Surwandono
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6495

Abstract

The COVID-19 pandemic ushered in a new era of technology, pushing everything online and necessitating human adaptation to computers. Industry 4.0 proved invaluable during this pandemic, with Artificial Intelligence (AI) emerging as a key player, particularly in the beloved South Korean music industry, which enjoys international acclaim. The pandemic played a significant role in the increased use of AI within the K-POP industry, with the emergence of the Aespa Girl Group being a pivotal moment in shaping a futuristic concept. This research aims to investigate the recent surge in AI usage as a futuristic K-Pop concept through a qualitative literature study method. This paper contends that AI has the potential to profoundly impact Korean cultural diplomacy, serving as a game-changing element in the realm of digital diplomacy. While AI has traditionally been applied in high-context scenarios, such as search engines or high-tech automotive control systems, its application in cultural contexts could propel South Korea's cultural diplomacy to unprecedented heights, rendering the concept difficult for other nations to replicate.
Discourse analysis of Joko Widodo's last state of the nation address 2024 YENIS CONTESA; Surwandono
Jurnal Studi Komunikasi Vol. 8 No. 3 (2024)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v8i3.9042

Abstract

In a dynamic political context, presidential speeches are crucial in shaping public perception and guiding policy. President Joko Widodo's latest speech on August 16, 2024 that was uploaded through the Presidential Secretariat's YouTube channel, has come under scrutiny for containing important elements relating to communication strategies and leadership legitimacy. This study aims to analyse the speech by exploring how Jokowi's distinctive rhetoric reflects his role in the political agenda. Using a qualitative approach and Van Dijk's critical discourse analysis technique, this study employs a socio-cognitive framework to guide the analysis. Lingual data was collected through free listening techniques, including transcription, observation, and research subject determination. Meanwhile, non-lingual data was obtained from credible news documents and analysed using hermeneutics and phenomenology methods. The results showed that Jokowi built his image as a responsive and effective leader through language that highlighted the successes and challenges of his leadership and built leadership authority by presenting himself as a skilful, strategic, and reality-based leader. This research contributes to understanding rhetorical strategies in political communication and leadership authority studies, with far-reaching implications for public perception and political dynamics.
Co-Authors Ridha Nahdhiyah Alma Amaliyah Sidik Jatmika, Sidik YENIS CONTESA Yulia Rimapradesi