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All Journal Journal of Indonesian Tourism and Development Studies Journal of Innovation and Applied Technology International Journal of Local Economic Governance Acintya Studi Budaya Nusantara Jurnal Budaya Etnika Kusa Lawa Jurnal Gramaswara: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Pariwisata
Siti Zurinani, Siti
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Development Strategy of Brau Edufarm Tourism in Batu Zurinani, Siti; Rodiyah, Nurul; Prastyo, Dikau Tondo; Arifky, Muhammad Yogi
Journal of Indonesian Tourism and Development Studies Vol. 7 No. 2 (2019)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2019.07.02.06

Abstract

Brau Hamlet is a hamlet located in Batu City included in the category of underdeveloped Inpres regional where people's livelihoods are only based on dairy farming. Brau hamlet is known as the village of 1000 cows; the second largest after the Hamlet of Toyomerto in the city of Batu. Brau Hamlet is a hilly area with beautiful natural scenery. Brau hamlet has tourism and agricultural potential, but so far it has not been identified and mapped in an integrated manner. This study aims to formulate a strategy for developing edu farm tourism in Brau hamlet. Tourist Attractions in Brau Hamlet having the potential to be developed are edu farm tourism. The strategy of developing edu farm tourism in Brau Hamlet is in quadrant 1 which means that the strategy is done aggressively using the concentration of vertical integration. Vertical integration is carried out at all stages of the supply chain of cattle farms from upstream to downstream, such as; (1) Dairy Cow Nursery; (2) Provision of Feed; (3) Health access to Dairy Cows; (4) Processing cow's milk into finished products; (5) Waste treatment; (6) Product Marketing. As for the SWOT matrix, the biggest total score of the combination of internal factors and external factors is to strengthen the brand back to nature and always give innovation to tourist rides (S1.5 and T1.4) of 1.65. Based on the Internal External (IE) matrix analysis, the total value of IFAS and EFAS parameters is in cell 4. The strategy taken is growth strategy by carrying out vertical integration and slowly and carefully developing tourism management.Keywords: CBT, Edufarm, Development, tourist attraction object, Strategy
Co-Authors Amalia, Fadhila Arifky, Muhammad Yogi Dyanningrum Pradhikta Fatmawati Fatmawati Fatmawati, F., Hipolitus Kristoforus Kewuel Kamilah, Isti Aulia Muh. Fatoni Rohman Muhadli, Rahmat Aminullah Nursaid, Dede Prastyo, Dikau Tondo Rachmawati, Nurya Rodiyah, Nurul Setiawan, Romy Sri Herminingrum Wahyu Utama, Aji Prasetya