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All Journal Jurnal Kebijakan dan Pelayanan Publik Visionist eCo-Buss Jurnal Signaling eCo-Fin Journal of Management and Industrial Engineering (JMIE) SWADIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Intelek Dan Cendikiawan Nusantara Journal of Business Innovation and Research Jurnal Signaling
Evi Novitasari
Institut Bakti Nusantara
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Social Sciences Other

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MENINGKATKAN GREEN PURCHASE INTENTION MELALUI KOMPONEN GREEN MARKETING MIX Sri Rahayu; Buchori Buchori; Evi Novitasari
VISIONIST Vol 11, No 1 (2022): Maret
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jmv.v11i1.2549

Abstract

Industri pariwisata mengalami perkembangan sangat pesat dewasa ini. Adanya pandemi Covid-19 sangat berpengaruh pada jumlah pengunjung ke tempat wisata. Tujuan penelitian ini untuk mengetahui pengaruh green product, green promotion, dan green price terhadap niat berkunjung ke Pantai Kerang Mas Lampung Timur. Populasi dan sampel penelitian ini adalah pengunjung obyek wisata Pantai Kerang Mas. Teknik pengambilan sampel menggunakan purposive sampling. Sedangkan teknik pengambilan data dilakukan dengan menyebar kuesioner online, mengunakan piranti lunak googleform. Analisis data menggunakan Structural Equation Modeling/SEM AMOS Versi 21. Hasil penelitian menunjukan bahwa green product, promotion, dan price tidak berpengaruh purchase intention (niat berkunjung). Hal tersebut menunjukan bahwa peningkatan green product, promotion, dan price tidak selalu mampu meningkatkan niat berkunjung. BUMDES sebagai pengelola obyek wisata Pantai Kerang Mas harus mencari strategi pemasaran lain selain green marketing mix guna meningkatkan niat berkunjung. Bagi akademisi penelitian ini dapat dijadikan sebagai referensi untuk melakukan penelitian di masa depan, dengan menguji kembali model penelitian ini dan menambahkan variabel lain yang relevan.
Faktor Penentu yang Mempengaruhi pada Keputusan Pembeliaan Smartphone: Studi Empiris Kabupaten Lampung Timur Buchori Buchori; Evi Novitasari; Rinnanik Rinnanik; Wulandari Wulandari
eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i3.387

Abstract

Purchase decisions are strongly influenced by several factors. The purposes of this study focus on examining two crucial factors in purchasing decisions, which are promotion and location on Smartphone purchase. Respondents in this study are consumers from East Lampung Regency. Using statistics analysis study by multiple linear regression, this study proved that promotion and location have a significant effect on smartphone purchase decisions of the consumers. Strategically accessible locations and good promotions in fact will be increasing the purchase of Smartphone products at East Lampung Regency. This study also revealed that consumers have the same views and perceptions of products in the area.
BAGAIMANA START-UP DAPAT BERTAHAN? PERAN KEWIRAUSAHAAN STRATEGIS DAN KAPABILITAS AMBIDEXTERITY UNTUK MENCAPAI KINERJA BISNIS Nabila Kharimah Vedy; Sri Rahayu; Evi Novitasari
Jurnal Signaling Vol 11, No 2 (2022): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v11i2.1280

Abstract

Organizational learning is a learning activity in administrative processes through interaction with the environment that encourages organizations to integrate knowledge better. Through a series of strategies, the development of organizational learning needs to be carried out to provide a competitive advantage for the organization. This study offers strategic entrepreneurship and Ambidexterity capabilities to achieve business performance, which is recognized concepts that can improve business performance, and create competitive advantages for companies and businesses. With the increasing development of technology, companies need to consider ambidexterity capabilities to maintain their competitive edge. Where companies can exploit and explore the opportunities they have to generate innovation and achieve business performance, especially new businesses such as start-ups.
PERAN KESELAMATAN DAN KESEHATAN KERJA GUNA MENINGKATKAN KINERJA KARYAWAN Zain Kiswari; Evi Novitasari
e-JKPP Vol 8, No 3 (2022): Desember
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v8i3.2922

Abstract

Peningkatan kinerja karyawan dalam perusahaan meliputi hal penting seperti Kesehatan dan keselamatan sebab suatu perusahaan memiliki kewajiban untuk menumbuhkan rasa bekerja secara aman dan nyaman dengan begitu kinerja karyawan tentu akan meningkat. Tujuan penelitian ini adalah menguji peran keselamatan dan Kesehatan kerja guna meningkatkan kinerja karyawan. Pendekatan dalam penelitian menggunakan pendekatan kausal dengan kategori survey pada sampel sebanyak 50 karyawan PT. Sahabat Bahari Internusa Margasari. Analisa penelitian menggunakan teknik regresi berganda dengan. Berdasarkan penelitian yang telah dilaksanakan menghasilkan temuan bahwa keselamatan dan Kesehatan memiliki pengaruh psoitif terhadap kinerja karyawan PT. Sahabat Bahari Internusa Margasari, kemudian keselamatan kerja yang diterapkan dengan baik dan sesuai. Selain itu Kesehatan karyawan terjamin sehingga mendorong karyawan dalam melakukan peningkatan kinerja yang lebih baik dan maksimal.
MODEL PENINGKATAN PRODUK BERBASIS RAMAH LINGKUNGAN Sri Rahayu; Nabila Kharimah Vedy; Evi Novitasari
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1437

Abstract

Environmentally friendly advertising (green advertising) is one of the strategies used by companies in carrying out environmentally friendly marketing. Green advertising is considered an important factor for increasing the intention of environmentally friendly products. But on the other hand, there is previous research which found environmentally-friendly advertising had no role in increasing green purchase intentions. This difference is a research gap that must find a solution to cover the gap. The aim of this research is to find a solution for the research gap between green advertising and purchase intention of environmentally friendly products with environmental knowledge as a mediating variable. Based on previous research studies, stated that environmentally friendly advertising can increase environmental knowledge. Furthermore, environmental knowledge plays an important role in increasing the purchase intention of environmentally friendly products. In other words, environmentally friendly advertising can increase the purchase intention of environmentally friendly products, either directly or indirectly through environmental knowledge. Based on this, a conceptual model can be built to research the purchase intention of environmentally friendly products
Analisis Kualitas Layanan Akademik Terhadap Kepuasan Mahasiswa Di Sekolah Tinggi Ekonomi Syariah Tunas Palapa Mutmainah Mutmainah; Miswan Gumanti; Yolla Zelika Desastra; Evi Novitasari
eCo-Fin Vol. 6 No. 1 (2024): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v6i1.1158

Abstract

Pertambahan kapsitas jumlah mahasiswa dari tahun ke tahun pada perguruan tinggi dapat memicu permasalahan yang dinamis khususnya pada layanan akademik, sehingga dapat menimbulkan ketidak puasan mahasiswa terhadap pelayanan prima yang diberikan. Faktor kepuasan menjadi hal yang penting pada lembaga pendidikan perguruan tinggi, kepuasan atau ketidakpuasan mahasiswa berpengaruh penting pada pola perilaku. Sebuah perguruan tinggi yang memberikan satisfaction excellent pada akhirnya mahasiswa akan memberikan referensi kepada orang lain yang dapat memberi dampak positif kepada perguruan tinggi. Penelitian ini bertujuan untuk menguji pengaruh kualitas layanan akademik terhadap kepuasan mahasiswa pada Sekolah Tinggi Ekonomi Syariah Tunas Palapa. Metode penelitian kuantitatif dengan sampel penelitian yaitu mahasiswa STES tahun akademik 2020 sampai dengan 2023. Pengambilam sampel menggunakan metode Slovin diperoleh total sampel adalah 83 responden. Data pada penelitian menggunakan kuisioner dengan analisis teknik analisis regresi linear sederhana. Hasil penelitian ini menghasilkan bahwa pengaruh kualitas pelayanan akademik terhadap kepuasan mahasiswa STES Tunas Palapa secara bersama membuktikan hubungan erat dan dibuktikan bahwa dengan ini secara simultan terdapat pengaruh kualitas pelayanan akademik terhadap kepuasan mahasiswa STES Tunas Palapa
The influence of product quality, service, word of mouth (WOM) and price on consumer loyalty Evi Novitasari; Wulandari Wulandari; Zain Khiswari; Siti Nur Halimah
Journal of Business Innovation and Research Vol 2, No 2 (2023): JOURNAL OF BUSINESS INNOVATION AND RESEARCH
Publisher : UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jubir.v2i2.9907

Abstract

The This study aims to determine the effect of product quality, service, Word of Mouth (WOM) , price , simultaneously on consumer loyalty . The population in this study were consumers of the Sulistio Rahayu Shop in East Sukadana Village, Sukadana District, East Lampung Regency, Lampung who had bought gamis products at the Sulistio Rahayu Shop more than twice. This research is homogeneous, where the entire population has the same opportunities for consumer loyalty . The design used in this study is a causal research design. The research method used is a qualitative research method based on post-positivism philosophy. This research uses the Cronbach's Alpha reliability test technique. The data that has been collected is processed in the form of numbers and analyzed quantitatively by testing the hypothesis with the analytical model used, namely the SPSS Statistics 26 software . The results of the statistical software data processing analysis show R 2 of 0.823 meaning that there is an influence of product quality, service, word of mouth (wom) and price on consumer loyalty at Sulistio Rahayu Stores of 82.3%, the rest is influenced by other factors. The alternative hypothesis Ha is accepted and Ho is rejected, meaning that the value of product quality is 0.055 so there is no positive and insignificant effect between product quality and consumer loyalty at Sulistio Rahayu Stores. Furthermore, the service value is 0.118, the value of word of mouth (wom) and the price value is 0.526 so that it can be said that there is a positive and significant influence between service, word of mouth (wom) and price on consumer loyalty at Sulistio Rahayu Stores.
BAGAIMANA START-UP DAPAT BERTAHAN? PERAN KEWIRAUSAHAAN STRATEGIS DAN KAPABILITAS AMBIDEXTERITY UNTUK MENCAPAI KINERJA BISNIS Nabila Kharimah Vedy; Sri Rahayu; Evi Novitasari
Jurnal Signaling Vol 11, No 2 (2022): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v11i2.1280

Abstract

Organizational learning is a learning activity in administrative processes through interaction with the environment that encourages organizations to integrate knowledge better. Through a series of strategies, the development of organizational learning needs to be carried out to provide a competitive advantage for the organization. This study offers strategic entrepreneurship and Ambidexterity capabilities to achieve business performance, which is recognized concepts that can improve business performance, and create competitive advantages for companies and businesses. With the increasing development of technology, companies need to consider ambidexterity capabilities to maintain their competitive edge. Where companies can exploit and explore the opportunities they have to generate innovation and achieve business performance, especially new businesses such as start-ups.
MODEL PENINGKATAN PRODUK BERBASIS RAMAH LINGKUNGAN Sri Rahayu; Nabila Kharimah Vedy; Evi Novitasari
Jurnal Signaling Vol 12, No 1 (2023): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v12i1.1437

Abstract

Environmentally friendly advertising (green advertising) is one of the strategies used by companies in carrying out environmentally friendly marketing. Green advertising is considered an important factor for increasing the intention of environmentally friendly products. But on the other hand, there is previous research which found environmentally-friendly advertising had no role in increasing green purchase intentions. This difference is a research gap that must find a solution to cover the gap. The aim of this research is to find a solution for the research gap between green advertising and purchase intention of environmentally friendly products with environmental knowledge as a mediating variable. Based on previous research studies, stated that environmentally friendly advertising can increase environmental knowledge. Furthermore, environmental knowledge plays an important role in increasing the purchase intention of environmentally friendly products. In other words, environmentally friendly advertising can increase the purchase intention of environmentally friendly products, either directly or indirectly through environmental knowledge. Based on this, a conceptual model can be built to research the purchase intention of environmentally friendly products
STUDI ORIENTASI KEWIRAUSAHAAN: STRATEGI PENINGKATAN BISNIS PADA LINGKUNGAN TURBULEN Evi Novitasari
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 6 (2025): Desember 2025 - Januari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi mengenai orientasi kewirausahaan pada stratejik manajemen adalah studi yang terus mendapatkan sorotan. Pada lingkungan yang turbulen, orientasi kewirausahaan menjadi strategi yang mampu meningkatkan kinerja bisnis. Akan tetapi terdapat kontra terkait hubungan antara orientasi kewirausahaan terhadap kinerja bisnis secara langsung sehingga studi mengenai kapabilitas menjadi studi yang menarik. Tujuan dari studi ini adalah menguraikan kapabilitas yang dimiliki oleh individu dalam bisnis sebagai faktor krusial dalam mendorong orientasi kewirausahaan terhadap kinerja bisnis. Adapun kapabilitas yang peneliti yakini akan mampu meningkatkan kinerja bisnis adalah kapabilitas pemasaran, dan kapabilitas adaptif. Mengetahui faktor yang dapat meningkatkan kinerja bisnis bermanfaat bagi pebisnis maupun perusahaan untuk membangun strategi demi mempertahankan kinerja bisnis di lingkungan yang tidak pasti. Penelitian ini akan membantu dalam mengembangkan studi terkait orientasi kewirausahaan, kapabilitas pemasaran, dan kapabilitas adaptif.
Co-Authors Buchori Buchori Eka Ridhawati Guna Yanti KS Siregar Miswan Gumanti Mutmainah Mutmainah Nabila Kharimah Vedy Nabila Kharimah Vedy Nabila Kharimah Vedy Rinnanik Siti Nur Halimah Sri Rahayu Wulandari Wulandari Wulandari Wulandari Yolla Zelika Desastra Zain Khiswari Zain Kiswari