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Perubahan Pola Perilaku Mahasiswa Fisip Pasca Pandemi Covid-19 Di Universitas Pramita Indonesia Kabupaten Tangerang Asri Setiani; Intan Rachmina Koho; H.M. Arifin Daulay
Lensa Vol 16 No 1 (2022): Lensa
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i1.22

Abstract

The Covid-19 pandemic has changed many components of learning methods. Anxiety and lack of self-confidence experienced by students by using as much as possible must be addressed rationally so that graduates can continue their studies. First, what is the direction of changing lifestyles among students after the end of the Covid-19 pandemic. Second, what are the possible changes and changes in behavior patterns. This observation is intended to see and provide explanations for adjustments in the behavior of FISIP students during the COVID-19 pandemic at Pramita Indonesia University. This observation uses a literature study approach, observing various data from the latest news reports, as well as studying objects that are directly related to them with scientific data and literature from various sources. This study uses the behavioristic principles of Burrhus Frederic Skinner and various applicable theories regarding behavioral relationships. The effect of this study shows that skilled behavior adjustment with the help of FISIP students at Pramita Indonesia University needs to adapt, FISIP students who accept, understand, get used to new habits, are able to reduce the effects of tradition shock.
Peran Kepala Desa Dalam Pengelolaan Badan Usaha Milik Intan Rachmina Koho
Lensa Vol 16 No 2 (2022): LENSA
Publisher : LPPM Universitas Pramita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58872/lensa.v16i2.92

Abstract

Badan usaha milik desa (BUMDes) merupakan lembaga usaha desa yang dikelola oleh masyarakat dan pemerintah desa dalam upaya memperkuat perekonomian desa dan dibentuk berdasarkan kebutuhan dan potensi desa. Hal ini dapat menjadikan usaha masyarakat lebih produktif dan efektif. Peran Kepala Desa dalam pengelolaan BUMDes dan faktor-faktor apa saja yang mendukung dan menghambat. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif analisis data model interaktif yang terdiri dari empat (4) alur yaitu pengumpulan data, penyajian data, reduksi data dan penarikan kesimpulan. Dengan harapan dapat menggali dan mengumpulkan data secara mendalam guna memperoleh data utama, dilakukan dengan melakukan observasi, wawancara dan dokumentasi. Berdasarkan analisis data dinyatakan bahwa peran Kepala Desa dalam pengelolaan BUMDes belum cukup maksimal. Hal ini dapat dilihat dari indicator penelitian yaitu peranan hubungan antar pribadi (Interpersonal Role), peranan yang berhubungan informasi (Informational Role), dan peranan pembuat keputusan (Decosional Role). Selain itu peneliti juga menggunakan indicator penelitian yaitu perencanaan (planning), pengoraganisasian (Ornizing), memberi dorongan (Actuating), dan pengawasan (Controling) Peran Kepala Desa dalam pengelolaan BUMDes yang baik yaitu: Kepala desa perlu meningkatkan kerjasama dengan masyarakat dan lembaga-lembaga lain, supaya dalam pengelolaannya BUMDes lebih efektif, Kepala desa harus lebih memperhatikan tentang pembagian dana Desa, Kepala desa diharapkan untuk lebih efektif dalam hal berinteraksi dengan masyarakat, Kepala desa diharapkan lebih aktif dalam melakukan sosialisasi mengenai BUMDes kepada masyarakat.
SPIRAL OF SILENCE DI MEDIA SOSIAL: REINTERPRETASI TEORI KOMUNIKASI MASSA Yessi Mareta Andari Putri; Intan Rachmina Koho; Ulfah; Asri Setiani; Andres Dharma Nurhalim; Chaerunnisa Al Syafitri
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10373

Abstract

This study examines the Spiral of Silence phenomenon in the context of social media as a reinterpretation of mass communication theory in the digital era. The Spiral of Silence theory, proposed by Elisabeth Noelle-Neumann, explains the tendency of individuals to choose silence when their opinions are perceived as different or in the minority, in order to avoid social isolation. In traditional mass communication, the media plays a dominant role in shaping majority opinion. However, the development of social media has created a participatory, interactive, and algorithm-based communication space, giving rise to new dynamics in the formation of public opinion. Social media not only provides a space for expression but also creates social pressure through comments, likes, shares, and the potential for cyberbullying. This situation contributes to individuals' continued fear of social isolation, even within the seemingly free digital space. This study uses qualitative methods with a literature review approach to analyze how the Spiral of Silence operates in the social media environment and how mass communication theory needs to be reinterpreted in a digital context. The results show that the Spiral of Silence does not disappear on social media but instead undergoes a transformation. Individuals tend to engage in self-censorship, use anonymous accounts, or choose silence when confronted with dominant opinions. These findings confirm that social media continues to function as a mass communication medium with ideological power in shaping public opinion and individual communication behavior. Keywords: Spiral of Silence, Mass Communication, Social Media, Public Opinion